TrendSights Analysis: Cocooning - Bringing out-of-home experiences into the comfort of the home
Summary
Cocooning reflects consumers need to stay at home and revert to more conventional methods of performing tasks, such as cooking from scratch. This sentiment is highly aspirational, particularly among consumers leading busy lifestyles who do not have the time to retire to the comfort of their own homes as much as they would like.
Consumers are now finding it much easier to recreate traditional out-of-home experiences in the comfort of their own homes amid the proliferation of products offering "professional quality" and "consumer experiences" more commonly associated with out-of-home channels. Many of these running themes provide social currency in the form of "status skills" gained from using professional-grade products.
Scope
- Millennials are most likely to adopt new technologies that can support and enhance product consumption at home.
- Millennials and female consumers have greater financial worries than average, and are thus opting to stay home to save money.
Reasons to buy
- Identify the reasons underpinning consumers choice to spend more time at home and how this need affects their purchasing choices.
- Gain insight into the key consumer segments that are most likely to be a driver for innovation.
- Put innovative products into context by connecting them to specific consumer trends and preferences.
Trend snapshot
What is Cocooning?
Why is Cocooning?
Who is driving Cocooning?
How can Cocooning be capitalized on?
What Next in Cocooning?
Appendix
Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life
Health and Wellness TrendSights Analysis 2021 - Global Consumer Interest in Pursuing Healthier Lifestyles and Maximizing Quality of Life Health and Wellness TrendSights Analysis 2021 explores what this mega-trend is, why
View ReportComfort and Uncertainty TrendSights Analysis 2021 - Delivering Authentic and Engaging Experiences in Order to Offer Reassurance and Create a Sense of Trust and Loyalty
Comfort and Uncertainty TrendSights Analysis 2021 - Delivering Authentic and Engaging Experiences in Order to Offer Reassurance and Create a Sense of Trust and LoyaltyThis report, part of GlobalDatas TrendSights
View ReportTrendSights Analysis: Bargain Hunting - The evolving pursuit of lower prices and better value
TrendSights Analysis: Bargain Hunting - The evolving pursuit of lower prices and better valueBargain Hunting aligns with the Easy & Affordable in GlobalDatas TrendSights framework. The trend explores how frugality
View ReportTrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions
TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions TrendSights Analysis: Situational Complexity , is part of GlobalDatas TrendSights series and explores how
View ReportFill The Form For Sample Request
