The Facebook and Google must retain or improve consumer trust to secure long-term success

Media scrutiny of Facebook and Google in 2018 might reasonably lead us to expect that consumers were less likely to trust and value their services than in previous years, but our <em>Connected Consumer Survey& lt results suggest more nuance. In this comment, we outline the events of 2018 and assess the efforts of big tech players to remedy public perception of them.

Facebook and Google must look to actively defend the user networks supporting their core businesses; diminished trust in the long term has the potential to negatively affect their base.

The KPN 2019 analyst day: the company is changing its strategy after M&A fails to deliver revenue growth

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