Romania Wine

Romania Wine



The Romanian wine sector is led by still wine category in both value and volume terms in 2018, while fortified wine category is expected to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of wine in Romania.

Country Profile report on the wine sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for fortified wine, sparkling wine and still winewith inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- The per capita consumption of wine was higher in Romania compared to both the global and regional levels in 2018
- The spending behavior of the Romanian consumers in the wine sector will remain unchanged
- The sparkling wine category is expected to gain maximum share in value terms during 2018-2023
- The sparkling wine category is expected to gain market share in volume terms during 2018-2023
- Per capita consumption of still wine was higher in Romania when compared to fortified wine and sparkling wine
- La cetate, owned by Carl Reh Winery is the leading brand by volume in the Romanian wine sector
- Glass is the most commonly used pack material in the Romanian wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic of the country along with labor market and demographic trends.

Report scope
Executive summary
Romania in the global and regional context
Romania in the global and Eastern Europe wine sector
Romania compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Romania compared to the Eastern Europe and global levels
Sector analysis - wine
Country snapshot - wine sector in Romania
Value and volume analysis - wine sector in Romania
Degree of trading up/down in the Romanian wine sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: fortified wine
Segment analysis (in value terms): fortified wine
Segment analysis (in volume terms): fortified wine
Category analysis: sparkling wine
Segment analysis (in value terms): sparkling wine
Segment analysis (in volume terms): sparkling wine
Category analysis: still wine
Segment analysis (in value terms): still wine
Segment analysis (in volume terms): still wine
Distribution analysis
Distribution channel share analysis: wine
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in volume terms) in the wine sector, 2018
Top 5 companies share by brand (in volume terms) in the wine sector, 2018
Brand shares of top five companies (in and volume terms) by category, 2018
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

List Of Tables


Country snapshot - leading value and volume categories
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in liters), 2018
Fortified wine - value analysis by segment, 2013-2023
Fortified wine - volume analysis by segment, 2013-2023
Sparkling wine - value analysis by segment, 2013-2023
Sparkling wine - volume analysis by segment, 2013-2023
Still wine - value analysis by segment, 2013-2023
Still wine - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top five companies share by brand (in volume terms) in the wine sector, 2018
Brand shares of top five companies (in volume terms) by category, 2018
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2013-2023
Per capita expenditure, 2013-2023
Wine sales distribution in Romania - by category, 2018
Brand share (in volume terms) in the wine sector, 2018
Brand share (in volume terms) in the wine sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023

List Of Figures


Value and volume share of Romania in the global and Eastern Europe wine sector, 2018-2023
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania , Eastern Europe, and global, 2013-2023
PCE comparison - Romania , Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, wine sector, 2013-2023
Extent to which consumers are trading up or down in the wine sector
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, fortified wine, 2013-2023
Market size and growth analysis by value and volume, sparkling wine category, 2013-2023
Market size and growth analysis by value and volume, still wine category, 2013-2023
Share of key distribution channels (in volume terms) - wine, 2018
Key distribution channel share by category (in volume terms), 2018
Leading companies in the sector (in volume terms) in the wine sector, 2018
Category-wise consolidation/fragmentation (in volume terms) - wine, 2018
Key pack materials in the Romanian wine sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Romanian wine sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Romanian wine sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Romanian wine sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Romania compared to Eastern Europe and the world

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