Baby Boomers: Consumers in Their Golden Years

Global Baby Boomers form a diverse group of consumers, given the different socio-economic situations they experienced as they grew up. Yet, as boomers are transitioning into a new life stage through retirement, they all prioritise health and relationships and increasingly adopt technology. Brands that can offer boomers quality products and services - which help them celebrate their age and stay healthy should enjoy vast opportunities among this influential and brand-loyal consumer segment.
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Baby Boomers: Consumers in Their Golden Years
Euromonitor International
March 2019
Introduction
Demographics and Key Markets
Key Traits and Market Impact
Conclusion

Baby Boomers: Consumers in Their Golden Years

Global Baby Boomers form a diverse group of consumers, given the different socio-economic situations they experienced as they grew up. Yet, as boomers are transitioning into a new life stage

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