Drivers Affecting African Innovation

When developing innovation in Africa, drivers that impact decision-making must be considered. These range from the impact of mobile phones on the continent, to the importance of local culture, to the strong tradition of the informal retailing market. Taking this wider view will allow for more success when creating or selling products in the region.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
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Drivers Affecting African Innovation

February 2019
Introduction
Small Business
Local Distribution
Finance Mobile Technology
Affordability
Viral Communication
Informal Sector
Local Production
Local Narrative
Educating Consumers
Conclusion

Drivers Affecting African Innovation

When developing innovation in Africa, drivers that impact decision-making must be considered. These range from the impact of mobile phones on the continent, to the importance of local

USD 1325 View Report

Kitchens & Kitchen Products: Key Drivers & Future Growth Opportunities

Major drivers for kitchen products include cocooning, rising incomes, housing affordability, the sharing economy and connected consumers. Opportunities for retailers and manufacturers abound as a result of urbanisation and apartment

USD 1325 View Report

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