Robots advancing into the future!

RobotsScience is constantly changing, with smart and profound adaptations of machines. Consequently, robots came a long way from creating tasks for providing adequate support in reducing Human Intervention. Below are some of the most widely forecast areas of Robots ruling in the future.

Health Care System:

Robots always play an interesting role in assisting human activities. The medical and health care system is not far behind. Right from complicated surgeries to rehabilitation therapies, robots are aiming the way for a future hospital automation process.

Market research reports claim surgical reports are in the demand for the highest share of future bidding. Consequently, robots will help surgeons perform with accuracy, incisions and reducing risks to several patients. Furthermore, future surgical operations include cardiology and Nephritic surgeries.

Agricultural Aspects:

Farmers in developing nations are already using farming robots. The future generation is ensuring agricultural robots with an increasing level of artificial intelligence on the loop. Ordinarily, the plan is to incorporate increasing levels of artificial intelligence, big data and low-cost sensors to deliver a new model of Precision Agriculture and technology advancements in the consequent field.

Additionally, the robots will provide greater efficiency, plant products, fertilize fields and transport the products. The robots will even improve learning capabilities with deep learning and near to full autonomy processes.


The auto industry is also aiming to shoot up with the development of driverless cars. The cars which get mostly powered with Artificial Intelligence techniques are even bound to get a hand on the wheel with future robots. Furthermore, these robots are even transforming vehicles, as Market Research reports suggest.

Real-time data accuracy and anti-accident measures are the recognizable traits that these cars are giving.

Defence systems:

The military world needs robotic intervention more than any other field. The sole reason for this being a major loss of lives in the aid of wars. The abilities of Military robots on the ground is to fight with larger and wider range of tasks, with snipers and target acquisition on the forefront. The future puts a lot of emphasis n terrain operations, ladder climb and disaster situations.

 House and Garden:

Household cleaning robots are in an increasing spree from a decade now. Vacuum cleaners and even garden cutters are a form of robots putting subsequent effort on a reduction of human interventions. Additionally, the market is growing with toys and education robots that teach a lot to children. Personal assistants and family companions are rising even. The future will have various robotic startups, with machine learning and artificial intelligence making an advancement in the activities.


Big Data shines in Healthcare domain

big data in healthcareIn the recent genre, Big data is generating a lot of hype in the changing technological domain. Consequently, it is becoming a hot and trending topic of discussion. On the health care front, it continues to incorporate ideas and challenges the healthcare professions. Nevertheless, the opportunities are humongous and there is an improving patient reliability status with the advent of several cost-effective procedures.

Big data is continuously growing to provide the healthcare technology sector with volume, velocity, and variety. Additionally, it is leveraging itself to a wide range of healthcare operations.

Error in Medicine: When there are human errors account into medicine, it largely decreases the reputation and stability of many healthcare organizations. Occasional errors are quite common and that results in an occupational hazard to many people, including patients. Ending up with wrong medication is often a problem with patients who cannot undo the damage caused. This can lead to fatalities like death at times. Big data is planning to put forward its effective platform consisting of research and technology in these areas, thus enhancing the overall process.

Hospital Bills and Expenditures: Huge amount of money is lost while tackling diseases that require the implementation of technology. Even time that we lose during a waiting period is of utmost importance. Hospitals and healthcare institutions can reduce this by executing Big Data’s process of analysis. The term that is popular is the use of predictive analytics. Certain firms even provide online consultations in mobile as well as web portals, providing information about the cost and time one spends at a hospital. This can, in turn, prepare patients beforehand and reduce their precious time in getting adequate attention.

Patient outcomes and Expectations: The particular expectation of any customer on a daily basis is the number of hours he/she is sleeping, taking medicine and other processes in consideration. While a physician can track them largely, but at the same time, there are considerable human errors that make the patient restless. Big data can help in providing wearable track devices which can monitor asthma, blood pressure and even help patients stay independent, thus reducing the unnecessary doctor and pharmacy costs.

High-Risk patients: There are certain patients who need utmost care immediately. Human intervention often fails in identifying the patients and can make the overall situation worse. These patients often use the emergency department often and hence can create a chaos on the hospital staffs and patients. Big data can put predictive analytics and able to reduce the number of Emergency visits to hospitals. Subsequently, it will identify high-risk patients and offer them the centric need and customization they require immediately.

Market research in technology and healthcare are promoting Big Data for a variety of reasons. The coming decade will address if the reasons are worth a catch or not.

A touch of AI can change marketing altogether

artificial intelligence

It is not the harvest you reap but the seeds you plant. To be a successful brand, it is important that you ace making your first impression. And that comes from marketing your product well. Your pitch must send out a voice that the service or product you sell is completely worth the buyer’s money.

It is important to note that today’s target customers are not a mass. You must have a very specific target audience. And then, it is important to deliver the right message, to the right person, at the right time. It is easy to tell that modern-day marketing requirements cannot be met with traditional methods. This is where technology comes into the picture.

Technology and marketing

Technology has been looked at as an aid to healthcare systems, as a contributor to better information security on the virtual network, but what about marketing?

Any marketing industry analysis would voice out the immensely important contribution of technology in fulfilling the needs of all the marketing channels available. This has been rendered possible by the manifestations of smart technologies and self-learning algorithms of a specific technology called Artificial intelligence (AI)

AI is seen as one of the best possible products of the actual human brain. This branch of technology is being employed in almost every sector of the global market and is penetrating deeper each day. It has been in the market for years now, but with more traction being gained by it marketers are becoming increasingly dependent on it. For everything from extracting insights to developing new strategies, AI is a capable aid.

Perks of using AI as a marketing tool

  • Insight-driven decision making
    AI will assist you in scraping the internet for the possible leads and their contact information from their past buying behavior. It can also collect feedback from buyers to give you real-time data. AI can also send and customize outreach emails for customers giving the business a personalized approach. Insights derived from buying patterns after this can help you make much more reliable decisions.

    Customers can also be interacted with through AI. Chatbots are becoming increasingly common on online websites. A customer’s concern or feedback can be attended without delay providing real-time insights along with allowing to maintain customer relations.

  • Optimizing ad timings
    The amount of time for which a marketing ad runs can be optimized based on the price of clicks or lead conversions. Even this can be calibrated in real time. This technique is comparable to primary market research in which feedback is collected through surveys. But what a customer feels about a product or service can be learned at that very instant.
  • Image recognition
    Primary assistance for optimizing ad campaigns can be done through relevance checks through AI’s image-recognition capabilities. However, this application is limited by a number of constraints.

It is important to note that, in the current day, tasks with a clear set of inputs, are the only ones that can be optimized. There continue to be roles that cannot be effectively played by AI. Contextual knowledge says that there will be advancements in the coming years that will allow AI to manipulate much more complex sets of data.

Is the automotive industry now creating more jobs than IT in India?

Automotive IndustryWhile everybody looking to make a big career move sought the best opportunities in the IT sector in the past, there has been a paradigm shift in the favor of the automotive industry.

The globe has witnessed a fall in the number of unemployed over the past few years in a number of its regions. This has been in part due to the availability of better media for awareness and urbanization of the remotest areas. But a part of it has also been due to the improvement of the various industries themselves. A better developed, expanded and growing industry has more space for both, skilled labor and raw talent.

However, information technology, that once has the best job categories and prospects, has seen a considerable decline. Massive layoffs across the multi-billion-dollar sector make the future possibilities for employees appear bleak.

Why hasn’t the IT sector been able to create more jobs?

  • The existing redundancy
  • Lack of skilled labor
  • The growth of the West

In the past, a number of foreign companies contracted their work to strong Indian IT firms like the Infosys and Wipro. So, every computer engineer who had the necessary skills had a job in hand. But now, automation has taken over all clerical tasks. The job profiles that are now vacant in the IT sector require in-depth knowledge of technologies like cloud-computing, robotics and a lot more. Since most engineers honed here do not taste this in their years of education, they aren’t job-ready.

So, although the IT sector continues to grow, job prospects for the natives are receiving a plummet. It is noteworthy that although technology is being integrated at a matched pace in the automotive market too, job prospects there are continuing to thrive and are, in fact, on the rise.

How the automotive sector has overcome this

While the IT sector is receiving a boost from the west, India is moving on towards becoming the third largest auto market in the world. All this with the new approach of going completely electric by 2030. This means that the automotive sector is heated up with processes of producing conventional engines and EVs going on in parallel.

A pervasive research highlights the need for a large workforce including both, accomplished individuals and fresh graduates who can be trained. This is because the whole industry is gaining a new face where ideas of the new generation are as welcome as the admin power of the existing luminaries.

Will this contribute to the growth potential of the country?

Considering the BRIC economies, it has been observed that countries other than India, in their developing phase, had a majority of people employed in the fastest growing sectors. This had a majority of the workforce being involved in contributing towards a quick rise in the GDP. But, as a worrying trend, India hasn’t been doing so say the chief economists of our country.

Moreover, market research reports claim that, of the total number of businesses in India, most work with an employee strength below 10. This data can be misleading. In our nation, this category is dominated by individual workers and freelancers. These are not as good a contribution as mid-size businesses actually are to a nation.

With growing opportunities in fields growing apace, a greater proportion of the population trying to leverage them will surely be a boost to the nation’s economy.


Better healthcare facilities but a poor patient experience?



healthcareThe healthcare industry has progressed a long way to reduce mortality rates and provide innovative solutions to disease diagnostic and treatment-related challenges. However, there continues to be a sense of worry when patients approach the hospital setting. This is irrespective of whether it is a general OPD visit or an admission for surgical procedures. Why does this situation continue to prevail and what can technology do to improve it?

The context of “consumer experience” in the healthcare industry

Experience is everything. You cannot have a brand-new car with multiple new features and a bad road to drive it on. The comparison may not be a direct parallel, but the situation is pretty similar. Technology has indeed powered today’s healthcare facilities with abilities that were only a patient’s dream a few years back. But the road to avail that service is not friction-less yet.

Market research says that the healthcare sector, as an entirety, scores very low on the Net promoter score table, a score that measures the likelihood of a customer to return or recommend a particular company’s service to others. This is definitely not a good sign.

What does it lack? When a customer is taken in for an invasive procedure, he may be comforted by the auto-regulated room temperature and a decreased complexity of medical instruments. But after the whole process, billing and discharge from the hospital is a mess because the patient has an insurance policy that covers his expenses but this could never effectively be communicated to the concerned people.

So, the first point of trouble recognized is the siloed nature of interaction channels.

Next, most doctors, especially the experienced ones, do not agree that a patient must have complete access to their health data. They believe that the patient may make wrongs decisions devoid of their advice.

This creates a high dependency of the patient on the healthcare system even for minor decisions that can be resolved at the point of care.

This hinders the process of a patient learning his own body. Instead, there must be a system where patients can rather communicate with their doctors effectively even from a remote setting. Not only will this help a person in understanding his own body better, it will increase their responsiveness to any change in their health conditions.

Can technology improve patient experience?

The next frontier in health technology is to improve patient experience. The dysfunctional healthcare system can find its ray of hope in the various innovations of the current day that aim at revamping the system to a more integrated model. The approach is to build relations. Transactions will follow.

  • Telehealth
    The trial phase of this technology is nearing an end with most medical institutions adopting it as mainstream. People have adapted to it willingly. So much that there are companies that even provide telemedicine-based genetic counseling from the actionable information acquired through their genetic tests. This is particularly valuable for cancer patients. Individuals usually wait long queues for such sessions. The wait time is now cut-down significantly increasing patient satisfaction.
  • Wearables
    Wearables allow their users to track their vitals. And more, now pregnant mothers can even use wearable to track the vitals of her baby. The technology of wearables is constantly evolving a plethora of its utilities are now being tested. This allows a person to be actively involved in his own care process. He is not dependent on his doctor in all situations.Wearables combined with telehealth services can allow a doctor to keep constant track of his patients and advise them instantly when things are about to take a wrong turn. Health risk mitigation is thus made more effective.
  • Software that can compare the costs of various services
    There are now apps that people can use to compare costs of various insurance policies available for the same coverage amount required. It has been noted that only if a person finds the service worth the money spent will he recommend it to others.When a patient purchases a policy, information can quickly be relayed to his usual clinic. The communication between every person involved in the healthcare network is bettered and each entity is aware of the situation at every instant. This builds an integrated base for the healthcare facilities to function on.

It has thus been established that functioning well with proficient doctors and administrative members isn’t sufficient. There need to be tools that can minimize the troubles a customer faces in the course of approaching and availing these services.

Is technology disrupting the market research industry?

If technology is a boon or a curse is the most debated topic in the current generation. While machinery and devices developed from scientific knowledge have varied applications in various sectors, the implication is that it has been disrupting the traditional methods. Technology that aids the better organization and analysis of data also takes away the jobs of data collectors and analysts. Tediously repetitive jobs requiring minimal creativity that were assigned to the unskilled laborers are all now automated. It is indeed true that some job titles have been given away to automated machines and the number of people required in a workforce has been decreased. But, does technology have the potential to uproot an industry as a whole?

Technology and the field of market research

Better accessible software for DIY research

Market research is claimed to have highly benefitted from the availability of better tools for the curation, distribution, and analysis of market data. But, on the other hand, many of these tools are easily available and have affordable, if not open, access. They are also convenient to use rather than featuring complex algorithms. Some software might only require data from you and evaluate all the parameters that you want to assess; the output being identified patterns, forecast data or concept validation.

Moreover, such aids allow a business to collect data like consumer behavior and feedback in real time. In the fast-paced business world where trends change without a prior hint, this will be highly preferred. This is what makes businesses invest in software rather than hiring research professionals. Not only does it make their project more affordable, it also reduces the dependency of the company on a third party.

Technology has also replaced human work within the market research industry. Text analysis sample selection and management and survey questionnaire creation and many other tasks can be accomplished using computers.

Complex consumer behavior

An indirect negative impact of technology on this turf is that consumer behavior is becoming increasingly complex. In today’s consumer-oriented market services are highly inclined to favor the will of the consumer strata. The purchase decision-making process that previously meant only a few clicks does not remain the same anymore. Return and refund policies, cancellation policies all of them add to the complexity of the whole buying process. Buying habits have thus drastically changed. It is difficult to accommodate such data in the conventional analysis formulas.

At this cusp of a dramatic change, existing market research companies are seeking a way around this problem.

The optimist’s viewpoint

What market research professionals need to understand is that the newer concepts are not destroying the idea or need of market research altogether. What automation and technology replace are the market research methods. Researchers must focus on lowering their costs, enhancing the accuracy of their research and improving on the speed by themselves employing improvised versions of the analytic tools. They must look to thrive the test of time and the dynamic market trends.




Rethinking the potential of Artificial Intelligence

Artificial IntelligenceMachines, that are increasingly getting smarter than human beings, are taking over the world and are greatly reducing the dependency of various business operations on manpower. The artificial intelligence technology market has been able to inculcate some highly complex systems in them that function to help accurate and smart decision-making. Although computers or other evolved devices are not capable of innovating yet, they have been successful in optimizing the utilization of the existing resources to a great extent.

There are some really powerful examples to support the high-utility claims of Artificial Intelligence. The virtual assistants in the current-day smartphones come with voice recognition capabilities and can also perform various tasks with their pseudo-intelligent persona. Cars like Tesla have self-driving features and give their consumers a world-class experience with added security from their predictive capabilities. With such a great potential of AI already unveiled, what can be expected from its future?

More value from your data
An Artificial Intelligence -enabled business comes with an added value. The technology learns from your behavior; from your use of the various devices to perform incidental tasks. This means that companies who haven’t been able to put all consumer data to use may now be able to derive benefits. They might be able to send automated and personalized recommendations to a customer based on his/her past shopping behavior. This technology can also be exploited for enhanced cybersecurity. Spam emails can be recognized and cybercriminal attacks can be mitigated.

Freedom from menial tasks
This also means that you don’t have to look for unwanted emails and mark them spam or manually send newsletters weekly. These tasks can be automated or scheduled to be performed when required thus freeing you from repetitive tasks. But, does an increased extension of automation mean a loss of job opportunities for people?

It is true that machine learning algorithms eliminate the need for performing a number of tasks manually, but they also bring in new work opportunities for employees. The job descriptions will, however, differ greatly from the present-day vacancies. The created opportunities will require a foresighted vision and an innovative perspective along with critical thinking abilities. These are the characteristics that cannot be associated with machines even today and require human inputs.

A higher efficiency for business processes
To err is human. But machines are not prone to particularized discretions and only function as programmed. So, automated or linked tasks that are supposed to be performed at specific timings are more efficient when performed by a machine thus granting an increased productivity. Although this may have a high initial cost, the returns from them make it worth.

An automated world with no obstructions?
Market research reports often show a rosy image of AI’s future, but there is more to it. Technology advances apace but it takes businesses time to understand the best use of it. Today’s situation of AI can be compared to the 20th-century situation of the commercial internet. Companies are still in the experimental phase with AI and the true potential of it is yet to be uncloaked. Moreover, AI is not all about perfection. In fact, since they do not have the ability to take circumstance-based decisions, they cannot be expected to be perfect. Public interaction with this technology is yet to be detailed and securing processes based on it is yet to be complete. Although short-term high-benefit impacts are associated with the use of AI in fields like healthcare and e-commerce, some human-operated processes still remain unmatched.

5G to increase the feasibility of remote surgeries

Remote surgeries5G technology is expected to swipe people off their feet by 2020 by revolutionizing various industries and transforming them altogether. This is particularly raising hopes for development to a great extent in the field of healthcare. A considerable proportion of the global population doesn’t receive timely treatment till date. This is majorly either due to the lack of efficient professionals or due to inaccessibility caused by various reasons. To overcome this hurdle, a group of experts has formulated the various possibilities of exploiting the lightning-fast speed of 5G. The most fascinating of them is a remote surgery!

What makes a remote surgery possible?

Remote surgeries have been under research for a long time now. The major risk in putting it to use is its complete dependence on the speed of transmission of data from the surgical room to the doctor.

Integration of IoT provides the idea of remote surgery with the much-required data throughput for machine-machine interactions. Virtual reality equipment like haptic gloves can be used by the surgeon for sensing while a robot operates on the patient.

Other innovations with 5G

Wearable devices

With the introduction of 5g, market research says that the industry of wearables will begin to burgeon. It makes the transfer of bulk data possible with a highly reduced latency. This will provide your fitness tracker with an exponential computing power allowing you to make instantaneous and tactile decisions.

These devices can also be made capable of transmitting data to the patients’ respective physicians so that their health-related information can be collected in real-time. Not only will this ease the handling of data but will also facilitate customized treatment for the patients.


5G paves way for a better healthcare delivery system. Doctors from over the globe can be connected to their patients virtually at any required instant. This will also restrict the expensive inpatient care to individuals who actually require it saving the time of both; the patient and the professional strata. All diagnostic imaging can be sent over to the doctor via internet and opinions can be sought for quick decisions and a timely treatment. The technology will also greatly reduce the cost burdens on individuals who seek a second opinion

No compromise on the security of personal data

The roll-out of a new technology is governed by regulators and policymakers. The ability of these technologies to effectively serve the field of healthcare will be judged by the FDA. Moreover, the various concerned authorities must agree on technical standards to prevent any compromise on the individual’s privacy.

The advent of the 5G network thus promises improved results with healthcare services.


How Connected farming, AgriTech and IoT will shape the future of Farming

The farming industry is going to be even more significant than ever in the coming years. With world needing to produce 70% more food in 2050 compared to how much it did in 2006, it is easy to see why that is. To meet the growing demand,farmers are turning to technology like IoT for greater production capabilities and analytics. The Internet of Things [IoT] refers to this idea of connecting, in which the real world “things” are inter-connected with each other and also with computing resources with the objective to record, monitor and control things.

The way people do things are profoundly affected as Internet of Things technologies and solutions will invade essentially every aspect of the society. Most of the IoT inter-mechanisms, however, will not be readily apparentto most people’s daily lives as many technologies, processes and solutions will work autonomously in the background without the intervention of humans. According to market research, this will impact almost everything, from consumer lifestyle areas such as entertainment, living spaces, and transportation to enterprise areas such as logistics, automation and product life cycle management.

Internet of Things in Industry Verticals

IoT is also expected to be a considerable influencing force behind the economic developmentfor the information and communication industry as well as many other industry verticals. Part of the early areas include connected vehicles, connected homes and connected retail. Market Research predicts that enterprise and Industrial IoT [ IIoT], longer term will become a much bigger opportunity landscape for economic impact and innovation. One of the most essential IIoT areas is Internet of Things in Agriculture [ IoTAg].

AgricTech, Technology for Farming and the role of Internet of Things

The general term, AgriTech, symbolizesthe use of technology in agriculture, aquaculture and horticulture for the purposes of enhancing efficiency, yield as well as remunerative quality. The IoT in Agriculture, i.e. IoTAg, in inclusion with connected farming and smart farming, signifiesa more precise use of technology wherein agricultural planning as well as operations become connected in a manner that was impossible in the past, if it were not for the development in censors, data analytics, communications and other areas.

Agriculture has gone through revolutionary change in the last few decades from a small/ medium family corporation to exceedingly industrialized, commercial farming that focuses among few large organizations. Raising livestock, growing crops are becoming increasingly mechanized and computer driven. This permits large organizations to treat agriculture like manufacturing in the sense that data, measurements and control is very significant to optimize yields, handle costs, and increase profits. As per every facet of agriculture that can be digitized, automated and managed will be gain from IoT technologies and solutions.

The Future of Farming

Smart farming and IoTAg will revolutionize the way agriculture operations and farms are managed, which will bring various advantages to farming, this also consist of improved crop quality/ quantity, enhanced use of farm equipment and resources, automated irrigation systems, pest control, & fertilizer spraying and real-time monitoring of animals, farms, machines etc.

IoTAg and connected farming is causing a change from the traditional farm management work force and tools towards a technology driven software managed that is controlled by personnel unskilled in traditional farming methods. The agriculture business will be controlled by businesses that are not orthodox experts of agriculture such as traditional farm value chain and farmers, including seed suppliers, producers, farm equipment manufacturers, plant food and chemical suppliers.

Market Research predicts a transformation from a conventional traditional farming to a farm management system through 2022.



Guiding steps to begin with Blockchain

blockchainSince blockchain first implementation in 2009, world has noticed Bitcoin adoption spread across various countries and become a serious competitor to traditional financial transactions methods, making new business opportunities for both governments and corporations.

Commonwealth Bank used This Technology as a world first worldwide transaction, in association with Wells Fargo (American international banking and financial services holding company headquartered in San Francisco).

Though it is still a relatively new technology and unavoidably raises early adoption concerns, financial services organizations are investigating the possible of  This technology to various facets of their business.

There are steps an organization must consider when investigating the potential of blockchain:

  • Build a team to understand the implications and applications of blockchain:

Getting banks and insurance providers to share blockchain’s potential within their firms and work internally. As a result, the first step starts with identifying and involving core financial intermediaries and starting them within the business so they can evaluate every project to review the significance of blockchain and other innovative technologies.

  • Recognize the impact of blockchain on procedures and investments:

When creating awareness of this technology within a financial service business, it is vital to acknowledge the chances, however as well potential risks and limitations of the innovative technology. It is necessary to take a holistic and consider possible impacts to business procedures and stakeholders.

  • Explore blockchain’s potential internally:

Looking at the potential for This technology mainly means searching for methods to incorporate this technology into the enterprise, as well as the business technology market procedure changes required to realize value from each use of this technology. Financial services organizations don’t require waiting for interoperability with the outside world to reap blockchain rewards like streaming lining costly internal procedures.

  • Find a pain point and work it:

A good manner to build responsiveness and interest around blockchain is to make out a problem, which provides hand-on experience with the technology.

Conduct a small proof of concept (PoC) utilizing available solution accelerators and begin a point of view on specific business procedure areas that This Technology could improve. PoCs offer essential hands-on experience to business and technology teams, giving new ideas for how business procedures can be improved utilizing blockchain.

  • Consider working with partners:

For organizations already part of a consortium, or for those considering one, estimations must be defined very carefully. Particularly, active participation in a consortium will deliver crucially more value than simply adding an organization’s brand to a list names. To assist teams prepare for the future, broader partner discussion are helpful, especially as integration first starts, as per a market research.