Understanding Global Restaurant Delivery

ABOUT THIS REPORT

Delivery is the fastest growing opportunity in foodservice and the delivery landscape is changing rapidly. The stakes are high and investment is pouring in to build out a new digital infrastructure in which new players and new models are able to better position themselves towards a delivery-orientated future. This report navigates today’s modern global delivery landscape, highlights who is winning and discusses the implications of a future in which delivery is more important than ever.

OVERVIEW

KEY FINDINGS

DIGITISATION OF THE RESTAURANT EXPERIENCE, DELIVERY GROWING FROM THAT

There is a new digital layer that exists between consumers and restaurants. Digitization has changed the way consumers place orders, the way they interact and engage with brands, and the options available to them. Delivery specifically has grown from this. Because of digital technology, third-party players are able to connect more restaurants to more consumers and generate new ordering opportunities.

MOMENTUM SHIFTING TOWARDS THIRD PARTY PLAYERS

Third party players are fuelling the opportunity by changing the environment in which delivery takes place. There is an important shift occurring in terms of control and in terms of who actually owns the experience. While that poses existential issues for delivery-first chains, it also creates a more level playing field in which more (and someday maybe all) restaurants can participate.

MANY HURDLES, BUT PLENTY OF SIGNS FOR LONG-TERM GROWTH

The challenges facing restaurant operators in third-party partnerships are both necessary and expected. The technology is new and the digital landscape is evolving quickly. These are short-term hurdles that will eventually work themselves out once the technology has time to be tested and the partnerships themselves have had time to incubate.

EXPECT DELIVERY TO GROW THE INDUSTRY INCREMENTALLY MOVING FORWARD

Digital channels are an entirely new way to approach meals. Consumers need to solve the problem of obtaining meals every day, and digital channels are making it easier and easier for consumers to choose foodservice to satisfy that enduring need. Delivery, specifically, is an incremental opportunity for more and more individual restaurants and operators. Expect that collective shift to have a long-term impact on overall foodservice growth.

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INTRODUCTION
Scope
Key findings
Delivery is the fastest growing opportunity in foodservice
There is a major shift underway in terms of control
Restaurant delivery an avenue to something bigger?
The modern, digital consumer is driving demand
Consumers are engaging restaurants digitally
Three main delivery models, though lines are blurring
Restaurants are adapting too
Delivery a potential boost to the industry overall
Where do we go next?

MARKET OVERVIEW
China and US dominate, but delivery is growing everywhere
Per capita spend offers a distinctly historical view
Asia Pacific a clear standout in delivery
China: a digital delivery revolution is taking place
US: a classic delivery market built on pizza
Brazil: a delivery boom amidst economic downturn
Conclusion: delivery is growing everywhere

DELIVERY IN A DIGITAL WORLD
New opportunities in app-based dining
App-based “discovery” is an incremental opportunity
Digital ordering generates data-driven opportunities
On-demand apps are becoming “super apps”
Digitally native restaurants: the Virtual Restaurant approach
A comparative overview of emerging virtual restaurant models
Luckin Coffee: a sign of things to come?
Hybrid approaches for sustainable, long-term growth

QUALITY CONTROL AND OTHER CHALLENGES
Tension between restaurants and third party delivery services
Control and consumer-facing touch points
Re-engineering food and packaging
Minimising chaos for the sake of atmosphere
Some promising technologies in delivery logistics
Short-term hurdles, long-term gains

THE COMPETITIVE ENVIRONMENT
Heavy investment, but much volatility
Regional standouts are emerging
Uber Eats: the makings of a truly global delivery player?
Exclusive partnerships another tactic in self-preservation
Broadening the scope for long-term partnerships
Third party delivery vs the Domino’s Pizza model


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