2021 Paint and Coatings: Strategic Assessments of Leading Suppliers--Marketing Tactics, Joint Ventures, Technological Capabilities, M&A

A thought-provoking report on performance, capabilities, goals and strategies of the major competitors in the worldwide paints and coatings market. The report is designed to provide the paints and coatings industry executives with strategically significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The reports major objectives include:

  • To establish a comprehensive, factual, annually-updated and cost-effective information base on performance, capabilities, goals and strategies of the worlds leading paints and coatings companies.
  • To help current suppliers realistically assess their financial, marketing and technological capabilities vis-a-vis leading competitors.
  • To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
  • To complement organizations internal competitor information gathering efforts by providing strategic analysis, data interpretation and insight.
  • To identify the least competitive market niches with significant growth potential.
Contains 500 pages and 60 tables
Timely and factual competitive intelligence is vital to the success of
all business functions, especially Planning, Marketing, R&D and
Manufacturing. A continuous assessment of the competitive environment is becoming widely recognized as the highest priority management responsibility -- crucial to business survival, growth and
profitability.
In a highly dynamic and fragmented paints and coatings market,
besieged by intense competition and rapid pace of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important... and spells the difference
between success and failure.
The Top 10, a unique series of market intelligence studies first
published by VENTURE PLANNING GROUP in 1987, is designed to
provide the paints and coatings industry executives with strategically
significant competitor information, analysis and insight, critical to the
development and implementation of effective marketing and R&D programs. The studys major objectives include:
To establish a comprehensive, factual, regularly-updated and costeffective information base on performance, capabilities, goals and
strategies of the worlds leading paints and coatings companies.
To help current suppliers realistically assess their technological
and marketing capabilities vis-a-vis leading competitors.
To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
To complement organizations internal competitor information
gathering efforts by providing strategic analysis, data interpretation
and insight.
To identify the least competitive market niches with significant
growth potential.
Rationale & Objectives
WORLDWIDE MARKET OVERVIEW, 2014-2019
The study provides a strategic overview of the worldwide paints
and coatings market, including:
Five-year sales forecasts for
- Major market segments.
- Key geographic regions.
Assessment of the U.S. and international trends with potentially
significant impact on the paints and coatings industry during the
next five years, including industry consolidation, market globalization, environmental regulations, etc.
Analysis of major market segments.
Review of key geographic regions, including Europe, North
America, Asia/Japan, Latin America and others.
COMPANY STRATEGIC ASSESSMENTS
The following companies have been selected as the Top 10 suppliers with the highest worldwide sales of paints and coatings:
For each of the Top 10 companies, the report provides an
approximately 50-page strategic analysis, including:
SECTION I: EXECUTIVE SUMMARY
A 3-5 page synopsis of key sections.
SECTION II: BUSINESS ORGANIZATION
History of the companys paints and coatings business evolution,
which is important to understanding the corporate culture,
management mentality and strategies.
Most recent M&A activity and significant organizational changes.
Current organizational structure.
SECTION III: SENIOR MANAGEMENT
Names, titles and background of key executives.
SECTION VI: FACILITIES AND EMPLOYEES
Major administrative, manufacturing and R&D
facilities in the U.S. and abroad.
Manufacturing practices.
New plants under construction.
U.S. and international work force size and distribution.
SECTION V:TECHNOLOGICAL KNOW-HOW
Internally developed and acquired technologies, and other related
capabilities.
Proprietary processes and patent litigations.
SECTION VI: PRODUCT PORTFOLIO
Extensive review of major product lines.
SECTION VII: MARKETING TACTICS
Major promotional tactics.
Distribution approaches.
Product service and support.
Customer relations.
SECTION VIII: FINANCIAL ANALYSIS
Estimated sales by division, geographic region and product line.
Five-year sales and operating profit performance.


Study Content
Akzo Nobel
BASF
DuPont
Henkel
Kansai
Nippon
PPG
RPM
Sherwin-Williams
Valspar
SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
Estimated R&D budget.
Research facilities and staff.
New technologies and products in development.
SECTION X: COLLABORATIVE ARRANGEMENTS
Major joint ventures, distribution, O.E.M. and licensing partners,
both industrial and academic.
Terms of collaborative agreements and specific products involved.
SECTION XI: STRATEGIC DIRECTION
Specific business, new product development and marketing
strategies.
Strengths and weaknesses, e.g., managerial, organizational,
marketing and product development.
Anticipated acquisitions, joint ventures and divestitures.
COMPARATIVE ANALYSIS
In this section of the report, the Top 10 companies are ranked
according to the following criteria:
Sales estimates and market shares by product
category and geographic region.
Operating profit.
R&D expenditures.
Sales force size.
Methodology
INTERVIEWS
The study is based on a combination of primary and secondary
information sources, including interviews with executives, industry
experts, financial analysts, and others knowledgeable of the companies
operations and future strategic directions.
INDUSTRY SHOWS
Information generated at paints and coatings industry shows,
marketing conferences and scientific symposia occurring during the
course of the study is also included in the report.
VENTURE PLANNING GROUPS DATABASE
Venture Planning Groups proprietary data files, which contain
current information on various companies, technologies, products and
executives worldwide, were thoroughly searched to retrieve any data
pertinent to the Top 10 companies capabilities and strategies. These
files were developed in the course of continuous monitoring of the indusrty,
over 100 syndicated studies, and numerous single-client assignments.
SECONDARY INFORMATION SOURCES
A comprehensive review of the Top 10 companies product and
financial literature, business and technical periodicals, and pertinent
industry analyst reports was conducted for the study.

List Of Tables


Akzo Nobel Sales and Operating Profit Growth
Akzo Nobel Sales by Geographic Region and Country
Akzo Nobel Sales Growth by Geographic Region and Country
Akzo Nobel Sales by Business Segment
Akzo Nobel Sales Growth by Business Segment
Akzo Nobel Decorative Paints Sales by Geographic Region
Akzo Nobel Decorative Paints Sales Growth by Geographic Region
Akzo Nobel Performance Coatings Sales by Product Line
Akzo Nobel Performance Coatings Sales by Geographic Region
BASF Sales Operating Profit Growth
BASF Sales by Business Segment
BASF Sales Growth by Business Segment
BASF Operating Profit and Margins by Business Segment
BASF Performance Products Sales by Division
BASF Performance Products Sales Growth by Division
BASF Chemicals Sales by Division
BASF Estimated Plastics by Division
BASF Functional Solutions Products Sales by Division
BASF Functional Solutions Products Sales Growth by Division
BASF Agricultural Solutions Products and Nutrition Sales by Division
BASF Sales by Geographic Region and Country
BASF Sales Growth by Geographic Region and Country
BASF Coatings Sales by Geographic Region
DuPont Net Sales and Operating Profit Growth
DuPont Sales by Industry Segment
DuPont Sales Growth by Industry Segment
DuPont Operating Income and Margins by Industry Segment
DuPont Net Sales by Geographic Region
DuPont Sales Growth by Geographic Region
DuPont Net Sales Growth by Country
Henkel Sales and Operating Profit Growth
Henkel Sales by Business Segment
Henkel Sales Growth by Business Segment
Henkel Operating Income and Margins by Business Segment
Henkel Operating Income Growth by Business Segment
Henkel Coatings Sales by Geographic Region
Henkel Sales Growth by Geographic Region
Kansai Paint Sales and Operating Profit Growth
Kansai Paint Sales by Geographic Region
Kansai Paint Sales Growth by Geographic Region
Kansai Paint Sales by Product Line
Nippon Paint Sales and Operating Profit Growth
Nippon Paint Sales by Business Segment
Nippon Paint Sales Growth by Business Segment
Nippon Paint Sales by Geographic Region
PPG Sales and Operating Profit Growth
PPG Sales by Business Segment
PPG Sales Growth by Business Segment
PPG Operating Income and Margins by Business Segment
PPG Operating Income Growth by Business Segment
PPG Coatings Sales by Geographic Region
PPG Sales Growth by Geographic Region
RPM Sales by Business Segment
RPM Sales Growth by Business Segment
RPM Operating Income and Margins by Business Segment
RPM Operating Income Growth by Business Segment
RPM Coatings Sales by Geographic Region/Country
RPM Sales Growth by Geographic Region/Country
Sherwin-Williams Sales by Business Segment
Sherwin-Williams Sales and Operating Profit Growth
Sherwin-Williams Sales Growth by Business Segment
Sherwin-Williams Profit and Margins by Business Segment
Sherwin-Williams Profit Growth by Business Segment
Valspar Sales and Operating Profit Growth
Valspar Sales by Product Line
Valspar Sales Growth by Product Line
Valspar Sales by Country
Valspar Sales Growth by Country

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