Digital Consumer Profiles: How India’s Most Digitally Savvy Will Shop and Spend Online

Leveraging The Internationals proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Indian digital consumers defining characteristics, motivations and preferences, and how they impact how these consumers shop and spend digitally. This briefing concludes by outlining the most promising digital commerce opportunities in India.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Digital Consumer Profiles: How Indias Most Digitally Savvy Will Shop and Spend Online
Euromonitor International
August 2018
Introduction
Examining Indias Digital Landscape
Identifying Indias Digital Consumer
Understanding How These Digital Consumers Shop
Pinpointing Where To Place Digital Commerce Bets
Five Key Takeaways About This Digital Consumer
Appendix

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