Global Women’s Body Confidence and Self-Image, and the Market Impact

Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the selfie culture and constant exposure to idealised (and often unrealistic) images of female beauty via the media. This can lead to issues of body confidence and low self-esteem in some women, on the positive side it is providing growth opportunities for marketers in areas ranging from beauty, health and fashion products to digital apps and slimming aids.

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Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Global Womens Body Confidence and Self-Image, and the Market Impact
Euromonitor International
March 2017
Introduction
Body Confidence Issues
The Selfie Culture
The New Influencers
Consumer Habits and Market Impact
Outlook and Recommendations
Methodology and Sources

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