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Top Growth Opportunities: Savory Snacks in Poland

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TABLE OF CONTENTS

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DESCRIPTION

Top Growth Opportunities: Savory Snacks in Poland

Summary

"Top Growth Opportunities: Savory Snacks in Poland", provides an overview of the savory snacks sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for savory snack producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks sector in Poalnd through detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Polish sector. Improve your consumer targeting by understanding whos driving the market, what they want, and why
- A study of market value and volumes over 2012-2017 for Poland supplemented with category, brand and packaging analysis that shows the current state of the sector and how it will evolve over the 2017-2022 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.

Scope

- After a period decline at a CAGR of -0.7% in US$ terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%
- With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum
- Over 2017-2022, nuts and seeds will remain the highest value category followed by ethnic snacks.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polands consumers. This is based on The unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.

TABLE OF CONTENTS

1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading trademark owner
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues
Product & Packaging insights
Key product innovation case study
Key Packaging Insights
Trends and strategic issues - pack material trends
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Segment opportunities
Consumer spaces to target
Key recommendations
8. Definitions

List Of Tables

Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Sector value and split, 2012-2022
Winners and losers by category, value, 2017-2022
Volume growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Key consumption volume shares by consumer group, 2017

List Of Figures

Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 2012-2022
Market value and split, 2012-2022
Value growth by category, 2012-2017 and 2017-2022
Value market growth by category, 2012-2022
Winners and losers by category, volume, 2017-2022
Value and volume growth by category, 2012-2022
Fragmentation by category, 2012-2017
Private label penetration and CAGR, 2012-2017
Cumulative value share by trademark owner, 2017
Penetration of Health and Wellness claims by category, 2017
Packaging materials volume share, 2017 & 2022
Packaging closure materials volume share, 2017 & 2022
Projected CAGR for top five categories by value, 2017-2022

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