Success Case Study: Oatly - Bold milk-alternative brand catering to health- and environmentconscious consumers

Success Case Study: Oatly - Bold milk-alternative brand catering to health- and environmentconscious
consumers

Summary

Oatly is an oat-based products company from Sweden. It aims to raise awareness of alternative, dairy-free milk, and other goods. The brand achieved sales of £18m in 2018 in the UK, up 89% from 2017. Globally, Oatlys sales reached £87m in 2018, and it is hoped that its revenues will double in 2019, with a new production plant expected to increase supply to its distribution network across 26 countries.

""Success Case Study: Oatly"" is part of Success & Failure case study series. It assesses the success of a milk-alternative brand catering to health- and environment-conscious consumers.

Scope

- Oatly intersects with key consumer trends, such as health trends, environmental and sustainability concerns, and the need for more transparency from brands, making it stand out in the category and widening its appeal.
- Oatly is also in a position to capitalize on the rising rates of veganism, especially in the UK and the US.

Reasons to buy


- Use selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
 


About GlobalDatas Research
About Success and Failures Case Studies
Introduction
What?
Why?
Take-Outs
Appendix
 


Success Case Study: Oatly - Bold milk-alternative brand catering to health- and environmentconscious consumers

Success Case Study: Oatly - Bold milk-alternative brand catering to health- and environmentconscious consumers market research report available in single user pdf license with Aarkstore Enterprise at USD 995

USD 995 View Report

Success Case Study: Bira 91 Beer - Spearheading The Bottled Craft Beer Movement In India By Targeting Urban Millennials

Success Case Study: Bira 91 Beer - Spearheading The Bottled Craft Beer Movement In India By Targeting Urban Millennials

USD 995 View Report

Case Study: How destinations are targeting the ever growing LGBTQ+ market

Case Study: How destinations are targeting the ever growing LGBTQ+ market market research report available in single user pdf license with Aarkstore Enterprise at USD 1495

USD 1495 View Report

Retail Case Study: Amazon in India

Retail Case Study: Amazon in India market research report available in single user pdf license with Aarkstore Enterprise at USD 800

USD 800 View Report

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

There is no Reviews available