Advertising in Brazil: ISIC 743

Euromonitor Internationals Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Advertising market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


ADVERTISING IN BRAZIL: ISIC 743



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Brazilian Businesses Spend More on Advertising, As Countrys Economy Returns To Growth
TV To Remain Dominant Among Advertising Categories in Brazil
Internet Ad Spending Soars in Line With Higher Internet Usage
Competitive Landscape
Industrys Firms To Build Presence in Digital Segments
Industry Overview
Table 1 Key Industry Indicators 2012-2017
Table 2 Key Industry Indicators: Annual Growth 2013-2017
Chart 1 Production vs Nominal GDP 2001-2022
Chart 2 Producer Volume Index vs Producer Price Index 2001-2017
Industry Sectors
Table 3 Production by Sector: Value 2012-2017
Table 4 Production by Sector: Annual Growth 2013-2017
Table 5 Production by Sector: Share of Total 2012-2017
Chart 3 Industry Sectors Growth Indices 2001-2022
Firmographics
Table 6 Number of Companies by Employment Size 2012-2017
Table 7 Number of Companies by Employment Size: Annual Growth 2013-2017
Table 8 Number of Companies by Employment Size: Share of Total 2012-2017
Table 9 Production by Employment Size 2012-2017
Table 10 Production by Employment Size: Annual Growth 2013-2017
Table 11 Production by Employment Size: Share of Total 2012-2017
Table 12 Industry Leaders: Company Production Shares in 2017
Import and Export
Table 13 Import and Export 2012-2017
Chart 4 Import vs Export Growth 2001-2017
Market and Buyers
Table 14 Key Market Indicators 2012-2017
Table 15 Key Market Indicators: Annual Growth 2013-2017
Households
Table 16 Households: Key Statistics 2012-2017
Chart 5 Household Expenditure on Advertising vs GDP 2001-2022
Chart 6 Household Expenditure on Advertising vs Population 2001-2022
B2b Buyers
Table 17 B2B Sales Structure 2012-2017
Table 18 B2B Sales Structure: Annual Growth 2013-2017
Table 19 B2B Sales Structure: Share of Total 2012-2017
Key B2b Buyer analysis
Table 20 Key Statistics 2012-2017
Chart 7 Production vs GDP 2001-2022
Chart 8 Costs vs Spending on Advertising 2001-2017
Table 21 Key Statistics 2012-2017
Chart 9 Production vs GDP 2001-2022
Chart 10 Costs vs Spending on Advertising 2001-2017
Suppliers
Table 22 Supply Structure 2012-2017
Table 23 Supply Structure: Annual Growth 2013-2017
Table 24 Supply Structure:Share of Total 2012-2017
Chart 11 Supply Structure (BRL million, in 2017)
Labour Costs
Table 25 Key Statistics 2012-2017
Chart 12 Number of Employees vs Average Salary 2001-2017
Chart 13 Output per Employee vs Average Salary 2001-2017
B2b Suppliers
Table 26 B2B Supliers 2012-2017
Table 27 B2B Suppliers: Annual Growth 2013-2017
Table 28 B2B Suppliers: Share of Total 2012-2017
Key B2b Suppliers Statistics
Table 29 Key Statistics 2012-2017
Chart 14 Production vs GDP 2001-2022
Chart 15 Price and Expenditure Dynamics 2001-2017
Table 30 Key Statistics 2012-2017
Chart 16 Production vs GDP 2001-2022
Chart 17 Price and Expenditure Dynamics 2001-2017
Industry Attractiveness Index
Table 31 Attractiveness Index Composition
Chart 18 Attractiveness Index of Advertising Among Other Brazil Industries
Chart 19 Binary Diagram of Attractiveness Index
Attractiveness Index: Explanation
Future Outlook
Table 32 Forecasts 2018-2023
Definitions
Advertising













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