Top 3 BoP Markets in Africa

Utilising Euromonitor Internationals new Consumer Spending by Income Bands tool, this report assesses the market size and potential of the top three bottom of the pyramid markets in Africa. The continents bottom of the pyramid (BOP) is a market with huge and yet unmet potential. Insights into the BOPs spending pattern as well as its share of total spending by category can help businesses identify important opportunities in Africa.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Top 3 BoP Markets in Africa
Euromonitor International
July 2017
Top 3 BOP Markets in Africa

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