Report on the Chinese market for Children’s Toys 2019-2025

Toys are the objects that children use to play with, and are important method of transferring their imagination and thought patterns into physical objects. Toys can assist in the development of childrens motor functions, senses, creative thinking and arouse their curiosity. Toys are related to childrens age and mental state, and as such toys are usually for children 14 years and younger.

The Global toy industry is one of the older industries in the world, and has already developed a mature ecosystem, a mature supply chain and has a clear positioning in view. Labor costs, resources and other costs have led to western countries relocating their manufacturing operations to developing countries.

The Chinese, Indian, Vietnamese, Thai and Mexican markets are some of the largest sources of exported todays. Due to the obvious increase in toy demand all over the world, the market reached a total of XX billion USD, a XX% growth over the previous year.

The Chinese toy industry first began development during the 80s. Over 70% of the work involved is in the manufacturing and processing of raw materials, with little in the means of research and development or innovation. In over three decades of development, Chinese made toys have come to take up 70% of worldwide toy sales. Toy designs and toy manufacturing technologies from Chinese companies have slowly begun to mature. High class brands have also begun to appear on the market, and thus the Chinese industry has slowly been building up its own competitive momentum.

Chinese families have been increasingly spending more money on their childrens wellbeing. The demand for toys has been rising steadily, leading to an annual increase in market scale. The toy market reached a total of XX billion CNY in 2018, a XX growth over the previous year. Continued economic growth and spending power as well as beneficial policies from the government aimed specifically at the toy industry all lead to the conclusion that the Chinese toy industry will enjoy a bright future.
Chapter 1 Chinese toy industry development overview
1.1 Definition and characteristics
1.1.1 Childrens toys defined
1.1.2 Categories
1.1.3 Industry characteristics
1.1.3.1 Non-cyclical
1.1.3.2 Regional
1.1.3.3 Seasonal
1.2 Childrens toys raw material supplies
1.2.1 Plastic
1.2.2 Metals
1.2.3 Wood
1.2.4 Cotton
1.2.5 Fabrics

Chapter 3 Chinese toy industry foreign trade
3.1 Import analysis
3.1.1 Import volumes
3.1.2 Import figures
3.1.3 Import sources
3.1.4 Import prices
3.2 Export analysis
3.2.1 Export volumes
3.2.2 Export figures
3.2.3 Export recipients
3.2.4 Export prices
3.3 Foreign trade data for specific toys
3.3.1 Imports
3.3.2 Exports
3.4 Chinese toy export limitations and strategies
3.4.1 Limitation factors
3.4.1.1 Global and Chinese economic factors
3.4.1.2 Foreign trade technical barriers
3.4.1.3 Industry structure and disconnect with international markets
3.4.2 Export strategies and advice
3.4.2.1 For export companies
3.4.2.2 For government departments

Chapter 4 Chinese toy industry market demand analysis
4.1 Industry development analysis
4.1.1 Chinese toy industry current developments
4.1.2 Chinese toy industry current trends
4.1.3 Retail chain channels
4.1.4 Technological standards
4.1.5 Marketization analysis
4.1.6 Brand internationalization
4.1.7 Industry development
4.1.8 Technical development trends
4.2 Childrens toy market consumption
4.2.1 Consumption overview
4.2.2 Market potential
4.2.3 Consumption demands
4.3 Chinese toy market supply and demand analysis
4.3.1 Product demand analysis
4.3.2 Supply analysis
4.3.3 Demand analysis
4.4 Market segments analysis
4.4.1 Plush toys
4.4.2 Wood toys
4.4.3 Puzzles
4.4.4 Plastic toys
4.4.5 Remote toys
4.4.6 Educational toys
4.4.7 Intelligence toys
4.4.8 Model toys
4.4.9 Toy transports
4.5 Problems in the Chinese toy market
4.5.1 Problems
4.5.2 Strategies

Chapter 5 Chinese childrens toys industry competitiveness analysis
5.1 Manufacturing industry competitiveness structure
5.1.1 Competition between current corporations
5.1.2 New entrants
5.1.3 Replacement products or services
5.1.4 Provider bargaining power
5.1.5 Downstream user bargaining power
5.2 Chinese childrens toys competitiveness analysis
5.2.1 Competitiveness analysis
5.2.2 A period of integration to come
5.2.3 First tier brands analysis
5.2.4 Industry concentration rate
5.2.4.1 Capital concentration rate
5.2.4.2 Industry sales and income concentration rate
5.2.4.3 Industry profit concentration rates
5.3 World-renown brand investments in China
5.3.1 Mattel
5.3.2 Bandai
5.3.3 Tomy
5.3.4 Lego
5.3.5 Hasbro

Chapter 6 Chinese childrens toys industry sales channels
6.1 Toy designing and development
6.1.1 Childrens toy products design and development concepts
6.1.2 Design methods
6.1.3 Current designs
6.1.4 Trends
6.2 Chinese childrens toys wholesale locations
6.2.1 Wholesale market overview
6.2.2 Core markets
6.2.2.1 Yiwu
6.2.2.2 Guangzhou
6.2.2.3 Zhengzhou
6.2.2.4 Shenyang
6.2.2.5 Chengdu
6.2.3 Core regions
6.2.3.1 Linyi
6.2.3.2 Beijing/Shijiazhuang
6.2.3.3 Urumchi
6.2.3.4 Haerbin
6.2.3.5 Xian
6.3 Chinese childrens toys online sales
6.3.1 Authorization and trademarks
6.3.2 Unionized e-commerce platforms and trademark protection
6.3.3 Strengthening construction of intellectual property and avoiding misuse from companies
6.4 Sales channels construction and strategies
6.4.1 Main sales channels
6.4.1.1 Agents
6.4.1.2 Self-made
6.4.1.3 Professional retail stores
6.4.1.4 Department stores
6.4.1.5 Online marketing channels
6.4.1.6 Exports
6.4.2 Main sales channel models
6.4.3 Marketing strategies for manufacturers
6.4.4 Exports to domestic sales strategies
6.4.4.1 Overview
6.4.4.2 Strategies
6.4.5 Childrens toys sales channel development trends

Chapter 7 Main manufacturers
7.1 Manufacturer analysis
7.1.1 Mattel
7.1.1.1 Overview
7.1.1.2 Operational analysis
7.1.1.3 Products
7.1.1.4 Sales channels
7.1.2 Hasbro
7.1.2.1 Overview
7.1.2.2 Operational analysis
7.1.2.3 Products
7.1.2.4 Sales channels
7.1.3 Tomy
7.1.3.1 Overview
7.1.3.2 Operational analysis
7.1.3.3 Products
7.1.3.4 Sales modes
7.1.4 Bandai
7.1.4.1 Overview
7.1.4.2 Operational analysis
7.1.4.3 Products
7.1.4.4 Sales channels
7.1.5 Lego
7.1.5.1 Overview
7.1.5.2 Products
7.1.5.3 Operational strategies
7.1.5.4 Latest operations
7.2 Key Chinese manufacturers
7.2.1 Company 1
7.2.1.1 Overview
7.2.1.2 Operational analysis
7.2.1.3 Economic indicators
7.2.1.4 Profitability
7.2.1.5 Debt repayment capability
7.2.1.6 Operational capacity
7.2.1.7 Cost analysis
7.2.2 Company 2
7.2.2.1 Overview
7.2.2.2 Operational analysis
7.2.2.3 Economic indicators
7.2.2.4 Profitability
7.2.2.5 Debt repayment capability
7.2.2.6 Operational capacity
7.2.2.7 Cost analysis
7.2.3 Company 3
7.2.3.1 Overview
7.2.3.2 Operational analysis
7.2.3.3 Economic indicators
7.2.3.4 Profitability
7.2.3.5 Debt repayment capability
7.2.3.6 Operational capacity
7.2.3.7 Cost analysis
7.2.4 Company 4
7.2.4.1 Overview
7.2.4.2 Operational analysis
7.2.4.3 Economic indicators
7.2.4.4 Profitability
7.2.4.5 Debt repayment capability
7.2.4.6 Operational capacity
7.2.4.7 Cost analysis
7.2.5 Company 5
7.2.5.1 Overview
7.2.5.2 Operational analysis
7.2.5.3 Economic indicators
7.2.5.4 Profitability
7.2.5.5 Debt repayment capability
7.2.5.6 Operational capacity
7.2.5.7 Cost analysis
7.2.6 Company 6
7.2.6.1 Overview
7.2.6.2 Operational analysis
7.2.6.3 Economic indicators
7.2.6.4 Profitability
7.2.6.5 Debt repayment capability
7.2.6.6 Operational capacity
7.2.6.7 Cost analysis
Chapter 8 Chinese childrens toys investment strategies
8.1 Industry investment characteristics
8.1.1 Entry barriers
8.1.1.1 Toy brand barriers
8.1.1.2 R&D barriers
8.1.1.3 Production barriers
8.1.1.4 Sales channel barriers
8.1.1.5 Environment protection barriers
8.1.1.6 Capital investment barriers
8.1.2 Industry profitability and fluctuation factors
8.1.3 Operation models
8.1.3.1 Licensing
8.1.3.2 Self-branded
8.2 Development prospects
8.2.1 Beneficial factors
8.2.1.1 Large development space
8.2.1.2 Improved technologies
8.2.1.3 Animation influences
8.2.1.4 Gradual completion of toy industry supply chain
8.2.1.5 Industry formalization
8.2.2 Detrimental factors
8.2.2.1 Trade barriers
8.2.2.2 Rising costs
8.2.2.3 RMB fluctuations
8.2.3 Development trends
8.2.4 Development prospects
8.2.4.1 Market scale predictions
8.2.4.2 Operation predictions
8.3 Mergers and Acquisitions
8.3.1 Overview
8.3.2 International M&A
8.3.3 Chinese M&A
8.4 Childrens toys manufacturing industry investment risks and advice
8.4.1 Manufacturing industry investment opportunities
8.4.2 Investment risks analysis
8.4.2.1 Policy adjustment risks
8.4.2.2 Market competition risks
8.4.2.3 Raw material price fluctuations
8.4.2.4 Forex fluctuation risks
8.4.3 Investment opportunities
8.5 Financing channels and options
8.5.1 Financing methods and channel introduction
8.5.2 Equity
8.5.3 Government leverage
8.5.4 Debt financing
8.5.5 Private and foreign investment trends

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