Unilever Thai Holdings Ltd in Packaged Food (Thailand)

Unilever Thai Holdings aims to further strengthen its network of independent family-owned stores in communities around the country. This strategy is known as the Ran Tid Dow (Starred Store) programme, and the target is to reach 20,000 shops in 2020 and sales growth in each shop of 10% a year. In Thailand, these traditional shops account for half of all sales of consumer products, the same as that of modern trade channels. The programme offers expertise to help modernise the operations of these s...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
December 2017


Strategic Direction
Key Facts
Summary 1 Unilever Thai Holdings Ltd: Key Facts
Summary 2 Unilever Thai Holdings Ltd: Operational Indicators
Competitive Positioning
Summary 3 Unilever Thai Holdings Ltd: Competitive Position 2017

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