Butter and Margarine in Austria

In 2017, the category was strongly influenced by the ongoing health trend, as consumers pursue healthier nutrition and healthier living. Accordingly, many consumers in Austria are turning to vegan and vegetarian nutrition, and the number of products carrying the V-Label of European Vegetarian Union increased in Austria over the review period. This caused many consumers to opt for products made of herbal fats rather than fats of animal origin in 2017. Another trend observed in butter and margarin...

Butter and Margarine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Margarine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BUTTER AND MARGARINE IN AUSTRIA
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
Berglandmilch GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 1 Berglandmilch GmbH: Key Facts
Summary 2 Berglandmilch GmbH: Operational Indicators
Competitive Positioning
Summary 3 Berglandmilch GmbH: Competitive Position 2017
Nm AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 4 Nm AG: Key Facts
Summary 5 Nm AG: Operational Indicators
Competitive Positioning
Summary 6 Nm AG: Competitive Position 2017
Rewe International AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 7 Rewe International AG: Key Facts
Summary 8 Rewe International AG: Operational Indicators
Internet Strategy
Private Label
Summary 9 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 10 Rewe International AG: Competitive Position 2016
Unilever Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 11 Unilever Austria GmbH: Key Facts
Competitive Positioning
Summary 12 Unilever Austria GmbH: Competitive Position 2017
Executive Summary
Strong Performance for Overall Packaged Food in 2017
Vegetarian, Vegan and Superfoods Products As Growth Drivers
Fierce Competition Between Private Label and Branded Manufacturers Persists
Supermarkets Lead Distribution Yet Discounters See Value Share Increase
Good Future Performance Expected for Overall Packaged Food
Key Trends and Developments
Greater Availability of Vegan and Vegetarian Products in Austria
Super Ingredients Feature More Prominently in Austrian Retail Outlets
Fresh, Convenient and Gourmet - A Mix of Trends
Snacking Continues Its Trajectory Towards Ubiquity
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 201