2017 Digital Consumer Index: Pinpointingthe Most Promising Digital Opportunities

The Middle East and Africa region has been at the forefront of a mobile revolution that has improved digital connectivity. While the Middle East also has strong fixed-line networks and fibre connections, mobile is dominant in Africa with growing cellular data consumption. Digital commerce and social media are growth areas due to the popularity of social networking and online transactions. Regional disparity in service affordability and concerns with online security remain the key challenges.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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2017 Digital Consumer Index: Pinpointingthe Most Promising Digital Opportunities
Euromonitor International
October 2017
Introduction
Introducing the 2017 Digital Consumer Index
Uncovering Digital Connectivity Opportunities
Identifying Promising Digital Commerce Markets
Digital Consumer Index Markets to Watch
Key Insights From the Digital Consumer Index
Appendix

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