Top Growth opportunities: Meat in Poland
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DESCRIPTION
Top Growth opportunities: Meat in Poland
Summary
"Top Growth opportunities: Meat in Poland", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Poland through GlobalDatas detailed and robust data, expert insight, and case studies.
GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to -
- Key consumer demographic groups driving consumption within the Polish market. Improve your consumer targeting by understand whos driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Poland, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Poland-specific product innovation targeting key consumer needs
Scope
- Poland is forecasted to recover to growth and presents a strong opportunity, with value growth driven by an upturn in per capita expenditure on meat
- Polands Meat market showed strong volume growth between 2011-2016 and it is forecast to maintain a healthy growth but a slower pace during 2016-2021
- Ambient Meats, Cooked Meats- Packaged, and Cooked Meats- Counter will see the fastest US$ value growth over 2016-2021.This mirrors consumers real or perceived time-scarcity and the reflects the desire to cut down time spent on cooking
- Convenience Stores are responsible for over a tenth of Meat market value share. Polish consumers favor the channels easy availability and proximity to their home or work place.
- Overall, Polish Meat market is fragmented, with top 3 manufacturers accounting for a less than a tenth of the market
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polands Meat consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
Summary
"Top Growth opportunities: Meat in Poland", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Poland through GlobalDatas detailed and robust data, expert insight, and case studies.
GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to -
- Key consumer demographic groups driving consumption within the Polish market. Improve your consumer targeting by understand whos driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Poland, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Poland-specific product innovation targeting key consumer needs
Scope
- Poland is forecasted to recover to growth and presents a strong opportunity, with value growth driven by an upturn in per capita expenditure on meat
- Polands Meat market showed strong volume growth between 2011-2016 and it is forecast to maintain a healthy growth but a slower pace during 2016-2021
- Ambient Meats, Cooked Meats- Packaged, and Cooked Meats- Counter will see the fastest US$ value growth over 2016-2021.This mirrors consumers real or perceived time-scarcity and the reflects the desire to cut down time spent on cooking
- Convenience Stores are responsible for over a tenth of Meat market value share. Polish consumers favor the channels easy availability and proximity to their home or work place.
- Overall, Polish Meat market is fragmented, with top 3 manufacturers accounting for a less than a tenth of the market
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polands Meat consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
TABLE OF CONTENTS
Table of Contents
1. Introducing a top growth market for Meat
Top 10 global opportunities
Key trends in Meat
Risks and rewards
Strategic issues
2. Market insight - identifying the opportunities to move into
Growth and segmentation - defining the opportunities
Drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Routes to market
Retailer insight
Foodservice insight
4. Company and brand insight - the competitive landscape defined
Category brand fragmentation
Company and brand strength
Private and international label penetration
5. Consumer insight - who, what, when, where and why
Consumption profiles and consumer targets
Insights and implications
Health and wellness analysis
6. Product and packaging insights -
Key product innovations
Packaging trends - new formats and material switching
7. White spaces and innovation opportunities - space to move into
Segment spaces
Innovation spaces
NPD recommendations
8. Appendix
1. Introducing a top growth market for Meat
Top 10 global opportunities
Key trends in Meat
Risks and rewards
Strategic issues
2. Market insight - identifying the opportunities to move into
Growth and segmentation - defining the opportunities
Drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Routes to market
Retailer insight
Foodservice insight
4. Company and brand insight - the competitive landscape defined
Category brand fragmentation
Company and brand strength
Private and international label penetration
5. Consumer insight - who, what, when, where and why
Consumption profiles and consumer targets
Insights and implications
Health and wellness analysis
6. Product and packaging insights -
Key product innovations
Packaging trends - new formats and material switching
7. White spaces and innovation opportunities - space to move into
Segment spaces
Innovation spaces
NPD recommendations
8. Appendix
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