Application-to-person messaging in Western Europe: trends and forecasts 2020–2025

Author-Giulio Sinibaldi

"There was an unprecedented spike in the number of messages sent for security use cases in Western Europe in 2020; RCS will be a success story in only a handful of countries."

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The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. The total business spend on A2P messaging services in Western Europe (WE) will grow from USD2.6 billion in 2020 to USD4.1 billion in 2025.

This report provides:

  • an outlook on the application-to-person (A2P) messaging services market in Western Europe as a whole and in four individual countries, including:
    • traffic estimates and forecasts up to 2025
    • business spend estimates and forecasts up to 2025.

Geographical coverage

  • Western Europe as a whole
  • Germany
  • Spain
  • Sweden
  • UK


Application-to-person messaging in Western Europe: trends and forecasts 2020–2025

Application-to-person messaging in Western Europe: trends and forecasts 20202025 market research report available in single user pdf license with Aarkstore Enterprise at USD 7999

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Application-to-person messaging in emerging Asia–Pacific: trends and forecasts 2020–2025

Application-to-person messaging in emerging AsiaPacific: trends and forecasts 20202025 market research report available in single user pdf license with Aarkstore Enterprise at USD 7999

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Application-to-person messaging in emerging Asia–Pacific: trends and forecasts 2020–2025

Application-to-person messaging in emerging AsiaPacific: trends and forecasts 20202025 market research report available in single user pdf license with Aarkstore Enterprise at USD 7999

USD 7999 View Report

COVID-19 Outbreak-Global Premium A2P And P2A Messaging Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020

A2P messaging implies application-to-person messaging. An A2P SMS is an SMS message which is sent from an application- typically a web-based one-to a mobile subscriber. The common uses of A2P

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