Digital Consumer Profiles: How Western Europeans Will Shop and Spend Digitally

Leveraging Euromonitor Internationals proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Western European digital consumers defining characteristics, motivations and preferences, and looks at the impact of these factors on how consumers shop and spend digitally. This briefing concludes by outlining five promising digital commerce opportunities in Western Europe.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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Digital Consumer Profiles: How Western Europeans Will Shop and Spend Digitally
Euromonitor International
June 2017
Introduction
Analysing the Digital Landscape of Western Europe
Identifying the Digital Consumer in Western Europe
IDENTIFYING THE DaIGITALCONSUMER IN WESTERN EUROPE
Understanding How Digital Consumers Shop
Pinpointing Where to Place Digital Commerce Bets
Five Key Takeaways About these Digital Consumers
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