Generation X: The Forgotten-yet-Powerful Consumers

Generation X (born between 1965 and 1979) is often forgotten by marketers, yet its members are powerful consumers, as they are now in their best-earning years and are usually decision-makers in companies and their extended families. Gen Xers are known to work hard and play hard, while being cautious in their spending, given their various responsibilities. Brands that can offer value, quality and convenience will capture this attractive market of influential and brand-loyal Gen X consumers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Generation X: The Forgotten-yet-Powerful Consumers
Euromonitor International
October 2018
Introduction
Demographics and Key Markets
Behaviour And Impacts
How to Best Target Gen X
Conclusion

Generation X: The Forgotten-yet-Powerful Consumers

Generation X (born between 1965 and 1979) is often forgotten by marketers, yet its members are powerful consumers, as they are now in their best-earning years and are usually decision-makers

USD 1325 View Report

Gen X: The Squeezed Generation

Generation X (born between 1965 and 1979) has long lived in the shadow of the much larger Baby Boomer cohort, while much of the media attention has focused on their

USD 1325 View Report

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