Impact on Consumer Behavior in Europe: COVID-19 Survey Snapshot - Week 8
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Impact on Consumer Behavior in Europe: COVID-19 Survey Snapshot - Week 8
It is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The four countries in scope for Europe are Germany, Italy, Sweden, and the UK. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers lifestyle and activities. This report summarizes the key findings from responses in week 8.
From the week 7 survey, the percentage of UK respondents that stated that they are extremely concerned about the coronavirus decreased by 7%. Portugal and Britain are in talks to try and secure an air corridor for tourists that would allow British visitors to avoid a COVID-19 quarantine upon returning home. Soon, UK citizens have to quarantine for two weeks when they return from an international trip, which will put many travelers off from holidaying internationally.
The UK response in terms of spending more time browsing social media is significant, nearly half stated that they have increased their browsing time on social media (46%). Of these, 21% said they are spending significantly more time browsing social media and 25% said they are spending slightly more time on social media. According to SocialMedia UK, there were 35.1 million facebook users in the UK in 2019.
Compared to Germany, consumers in Italy are spending significantly more time with friends and families in households. According to a 2017 article from The Local, the average Italian man was moving out from home at the age of 31. This may explain why 25% of Italians are spending the same amount of time at home compared to before the pandemic swept through Europe.
Scope
- This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Germany, Italy, Sweden and the UK. It summarizes key findings from the survey s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
Reasons to Buy
- Gain access to primary survey data results.
- Understand how the coronavirus pandemic is changing consumer attitudes.
- Assess how you can adapt your business plans and strategies to better meet these changing needs.
It is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The four countries in scope for Europe are Germany, Italy, Sweden, and the UK. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers lifestyle and activities. This report summarizes the key findings from responses in week 8.
From the week 7 survey, the percentage of UK respondents that stated that they are extremely concerned about the coronavirus decreased by 7%. Portugal and Britain are in talks to try and secure an air corridor for tourists that would allow British visitors to avoid a COVID-19 quarantine upon returning home. Soon, UK citizens have to quarantine for two weeks when they return from an international trip, which will put many travelers off from holidaying internationally.
The UK response in terms of spending more time browsing social media is significant, nearly half stated that they have increased their browsing time on social media (46%). Of these, 21% said they are spending significantly more time browsing social media and 25% said they are spending slightly more time on social media. According to SocialMedia UK, there were 35.1 million facebook users in the UK in 2019.
Compared to Germany, consumers in Italy are spending significantly more time with friends and families in households. According to a 2017 article from The Local, the average Italian man was moving out from home at the age of 31. This may explain why 25% of Italians are spending the same amount of time at home compared to before the pandemic swept through Europe.
Scope
- This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Germany, Italy, Sweden and the UK. It summarizes key findings from the survey s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
Reasons to Buy
- Gain access to primary survey data results.
- Understand how the coronavirus pandemic is changing consumer attitudes.
- Assess how you can adapt your business plans and strategies to better meet these changing needs.
TABLE OF CONTENTS
COVID-19 Impact on Consumer Behavior Europe Week 8
Concern regarding COVID-19 in Europe is now constantly decreasing
Europeans may be expecting a second spike in infections in their respective countries
Social media usage is still up and still provides a great platform for marketing
TV advertisements could yield positive results from the Italian market
International and domestic travel plans still remain similarly affected
Italians and Brits are most likely to stay loyal to a brand, whilst Germans and Swedes are not
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