Global market for anti-aging products to reach up to USD 216.52 billion in 2021

anti-aging marketAging is caused by a loop of diverse biochemical processes in our systems that influence it internally and externally. These bio-chemical procedures result in our bodies degenerating over a period of time, thus affecting the physical appearance, health and well being as we age. Anti-aging is prohibiting or stopping that aging process. Nowadays, there has been an incredible rise in the phenomenon of anti-aging.

As per a Health and Beauty market research, the global demand for anti-aging market was valued at USD 140.3 billion in 2015 and is estimated to reach $216.52 billion US dollars in 2021. The market is expected to mushroom swiftly at the CAGR of 7.5% between the years 2016 to 2021.

Reasons for market growth

The anti-aging products market includes medications, procedures and lotions intended for delaying or stopping the aging process. It is the baby boomer’s progressing towards the age of retirement that contributed heavily for making a strong market for anti-aging products manufacturing organizations and cosmetic surgeons. Generation X and Baby boomers are considered to be the most profitable and informed group of customers for the counter-aging products.

The Beauty product market research explains that the improved safety and efficiency are the major driving factors for the counter-aging market. Moreover, the increase in aging population globally has also been a crucial factor for the growth in industry. Stringent regulations have resulted in introduction of safe and efficient counter-aging products and services in the market and are estimated to drive the market in the upcoming years.

Furthermore the rising demand for the anti-aging products and advancement in technology in anti-aging services are the aspects that are furthering the market for anti-age products. However, as per a market research the customers are still cynical about much of the anti-aging products and services, which is the biggest threat to the global growth of the market in the future.

Customer’s inclination towards more natural ingredients

Customers nowadays are more inclined to purchase products that have natural ingredients in them rather than chemicals. Therefore products that contain coconut, almond, marula and argan are some of the most popular ingredient and are highlighted due to customer’s preference for such natural items.

Top five expenditures in Emerging economies

Growth in urbanization has been the driving factor for rise of emerging economies internationally. The quickly spreading urbanization has also bought a spree of diverse buying trends among its consumers over the years. According to a Market research, the customers’ spending in the emerging markets such as China, India and others is expected to increase three times by the year 2020. Consumers of this new era are increasingly demanding new things and seeking services/products that are customized as per their requirements and needs.

Here are the top five goods and services which the emerging economies are spending on –

Consumer goods

Customers are increasingly spending on consumer goods, for example personal care goods, and especially on big capital goods, particularly the air conditioners. As per a market research the greatest increase in beauty and personal market will come from India and Turkey. However, this earlier growth is often disturbed by the demand for cell phone. Some experts opine that the much of the emerging market consumers will give up nutrition for connection. Research studying the Chinese smart phone market explains that the number of users in the market had reached up to USD 700 million by the end of 2013.

Food and Beverage

As the per capita income rises, the most obvious change is the rise in disposable income, which in turn has increased the consumption of more expensive prepared food stuffs, for example, snack food stuffs in Mexico, cooking sauces in china and breakfast cereals in India etc. Comparatively, even the UK, which is a mature market, the rise in snack is visible and is further encouraged by the launch of new products. Consumers are now splurging on calories. As per a Food and Beverage research report   around USD 1,500 of the customer’s annual per capita income is spend to acquire more of these calories.

The food service market is profiting to a great extent as well. Growth is speedier in most emerging economies, especially in India and China, where the expansion of coffee shop chains, and restaurants and business spending has encouraged the demand.

A study on Malaysia illustrates the consumers have started to spend approximately 23% of their income of food and beverages. The only exception this trend is the Mexico, where people prefer to eat at home.

A noticeable never-ending trend in such economies is that as the market matures, there is a strong demand for premium level of alcohols- like Lambanog in Philippines, Ruou in Veitnam, and Baijiu in China. Market research has shown that when people have more disposable income in their hands, they tend to splurge quite a lot on beverages, both on non-alcoholic and alcoholic drinks.

Healthcare

The healthcare segment is another sector in which there has been an outstanding amount investment from the emerging market consumers. Research shows that the newly wealthy people are increasingly spending on better health care options.

Emerging markets like China, Brazil, India and Russia are among the top sixteen emerging markets that will make up almost a one third of the global spending on drug within four years.

Recent trends show that the OTC drug market where consumers can get drugs or any medicines without prescription is increasing in value and volume in the emerging economies.

The emerging markets are estimated to continue the growth of healthcare consumer goods as a direct result of expansion in the middle class.

Transportation

Other than consumer goods, health and food & Beverage, consumers look to spend on better and more comfortable transportation, however progress in this aspect is not as one would expect. For example, in India it isn’t unusual to see a family of four ride a motorbike, even though the general expectation for them would be to get a car, which they might purchase- unless there are too many buying cars, in which case people would opt for a two-wheel vehicle in order to get around in traffic, where a car is most likely to get stuck.

Luxury goods

As the budget on expenditure increases, a growth in demand for the luxury products is being witnessed in the emerging markets. Until recent years, the world of luxury goods was only exclusive to the wealthiest of customer market like Western Europe, Japan and America. However, consumers from Asia, Latin America, Middle East and Russia are increasingly participating in the international luxury goods market, as they continue to purchase luxury goods like iconic watches, cars, jewelry, wines, fragrances and leather goods.

Global eSports Market-By Types, Competitions, Vendors, Trends, and Demographics

 

Worldwide eSports Market The age of electronic gaming is more prominent, a fine example being Pokemon Go craze. What makes games even more interesting is eSports, which is turning into a huge business. Here, athletes compete on computers on applications or platforms that are resembles of real fiend or stadium etc. it’s a virtual reality, which is catching up the gaming industry. As per market research, the market for eSports is expanding at CAGR of 36% and more by 2019. Now games such as basketball, baseball, football etc. can be played between players over the internet, living an experience similar to that on-field action.

The games are played between small teams and then teams together compete all over the world. Also, eSports community is not new, but present since early 2000s, however recently tech-development and inventive VR has changed interfaces and gaming to a much livelier engagement. In fact, the highest player count for respective segment belongs to League of Legends with more than 67,000,000 active players monthly as analyzed in the last count.

Virtual Gaming and Growths Aspects of eSports

The phenomenon is growing quickly, and set to achieve staggering numbers of active players and ROI very soon. As per estimate drawn by analysts, the eSports market is at present dominated by Americas, followed by EMEA and APAC regions. The CAGR by which America is going to dawn on the market segment is noted at 43 percent to 2019. Revenue categorization is primarily based on ticket sales, prize pool, e-sports advertising (in the bout to achieve USD 154 million by 2019), and others. To engage maximum users, gaming is involving creative touch-points.

There are different types of eSports, which are briefed below:

  1. Real Time Strategy (RTS) – Here, the games are played individually or by teams, where players collect resources they need to use in game for building armies in combating opponents. The genre name comes from that the process is all about gather, fighting, unit production with no turns or pause in between. All is done is time and together, asking for accuracy, concentration, fast reaction times, and analysis of situational awareness for succeeding ahead. One of the examples is RTS – Starcraft II, which has peak player base of over 200,000 and highest tournament price pool value of $250,000.

 

  1. Massive Online Battle Arena (MOBA) – It is one of the most popular eSports genres today. In this, team based games are played, where every player manages one ‘hero’ and its objective is trying destroying base of opponent team. Standard layout map for the game is available, where challenges come from selecting the right equipment, right team combinations and hero while executing dynamic tactics of the team on the go. An example would be DOTA 2, with current player base of 7,000,000+, and highest tournament prize pool worth $20,378,222. This area of gaming is exhibiting a rapid growth rate, and currently occupies 60 percent of market share. It is expected to cross 70 percent of total market share by 2019, and derive greater team play element and fan base..

 

  1. First Person Shooter (FPS) – The FPS gaming are again team based or played by single player where opponents are put in combat situation, and their goal is to complete particular objectives, while those pitched against are to prevent from accomplishing. The goals range from eliminating opposing team to capturing to-do activities. These games are played from first person perspective, and the field is person’s own vision, as such the player is the lead at the battlefield performing all action. A fine example is Halo 5, which has current player base of more than 360,000 and highest tournament prize pool of $2,500,000.

Competition and Vendors

eSports has a viable market today, which may unlike professional sports we view on the television, but has a unique user following already. It has scope for big surplus and advancements in the next two decades at least. Some of the key vendors of the industry are Epic Games, Valve Corporation, Activision Blizzard, Wargaming.net, Nintendo, Riot Games, Hi-Rez Studios, EA Sports, Microsoft Studios, and others. The key reports on eSports are involved seeking information about the driving global factors, growth rates, and active players, and opportunities, threats encountered by vendors, influencing trends, challenges, and a lot more.

Key Trends and Features

The feature of live streaming is the key trend supporting eSports industry and market. It is associated with play through and steps to gaming, witnessed on large scale by audience. YouTube and Twitch has come ahead to contribute about awareness of this gaming type. Tough competition is expected from new players such as DingIt, Hitbox, Azubu and others. Professional games are trending than amateurs, and eSports is steadily becoming more than a casual to serious gaming over the world.

Driving Force for the Market

A driving force for the eSports markets is the increase in number of tournaments witnessed again by a huge fan base today. The reason for popularity is more youngsters taking on to virtual gaming worldwide, where the amount in 1998 was just 7, and now the ones recorded for 2013, is more than 1500. Such spurt is because of hike in prize money offered, more tournaments played, and number or fans expanding daily. Also live content streaming makes it easier to bring audience, which has helped eSports get better corporate sponsorships, media rights, merchandise, and ticket sales as revenue drivers.

Demographics in Play

In competitive landscape more than a number of game organizers and tournament organizers are cruising ahead the craze for eSports. Market concentration is seen in South Korea and US, while the same is in nascent stage at India and China. However, new entrants are expected to come from developing nations soon. Vendors are trying to expand their reach to such key regions, and establish free-ports to attract more users and fan to the games. Events are organized to arrange fan followers interacting for real, and awards are given to the ones leading the gaming zone of eSports. A lot such shows and strategies come in gaming, which has popularized the online realm.

Top 4 Trends Cautiously Driving the Luxury Consumer Market

Luxury Consumer MarketLuxury brands are highly popular for their higher quality in comparison with the other brands, indigenous or international. But this quality comes with a cost. Luxury goods are also priced much higher than their peers. However, there continues to be a neck-to-neck competition in the field and demands are burgeoning. The market is, hence, quite difficult to understand owning to its complex business models.

The love for luxury across the world, especially in the United States has boomed past a decade, with luxury brands minting on the way consumer demand frolic now. With the years slipping by, affluent consumers have developed few trends, which do keep changing. As per Market Research, in 2013 in the U.S there were 11.53 million millionaires and American luxury market was the largest in the world. However, just being rich does not mean they would spend mindlessly.

Over years people have taken up habits that they feel more connected with and it is not about wealth only. Marketers are now positioning their brands in a way, which clicks with customers’ interest. It is about ‘doing it my way’- that of the customers than having ‘their own way’ as a company or brand. Here are four top highlights for the luxury market.

  1. Selective Purchases by Affluent

With recession hitting hard, the economy of many nations and the U.S has coped up great since then. However, those having expenditure capacity have become wiser and do not spend without sparing a thought. They may prefer a less premium brand, if it offers them what they need. Thus, for a brand, popularity and name is not going to be enough. The brand has to continually perform to attract consumers and keep them loyal. The affluent customers are becoming more pragmatic and careful about which and where they purchase the luxuries.

The affluent folks express their expectations and values in their consuming lifestyle. And brands or marketers are developing new methodologies to support their shopping experiences that can disrupt the traditional business for luxury marketing, especially the new generation who are more mature given their careers at rise in affluence. The spenders now were certain hit by financial crisis in 2008, which made them adapt to a different level of perception for luxury.

The younger affluents may still invest more than the ones in 45-70 years age ratio. However, the older rich individuals form a majority of the group, with budding entrepreneurs and others too making a mark. Concentration is to increase the scope of return on investments so that the future generation is well guarded. The consumer cycle is every shifting, but expenditure may be directed at novel roads as brands are equipping themselves better for service.

  1. Preference for Luxury Experiences than Products

Young affluent consumers less than 45 years old are into buying more things. Purchases involve appliances, vehicles, home goods, and furniture. They are attracted to lifestyle choices, and consumer experiences that are fantabulous. Thus, many are drawn towards travel and tourism along with artistic grace. For example, the historic ruins and things that we have improved quality of alluring customers out of curiosity. Expenditure will be to view these stuff in real that viewing on pictures or videos.

This had energized the luxury demand to become more practical and giving. Even if they purchase a commodity, their features are well understood before taking a decision. As numerous options are present today, customers can fairly compare and then take an informed consent, be it on the left or right wing. According to Market Research Report, those who have reached 35 years of age depend more on personal income, while people above this age ratio may ‘delay’ few experiences given rising costs and responsibilities.

  1. Brand Indulgencies that Help Save and Grow

Now luxury brands need to breed an aesthetic quality with emotional connect that can keep the affluent customers inspired to follow. Companies are bolstering the marketing techniques that view people are human figures more than just people who should buy something. Thus the advertisements are not direct and blunt, but underlie a certain sensible element. Also, the consumers are ready to pay premium prices if they find an indulgence worthy enough to benefit them now and in future.

We will see a healthy progress in financial products, as most of them are attaching several benefits to their code so that customers can enjoy the investment when they will be mature. Similarly for healthcare products, the focus is on long-term health benefits than short-term, keeping in mind that the consumers prefer something that is nurturing and assisting in their lifetime and not just at the moment. If there is a greater monetary or aesthetical benefit along the product/service, it is easier to sell it than the generic ones, with no motivation streak involved.

  1. Style Statement than Status Symbols

The expression of people is captured by brands that bear a style statement. Anything unique and out of ordinary quickly assumes the status of a ‘renowned’ something. This is why start-ups have a bright future today. People remain modest and develop their status symbols not around the old or relevant brands, but the ones that can transpire excitement and newness. Modern products and heritage flourish equal when they satisfy these criteria, the price is just an aspect.

Affluent consumer demands more of quality, and they are happy to settle for a less quantity if the product or service on the whole had been satisfying. The intelligence of consumers is now tracking on the lines of smart-shopper. If the brand does not have to give the right things, customers will find another choice and are ready to shift gears within a moment. Thus marketers and companies need to be equally careful while placing their bets. The move and trend of these sorts is well seen in the way campaigns are run these days online or offline.

 

Tobacco Insights 2015: Production and Sales Report Over the Years

 

The sales for cigarillos and cigars tax stamps have declined in the initial half of 2015 as compared to 2014. This has led to stoppage to eco-cigarillos tax advantage. Moreover in December 2014, the cigarettes production in Canada fell down by 13.3% to 1,200.5 million units to last year; the figure was lower by 27.9% as against November 2014. Similarly, the “Tobacco insights 2015 report conveys that for Canada, in July 2015, the production of same saw a low by only 0.7%, and BAT will close the Liggest-Ducat cigarettes factory, Moscow based in 2016.

In France, the cigarettes volume for 2014 dumped by 5.3%, but was better in downward slope to 2013 figures of 7.6% fall the previous year. However, sales of pipe tobacco, cigarillos, and cigars have increased sales in the forecast period for Germany, while the same for France fell by 4.1%, and that for fine-cut tobacco plunged at 3%. In Germany, as per market research, the cigarette sales in 2014 were about 795 billion units. Here are some other vital findings from the report.

• The cigarette industry in Germany has a threat to the export capacity due to new law drafted to apply the new EU Tobacco Directive. The law contains clause than prohibits export of non-German products to the regional market.

• Global tobacco product industry in forecast duration is to touch 2.1% increase per annum, while average annual growth in 2008-2014 was 6.9%. According to consumer goods data, 71.0% demand in tobacco around the world roots from cigars, cigarettes, cheroots (6.9%), and cigarillos.

• Tobacco product markets are strongest in Germany, Italy, China, Unites States, and Japan. Strongest annual growth is for Pakistan (8.9%), Jordan (9.6%), India (5.8%), Poland (8.5%), and Bolivia (7.7%), as analyzed by business services experts.

Product Segment Evaluated
The product segments noted in the report are:

• Cigars, cheroots, and cigarillos.
• Cigarettes.
• Smoking tobacco.
• Homogenized or reconstituted tobacco.
• Tobacco substitutes.
• Other tobacco products.

Those who refer the report will receive insight on market size, conditions, demand/supply ratio, demographic figures, industry analysis, consumption/export data, laws/regulation shaping tobacco business, movement of sales graph over the years, especially in 2015, to forecast period.

Government Damage Claim Against Nestle India Can Roll Over 640 Crore

The Government of India has found the key to make Nestle India Limited pay for distributing defective Maggi noodles to citizens. The Consumer Affairs Ministry filed a lawsuit against the firm in the NCDRC consumer forum asking for Rs. 355.50 crore as disciplinary damages and basic damage cost of Rs. 284.45 crore, totaling to Rs. 639.95 crore. The organization also has to shell out an additional 18% interest rate on the payment per annum, until the gross pay is completed.

The amount generated from the firm will be registered for consumer welfare fund. In history, Nestlé’s industry profile had never suffered because of Maggi product in India unlike now. The noodle’s sale has slopped down in the nation because of its disappearance from retail shelves.

How Much Does Nestle India have to Pay Out?

The Government has claimed this amount the basis of Nestle India Limited 2014 revenue of Rs. 9, 485.32 crore, and Maggi’s share in it for 305 (Rs. 2,845.59 crore) looking at its consumer packaged goods market performance. The Consumer Affairs Ministry utilized almost a 30 year old Consumer Protection Act. The reimbursement demand is step towards warning other foreign entrants against ill practices.

In his statement, he said that the department on the behalf of Maggi consumers has launched a class action suit against Nestle. The ministry also asked Nestle to correct their Maggi advertisements by removing the message ‘No added MSG’ from labels and packets of Maggi noodles variants. The industry profile of Nestle has been adversely affected due to its notorious status on this product.

Consumer Affairs Ministry Justifies its Claim

This move has been against Nestlé’s Maggi Oats sale devoid of product approval, unfair trade practices and sale of defective items to public. The complaint was to keep interest of consumers and victims to hazardous, defective and misbranded product. This has led to a significant lesson to the Consumer Packaged Goods Market, and other noodle brands are hasting up quality check of their products.

The claim is bound on the grounds of callousness and apathy displayed by the organization. Though the Consumer Protection Act provisions a claim of minimum 5% of a company’s gross sales as damages, the department has gone ahead to claim 10% from Nestle India Limited. This decision has gained laurels from citizens, while many think the claim amount may not be actually used in favor of consumers.

A lead way in Facial Care Market

With moreover understanding on the usage, there is improving understanding on the cosmetic market and facial care market across the industry. It is a known understanding that one should never ever ask woman her age as that might ricochet as a rude approach for many of the people. There is level of market estimation for a huge market industry that has grown and finding timely including of the cosmetic kind packaging industry. The drivers of the market involve expected rate of trends, market level segmentation and the geographic location. Facial Care Market in the UAE, Latin America, Asia-Pacific, etc is seeing and experiencing one of the trending growths along with packaging of the drivers in the facial care market industry. The technological advancements and innovations in the product are causing on demand rise in the types of cosmetic products. This is amongst the latest trend as it was seen during the previous period which experienced decline in the global kind of cosmetic packaging industry post the period of recession but now is finding steady improvement.

There can be application of the packaging market that can involve timely segmentation and according to the type of material used, packaging session, application and the categorization of the products.

In the packaging industry, plastic is presently in good demand and for the preferred market, there various sectors that promote timely usage of the materials and application.  Skin and facial care products, nail care and hair care market involves making timely usage of the plastic market in the industry and is in major dominated by the skin and face care sector.