Top Growth Opportunities: Confectionery in the US

Top Growth Opportunities: Confectionery in the US



Top Growth Opportunities for Confectionery in US provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in the US through GlobalDatas detailed and robust data, expert insight, and case studies.

GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Confectionery in the US provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

- Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understanding whos driving the market, what they want, and why
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope

- The US confectionery sector ranked 19th in terms of per capita expenditure in US dollar terms.
- Consumers seek more clean label, organic, free-from items, therefore leading the food industry to bring out items that contain less fat, less sugar, and salt in order to retain customer loyalty.
- The overall US confectionery sector grew from US$33,165.9 million in 2013 to US$39,005.2 million in 2018.
- The US confectionery sector recorded value growth exceeding volume growth across Chocolate and Sugar Confectionery categories during 2013-2018, signalling that consumers are seeking products of higher value and quality.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Netherlands Confectionery consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

1. Introducing a top growth market for confectionery
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Sector growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Confectionery retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Leading trademark owners share of sector
International and domestic trademark owner analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer drivers
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health & Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Consumer spaces to target
Price dynamics
Product launch key takeouts
Key recommendations
8. Appendix and Definitions

List Of Tables


Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2013-2023
Winners and losers by category, value, 2018-2023
Value growth by category, 2013-2023
Volume growth by category, 2013-2023
Private label growth compared to brands by category, 2018
Top international and domestic trademark owners, 2018
Key consumption volume shares by consumer group, 2018
Key consumption motivators by category, 2018
Key consumption motivators by category, 2018 (continued)
Top categories by volume and CAGR, 2013-2018
Average price change by brand, 2018

List Of Figures


Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 2013-2023
Market value and split, 2013-2023
Value growth by category, 2013-2018 and 2018-2023
Value market growth by category, 2013-2023
Volume market growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Value and volume growth by category, 2013-2023
Confectionery category fragmentation, 2018
Private label penetration and CAGR, 2013-2018
Cumulative value share by brand, 2018
Strategic issues map
Contribution to value change by Health & Wellness claim
Penetration of Health & Wellness claims by category, 2018
Packaging materials volume share, 2018 & 2023
Packaging closure materials volume share, 2018 & 2023
Projected CAGR for top five categories by value, 2018-2023
Confectionery volume consumption by consumer group
Price change by category, 2018

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