Case Study: Thomas Cook - Analysis of the travel group’s downfall

Case Study: Thomas Cook - Analysis of the travel groups downfall



Established 178 years ago, Thomas Cook was the oldest travel group in the United Kingdom but a number of different factors led to the companys demise. The downfall of this much-loved brand will have far reaching consequences. This case study explores those consequences and looks at just what went wrong.

Key Highlights

In September 2019 Thomas Cook went into liquidation causing rolling chaos throughout the travel industry as it left 150,000 British holidaymakers stranded and 21,000 jobs at risk

When Thomas Cook went out of business, it was about 1.7bn in debt to banks with a further 1.3bn owed to suppliers.

A parliamentary committee leading an inquiry into the failure of the travel giant also issued a damning verdict of mismanagement by successive bosses.

A rescue deal involving 200 million to enable Thomas Cook to weather the winter season was abandoned.

Governments across Europe and Africa were plunged into crisis planning mode as they help with the repatriation of more than 500,000 stranded tourists and begin to count the cost of the holiday companys demise on already-battered economies.

Scope

- This case study explores the consequences of Thomas Cooks collapse, looks at what went wrong, and provides background on how the company became a giant before collapsing.

Reasons to buy

- Learn about the history of Thomas Cook and how it become the go-to name for package holidays in the UK and beyond.
- Understand the factors that culminated in Thomas Cooks demise
- Assess the impact that Thomas Cooks collapse could have on the industry in the mid to long term.
- Understand what is happening with Thomas Cooks assets in the immediate aftermath of its downfall.

Overview
The Rise of Thomas Cook
What Went Wrong?
What can be learned?
What now?
Appendix

Wellbeing - Consumer Behavior Case Study

Wellbeing - Consumer Behavior Case StudyThis report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalDatas TrendSights Map. The consumer insight offered throughout the

USD 595 View Report

Value-For-Money - Consumer Behavior Case Study

Value-For-Money - Consumer Behavior Case StudyThe Value-for-Money trend is part of the Easy & Affordable mega-trend, which captures consumers desire for products that offer good value for money and aligns

USD 595 View Report

Success Case Study: Asahi Dry Zero

Success Case Study: Asahi Dry Zero Success Case Study: Asahi Dry Zero is part of Successes and Failures research. It examines the details of and reasons behind the success of Asahi

USD 995 View Report

Failure Case Study: Amazon Dash

Failure Case Study: Amazon Dash Failure Case Study: Amazon Dash is part of Successes and Failures research. It examines the details of and reasons behind the failure of Amazon Dash buttons,

USD 995 View Report

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

There is no Reviews available