Households and Gender

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. But as gender roles and characteristics evolve, predicting or assuming household behavioural patterns based on gender becomes a difficult proposition. This Strategy Briefing aims to identify the major shifts in gender within the household and their impact on brands, marketing and overall demographics.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Households and Gender
Euromonitor International
June 2017
Introduction
The Female Breadwinner
The New Male Consumer
Gender Case Studies
Conclusion

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