Powerful Women: Reworking the Global Role Model

This report examines the changing status of women and how they are embracing their new-found empowerment, influencing everything from spending to politics, as they and their roles in the home and the workplace evolve.



Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The Internationals vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
Powerful Women: Reworking the Global Role Model
Euromonitor International
October 2018
Introduction
Women in Education
Women in the Workplace
Women in the Home
Women as Influencers and Role Models
What Female Consumers Want
Conclusion

Generation X: The Forgotten-yet-Powerful Consumers

Generation X (born between 1965 and 1979) is often forgotten by marketers, yet its members are powerful consumers, as they are now in their best-earning years and are usually decision-makers

USD 1325 View Report

Powerful Women: Reworking the Global Role Model

This report examines the changing status of women and how they are embracing their new-found empowerment, influencing everything from spending to politics, as they and their roles in the home

USD 1325 View Report

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