The SMB security spending in North America: trends and forecasts 2019–2024

This report provides cyber-security spending forecasts for the small and medium-sized business (SMB) market in North America. It quantifies the opportunity for security vendors and service providers in 7 key security categories and 20 sub-categories.

One out of every three dollars spent on security by SMBs worldwide comes from those in North America.

THIS REPORT PROVIDES:

  • SMB spending forecasts for 7 different high-level security categories and 20 sub-categories for 2019–2024
  • a comparison of the revenue growth for cloud and on-premises security solutions
  • an outlook for security spending across businesses with varying numbers of employees
  • security revenue forecasts split by routes to market: channel partners (CPs), managed service providers (MSPs), service providers (SPs), system integrators (SIs), direct market resellers (DMRs)/retail and directly from security vendors.


<div>5.Executive summary<br /> Executive summary<br /> Worldwide trends<br /> Worldwide security spending: SMBs in North America accounted for almost a third of the total SMB spend on cyber-security solutions worldwide in 2019<br /> Trends by security category<br /> Security overview: the rising appetite for cloud security, mobile security and remotely managed security services will drive growth in SMB security spending<br /> Endpoint and network security: a quarter of SMBs’ security spending is on endpoint and network solutions, and cloud-based versions are driving spending growth<br /> Mobile security: increasingly complex mobile infrastructure is fuelling double-digit growth rates for mobile security spending <br /> Security hardware and software: cloud security is the fastest-growing category, driven by the migration of an increasing share of business processes to the cloud<br /> Security management: managed security spending is projected to double between 2019 and 2024, driven by a shift towards more-proactive security management<br /> Trends by business size<br /> Firm size: the adoption of new security solutions is driving SB spending, while MBs’ complex infrastructure and workforce growth make them attractive to vendors</div>
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<div>17.Firm size and spending category: SB security spending will grow faster than that for MBs due to a stronger forecast for new adoption in key sectors</div>
<div>18.Trends by routes to market<br /> Security channels: SMBs’ security spending is shifting from traditional channels to MSPs<br /> Deployment method: the cloud share of security spending growth will outpace that for on-premises solutions<br /> Forecast methodology and assumptions<br /> Our methodology: we use extensive primary research, along with vendor and macroeconomic insights to size and segment the market opportunity and outlook<br /> Analysys Mason’s ICT Global Model: metrics included in this report [1]<br /> Analysys Mason’s ICT Global Model: metrics included in this report [2]<br /> Definitions: security [1]<br /> Definitions: security [2]<br /> Definitions: security [3]<br /> Definitions: IT and managed services <br /> About the author and Analysys Mason<br /> About the author<br /> Analysys Mason’s consulting and research are uniquely positioned<br /> Research from Analysys Mason<br /> Consulting from Analysys Mason</div>
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<div>List of figures:</div>
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<p>Figure 1: Overview of SMB security spending in North America<br /> Figure 2: SMB security spending in North America and the rest of the world, and the worldwide CAGR, 2019–2024<br /> Figure 3: SMB security spending by category, North America, 2019–2024<br /> Figure 4: SMB spending on endpoint security, by category, North America, 2019–2024<br /> Figure 5: SMB spending on network security, by category, North America, 2019–2024<br /> Figure 6: SMB spending on mobile security, by category, North America, 2019–2024<br /> Figure 7: SMB spending on on-premises security hardware, by category, North America, 2019–2024<br /> Figure 8: SMB spending on cloud security software, by category, North America, 2019–2024<br /> Figure 9: SMB spending on security services, by category, North America, 2019–2024<br /> Figure 10: SMB security spending, by number of employees, North America, 2019–2024<br /> Figure 11: Breakdown of SMB security spending, by category and number of employees, North America, 2019<br /> Figure 12: SMB security spending, by category and number of employees, North America, 2019–2024</p>
<p>Figure 13: SMB security spending, by route to market, North America, 2019–2024<br /> Figure 14: SMB security spending, by deployment method,&nbsp; North America, 2019–2024<br /> Figure 15: Definitions and key drivers for security solutions<br /> Figure 16: Definitions and key drivers for security solutions<br /> Figure 17: Definitions and key drivers for security solutions<br /> Figure 18: Definitions and key drivers for IT and managed services</p>
 


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