Butter and Margarine in Japan

Butter and margarine continued to decline in Japan in 2017, by 4% in retail current value terms, to reach JPY83.9 billion, mainly due to the sharp decline of margarine and spreads. Margarine and spreads continued to post the worst decline in 2017, of 7% in retail current value terms, driven by the increasing popularity of premium bread in Japan. Japan experienced the significant premiumisation of leavened bread from the early review period. Premium bread in Japan is often rich in flavour, and ma...

Butter and Margarine in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Margarine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BUTTER AND MARGARINE IN JAPAN
Euromonitor International
September 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
Meiji Co Ltd in Packaged Food (japan)
Strategic Direction
Key Facts
Summary 1 Meiji Co Ltd: Key Facts
Summary 2 Meiji Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Meiji Co Ltd: Competitive Position 2017
Executive Summary
Sluggish Growth Continues With Sales Growth Challenged by Demographic Trends
Health and Wellness Drives Innovation and Sales Growth
Domestic Leaders Prove Proactive in Tackling Challenges
Supermarkets Lead But Convenience Stores Push for Share
Players Use Health, Convenience and Quality To Add Value in the Forecast Period
Key Trends and Developments
Population Decline Encourages Focus on Value-added Products and Automation
Players Target Products at Increasing Number of Elderly Consumers
Concerns Over Lifestyle Diseases Boost Interest in Ffc Packaged Food
Consumers Seek Healthy Vegetables Amidst Busy Lifestyles
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 4 Research Sources













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