Confectionery in Poland, 2020 - Top Growth Opportunities

Confectionery in Poland, 2020 - Top Growth Opportunities
 
Summary
 
Confectionery in Poland, 2020 - Top Growth Opportunities provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.
 
 GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
 
 Top Growth Opportunities for Confectionery in Poland provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
 
Get access to -
 
 - Key consumer demographic groups driving consumption within the Poland market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
 - A study of market value and volumes over 2014-2019 for the Poland, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2024 period
 - White space analysis, to pinpoint attractive spaces in the market and the key actions to take
 - Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
 - Examples of international and regional product innovation targeting key consumer needs
 
Scope
 
 - Among the top eight high potential countries, Poland’s confectionery sector ranked fourth on the GlobalData Opportunity Score and was valued at US$2,963.7 in 2019
 - The Polish confectionery sector ranked fourth in terms of per capita expenditure in US dollar terms
 - Chocolate is forecast to be the fastest growing category in Poland’s confectionery sector over 2019-2024
 - Poland is recording premiumization across all categories in the confectionery sector
 
Reasons to Buy
 
 - This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polish Confectionery consumers.
 - This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined.
 - This allows product and marketing strategies to be better aligned with the leading trends in the market.

 1. Introducing a Top Growth Market For Confectionery
 Top 10 Global Growth Opportunities Scores
 Top Global Issues
 Assessment Against Global Strategic Issues
 GlobalData’s Strategic Issues Map
 Predicted Future Issues For the Global Sector
 Reward and Risk Assessment
 Opportunity Score - Overview
 Consumer Spending Trends - Peer Group Comparisons
 Political, Economic, Social, and Technological: Analysis
 Enablers and Inhibitors of Growth
 Rewards and Opportunities For Growth
 Summary of the Market
 2. Market Insight - Identifying the Opportunities to Move Into
 Market Growth by Category
 Value Growth of the Market
 Volume Growth of the Market
 Level of Premiumization by Category
 Category Analysis - Key Drivers of Change
 3. Retail and Distribution Insight - Key Channels and Retailers Driving Growth
 Confectionery Retail Channel Share
 Key Retail Channel Trends
 Routes to Market
 Drivers of Change in the Sector
 4. Company and Brand Insight - The Competitive Landscape Defined
 Category Fragmentation
 Company and Brand Strength
 Private Label Penetration
 Brand Share by Leading Supplier
 International and Domestic Brand Analysis
 Company and Brand Strength Summary
 5. Consumer Insight -Who, What, When, Where And Why
 Strategic Issues Map
 Key Consumer Driver Implications
 Key Consumers Trends
 Consumer Groups
 Key Health & Wellness Trends
 Penetration of Health and Wellness Claims by Category
 Consumer Trends Summary
 6. Product and Packaging Insights
 Key Product Insights
 Trends and Strategic Issues - Other Notable Product Trends
 Key Product Innovation Case Studies
 Key Packaging Insights
 Trends and Strategic Issues
 Product Launch Key Takeouts
 7. White Spaces and Innovation Opportunities - Space to Move Into
 Growth Segments to Target
 Consumer Spaces to Target
 Segment Opportunities
 Price Dynamics
 Product Launch Key Takeouts
 Key Recommendations
 8. Appendix and Definitions

List Of Tables

 Visualization of 10 Countries Growth Opportunities
 Visualization of 10 Countries Growth Opportunities (Continued)
 Reward and Risk Assessment
 Market Value and Split, 2014-2024
 Winners and Losers by Category, Value, 2019-2024
 Volume Growth by Category, 2014-2024
 Winners and Losers by Category, Volume, 2019-2024
 Confectionery Category Fragmentation, 2019
 Key Consumption Volume Shares by Consumer Group, 2019
 Key Consumption Motivators by Category, 2019
 Key Consumption Motivators by Category, 2019 (Continued)
 Top Categories by Volume and CAGR, 2014-2019
 Average Price Change by Brand, 2019

List Of Figures

Map of Top Opportunity Markets
Map of Top Global Issues
Global Issue Web
GlobalData’s Strategic Issues Map
Average Consumer Spend, Peer Group Comparisons, 2013-2024
Market Value and Split, 2013-2024
Value Growth by Category, 2014-2019 and 2019-2024
Value Market Growth by Category, 2013-2024
Winners and Losers by Category, Volume, 2019-2024
Value and Volume Growth by Category, 2013-2024
Private Label Penetration and CAGR, 2014-2019
Cumulative Value Share by Brand, 2019
Penetration of Health and Wellness Claims by Category, 2019
Packaging Materials Volume Share, 2019 & 2024
Packaging Closure Materials Volume Share, 2019 & 2024
Projected CAGR For Top Five Categories By Value, 2019-2024
Price Change By Category, 2019

Companies Mentioned

Mars Inc
Mondelez
Ferrero
Nestle
Lotte Co. Ltd
Colian SA
Wawel SA
Mieszko SA
Eurovita
Pasja Smaku

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