The SMB security spending in North America: trends and forecasts 2019–2024

This report provides cyber-security spending forecasts for the small and medium-sized business (SMB) market in North America. It quantifies the opportunity for security vendors and service providers in 7 key security categories and 20 sub-categories.

One out of every three dollars spent on security by SMBs worldwide comes from those in North America.

THIS REPORT PROVIDES:

  • SMB spending forecasts for 7 different high-level security categories and 20 sub-categories for 2019–2024
  • a comparison of the revenue growth for cloud and on-premises security solutions
  • an outlook for security spending across businesses with varying numbers of employees
  • security revenue forecasts split by routes to market: channel partners (CPs), managed service providers (MSPs), service providers (SPs), system integrators (SIs), direct market resellers (DMRs)/retail and directly from security vendors.

 

5.Executive summary
Executive summary
Worldwide trends
Worldwide security spending: SMBs in North America accounted for almost a third of the total SMB spend on cyber-security solutions worldwide in 2019
Trends by security category
Security overview: the rising appetite for cloud security, mobile security and remotely managed security services will drive growth in SMB security spending
Endpoint and network security: a quarter of SMBs’ security spending is on endpoint and network solutions, and cloud-based versions are driving spending growth
Mobile security: increasingly complex mobile infrastructure is fuelling double-digit growth rates for mobile security spending
Security hardware and software: cloud security is the fastest-growing category, driven by the migration of an increasing share of business processes to the cloud
Security management: managed security spending is projected to double between 2019 and 2024, driven by a shift towards more-proactive security management
Trends by business size
Firm size: the adoption of new security solutions is driving SB spending, while MBs’ complex infrastructure and workforce growth make them attractive to vendors

 


17.Firm size and spending category: SB security spending will grow faster than that for MBs due to a stronger forecast for new adoption in key sectors

18.Trends by routes to market
Security channels: SMBs’ security spending is shifting from traditional channels to MSPs
Deployment method: the cloud share of security spending growth will outpace that for on-premises solutions
Forecast methodology and assumptions
Our methodology: we use extensive primary research, along with vendor and macroeconomic insights to size and segment the market opportunity and outlook
Analysys Mason’s ICT Global Model: metrics included in this report [1]
Analysys Mason’s ICT Global Model: metrics included in this report [2]
Definitions: security [1]
Definitions: security [2]
Definitions: security [3]
Definitions: IT and managed services
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason

 

List of figures:

 

 

Figure 1: Overview of SMB security spending in North America
Figure 2: SMB security spending in North America and the rest of the world, and the worldwide CAGR, 2019–2024
Figure 3: SMB security spending by category, North America, 2019–2024
Figure 4: SMB spending on endpoint security, by category, North America, 2019–2024
Figure 5: SMB spending on network security, by category, North America, 2019–2024
Figure 6: SMB spending on mobile security, by category, North America, 2019–2024
Figure 7: SMB spending on on-premises security hardware, by category, North America, 2019–2024
Figure 8: SMB spending on cloud security software, by category, North America, 2019–2024
Figure 9: SMB spending on security services, by category, North America, 2019–2024
Figure 10: SMB security spending, by number of employees, North America, 2019–2024
Figure 11: Breakdown of SMB security spending, by category and number of employees, North America, 2019
Figure 12: SMB security spending, by category and number of employees, North America, 2019–2024

 

Figure 13: SMB security spending, by route to market, North America, 2019–2024
Figure 14: SMB security spending, by deployment method,  North America, 2019–2024
Figure 15: Definitions and key drivers for security solutions
Figure 16: Definitions and key drivers for security solutions
Figure 17: Definitions and key drivers for security solutions
Figure 18: Definitions and key drivers for IT and managed services


 


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