Country Profile: Skincare in Romania

Country Profile: Skincare in Romania

Summary


The Romanian skincare sector is led by the ‘facial care’ category in both value and volume terms. Whereas, the body care category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of skincare products in the country. Rigid plastics is the most commonly used pack material in the sector. Farmec Sa, Beiersdorf Ag and L`Oreal S.A. are the leading players in the sector.
Country Profile report on the Skincare sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope


- The Romanian skincare sector is expected to grow at a CAGR of 3.5% by value during 2018-2023
- Facial care is the largest category in both the value and volume terms in the Romanian skincare sector
- Body care category is expected to register fastest value growth at a CGAR of 3.6% during 2018-2023
- Hypermarkets & supermarkets is the largest distribution channel with a value share of 58.2%
- Farmec Sa, Beiersdorf Ag and L`Oreal S.A. are the top three companies in the sector
- Rigid plastics accounted for a share of 44.1% in the Romanian skincare sector
- The consumption of skincare is higher among females than males in Romania.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
 


Report scope
Executive summary
Romania in the global and regional context
Romania in the global and Eastern Europe skincare sector
Romania compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Romania compared to the Eastern Europe and global levels
Sector analysis - skincare
Country snapshot - skincare sector in Romania
Value and volume analysis - skincare sector in Romania
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: body care
Segment analysis (in value terms): body care
Segment analysis (in volume terms): body care
Category analysis: depilatories
Segment analysis (in value terms): depilatories
Segment analysis (in volume terms): depilatories
Category analysis: facial care
Segment analysis (in value terms): facial care
Segment analysis (in volume terms): facial care
Category analysis: hand care
Segment analysis (in value terms): hand care
Segment analysis (in volume terms): hand care
Category analysis: make-up remover
Segment analysis (in value terms): make-up remover
Segment analysis (in volume terms): make-up remover
Distribution analysis
Distribution channel share analysis: skincare
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
 


List Of Tables


Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2018
Body care - value analysis by segment, 2013-2023
Body care - volume analysis by segment, 2013-2023
Depilatories - value analysis by segment, 2013-2023
Depilatories - volume analysis by segment, 2013-2023
Facial care - value analysis by segment, 2013-2023
Facial care - volume analysis by segment, 2013-2023
Hand care - value analysis by segment, 2013-2023
Hand care - volume analysis by segment, 2013-2023
Make-up remover - value analysis by segment, 2013-2023
Make-up remover - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Skincare sales distribution in Romania - by category, 2018
Brand share (in value and volume terms) in the skincare sector, 2018
Brand share (in value and volume terms) in the skincare sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
 


List Of Figures


Value and volume share of Romania in the global and Eastern Europe skincare sector, 2018-2023
Romania compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2013-2023
PCE comparison - Romania, Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, skincare sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, body care category, 2013-2023
Market size and growth analysis by value and volume, depilatories category, 2013-2023
Market size and growth analysis by value and volume, facial care category, 2013-2023
Market size and growth analysis by value and volume, hand care category, 2013-2023
Market size and growth analysis by value and volume, Make-up remover category, 2013-2023
Share of key distribution channels (in value terms) - skincare, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value terms) in the skincare sector, 2018
Leading brands (in value terms) by category in the skincare sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - skincare, 2018
Key pack materials in the Romanian skincare sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Romanian skincare sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Romanian skincare sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Romanian skincare sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Romania compared to Eastern Europe and the world
 


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