Feminine Hygiene Products Market in Latin America 2022 - Industry Briefing

Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Good menstrual hygiene management (MHM) plays a fundamental role in enabling women, girls, and other menstruators to reach their full potential. Menstrual blood, when released from the body attracts various organisms, which multiply in the warmth of the blood, and cause irritation, rashes or urinary tract infections. When girls and women have access to safe and affordable sanitary materials to manage their menstruation, they decrease their risk of infections. This can have cascading effects on overall sexual and reproductive health, including reducing teen pregnancy, maternal outcomes, and fertility. Poor menstrual hygiene, however, can pose serious health risks, like reproductive and urinary tract infections which can result in future infertility and birth complications. Garnering a CAGR of 7.9% from 2022 to 2028, the feminine hygiene products market in Latin America is projected to reach worth of USD 4,970 million by 2028.

This industry report offers market estimates of the Latin America market, followed by a detailed analysis of the product, distribution channel, and country. The Latin America market data on feminine hygiene products can be segmented by product: pantyliners, sanitary napkins/pads, tampons, others. Feminine hygiene products market is further segmented by distribution channel: beauty specialty stores and pharmacies, convenience stores, online retail stores, supermarkets and hypermarkets, others. Based on country, the feminine hygiene products market is segmented into: Argentina, Brazil.

The sanitary napkins/pads market is further segmented into thin pads, regular pads. In 2021, the regular pads segment made up the largest share of revenue generated by the feminine hygiene products market.

The Latin America feminine hygiene products market is highly competitive. The leading players in the feminine hygiene products market include Daio Paper Corporation, Empresas CMPC S.A., Essity AB, Ever Green Industria e Comercio Ltda., Johnson & Johnson (J&J), Kimberly-Clark Corporation, The Procter & Gamble Company (P&G).

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive market assessment across the major geographies, the report is a valuable asset for the existing players, new entrants and the future investors.

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Part 1. Summary
Part 2. Introduction
Study period
Geographical scope
Market segmentation
Part 3. Feminine hygiene products market overview
Part 4. Market breakdown by product
Pantyliners
Sanitary napkins/pads
Tampons
Others
Part 5. Market breakdown by distribution channel
Beauty specialty stores and pharmacies
Convenience stores
Online retail stores
Supermarkets and hypermarkets
Others
Part 6. Market breakdown by country
Argentina
Brazil
Part 7. Key companies
Daio Paper Corporation
Empresas CMPC S.A.
Essity AB
Ever Green Industria e Comercio Ltda.
Johnson & Johnson (J&J)
Kimberly-Clark Corporation
The Procter & Gamble Company (P&G)
Part 8. Methodology
Companies Mentioned
Daio Paper Corporation, Empresas CMPC S.A., Essity AB, Ever Green Industria e Comercio Ltda., Johnson & Johnson (J&J), Kimberly-Clark Corporation, The Procter & Gamble Company (P&G)

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Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also

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