Why Lifestyles Insights Matter for Business Strategy

The habits, preferences and attitudes of global consumers directly shape their goals and priorities, and have an enormous impact on the products and services they decide to buy and use in their everyday lives. Understanding trends in consumer lifestyles is essential for companies as they shape their product development, marketing and long-term strategy.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Why Lifestyles Insights Matter for Business Strategy
Euromonitor International
November 2018
Consumer Lifestyles Answer Critical Business Questions

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