Blockchain development ensures the safety of Data

blockchainBlockchain Development Security has taken up a crucial place in the modification of security measures. As a result, more and more companies are adapting to the broader security technology measures.

The blockchain based security has been a remarkable thing in recent times, which most of the blockchain development companies have paid to witness most. The information gathered on blockchain is continually stored separate, within every network which it gets connected to.

For instance, if anyone wants to alter any part of the code, say for example a hacker, one single change cannot trigger mass changes. The system must be individually enhanced. Further, most exchanges and data are coded and encrypted. All of these make the use of blockchain a safer option in protecting mass data, as it does not store more data at a single point of source.

Below processes help in making Blockchain a remarkable aspect for security purpose.


Blockchain helps in the creation of many series of computer network chains, which is a loop is a peer to peer network domains, which is difficult in influencing or even exploiting. This is a massive ledger of encrypted information, which is further made available to many parties who wish to get involved.


In response to peer connectivity, most of the information of blockchain has been readily verified. This means that once the transaction begins to take place, the digital ledger confirms many details within minutes and ensures the data is available for viewing in connected networks. The data is in sense made public in the fact that it has been embedded within the network domain.

 Encryption Process

The data is encrypted makes block chain security more enhanced. The network participants who are involved have specific keys which play the unique role of the digital signature. Further, the alteration can render the signature invalid and it also sends the notification to the party involved. Thus, alerts are issues at earliest before a major threat is made.

Peers and Networks:

Every network participant on overall gains voluntary membership with no adequate pressure to joining. This is incentivized in terms of chance to win bitcoins. Therefore, in simple terms, every network is a manager in the blockchain ledger. Further, they help in verifying the data and receive a digital copy of block chain. This is made as soon one joins the program


Google pay- a new product portfolio in secured payments!

Google is always on news due to a variety of reasons. After all the company, is the most reliable option in the day to day chores of people. Currently, the feature of Google Pay is on the news as it will replace the likes of Android and Google wallet traits. The characteristic although remains same of all still will have a brand name of Google pay as the leading tab. This predominantly wills ave a lot of time.

Google is working on the forefront for over a decade now. The original aim, which still remains the same is always to make things simple and realistic for the users. With the current introduction of Google Pay, one can expect the next aura of payment methods in a world of cashless operations.

The extravagant method is an add-on with the Android pay, making an altogether additional method to settle with Google.

The current add on to the list of countries adopting the method is Chile. Google pay is partnering with numerous banks and credit cards across several domains to bring mobile payment access to many people. Chile, while gaining dominance on mobile transactions is the latest country in the list.

The South American company is the foremost one to join other additions like the United Arab Emirates, Denmark, Sweden and Finland. With the official support page, Chile is aiming to bring a total value of 27 countries who are using Google Pay support method globally.

With the launch, Google pay is disclosing the availability of its features on Aibnd, Dice, Hungry House and even Instacart. Additionally, some unnamed websites and apps are also in the list of the wings. Google is aiming to encourage people of a different genre to start using the processing app, with rewards offered with every transaction one makes.

Google pay is simple to use and allows users to make and receive the UPI payments with huge rewards to incur. The digital mode of payment directly receives and the user gets the money into the account in no time. Some simplest features are getting its path with Google aiming to make it a click, for every single era of a population. It can let the user even pay contactless payment to any grocery shop and subsequently use the phone number to use for the receiver.

Partner Techs-Big Data and Artificial Intelligence!

Artificial Intelligence is taking over a large chunk of technological advancement. Currently, the perfect match it preaches is that of Big Data. The reason being that Artificial Intelligence is taking large processing of complex data, much better than the traditional human processing way. Market Research is pointing a number of ways where the match will perfectly suit future technological domains.

The banking sector, for example, is using the foremost of AI and Big Data. Consequently, applications of bank systems are streaming lot of concurrent data region within a fraction of second. Furthermore, if any anonymous activity prevails the manpower involvement won’t gather much security protocols. The reason being, people cannot possibly process and analyze a large volume of data in seconds, like an A.I do. Activities like fraud and theft require much more attention and involvement than mere human decision-making capabilities. With hundreds of humans performing a task, the outcome still goes less than a single A.I.

A. I surely put forwards assignments in a much easier way than a human can. Market research ideas even put forward the predictions of new data reasoning in several domains such as healthcare and technology. Ordinarily, AI systems get smarter and driving data is easy as compared to stringent anomalies over the time frame.

Below are some technologies put forward by Market Research where AI is getting ahead with the Big Data power.

Anomaly Detection process:
This is a different process which has a name as outlier detection. The process consists of identifying items and events of certain observations which are hard to analyse and do not confirm a single and dominant pattern. Preferably, the anomaly detection process can detect many bank fraud cases. Other domains include fault detection process, system health monitoring process, network sensors and ecosystem abnormalities.

Graph Theory
The graph theory is a term used to define the study of mathematical structures. It subsequently put forwards the models which have pairwise relations between objects. The graph present in the context consists of vertices, nodes and points connected by edges, arcs and lines. This overall thing is at times too complex and requires steady hands other than a human’s. Consequently, with the advent of a graph theory, the insights into the relationships between data can be easier to obtain. One such example includes a bottleneck in the network which can cause a variety of problems and a root cause to the particular bottleneck can be put forward by an A.I.

This is one of a kind of complex process where the pair of AI and Big data is useful. The process of extrapolation is done for an estimation beyond the value of an original observation range. The value is on a base with relationship beyond other variables. Situations like determining a trend is done, where executives of an organisation put forward views of the sustainability of that aim. This process can be largely put forward by Extrapolation. Linear trends make it a simple one and a simple line of the chart will make it tangible. The algorithms consist of polynomial, conic and curve equations.

Market Research is ruling several other processes which are holding the pair of Big Data and A.I on a prevailing scale.

Robots advancing into the future!

RobotsScience is constantly changing, with smart and profound adaptations of machines. Consequently, robots came a long way from creating tasks for providing adequate support in reducing Human Intervention. Below are some of the most widely forecast areas of Robots ruling in the future.

Health Care System:

Robots always play an interesting role in assisting human activities. The medical and health care system is not far behind. Right from complicated surgeries to rehabilitation therapies, robots are aiming the way for a future hospital automation process.

Market research reports claim surgical reports are in the demand for the highest share of future bidding. Consequently, robots will help surgeons perform with accuracy, incisions and reducing risks to several patients. Furthermore, future surgical operations include cardiology and Nephritic surgeries.

Agricultural Aspects:

Farmers in developing nations are already using farming robots. The future generation is ensuring agricultural robots with an increasing level of artificial intelligence on the loop. Ordinarily, the plan is to incorporate increasing levels of artificial intelligence, big data and low-cost sensors to deliver a new model of Precision Agriculture and technology advancements in the consequent field.

Additionally, the robots will provide greater efficiency, plant products, fertilize fields and transport the products. The robots will even improve learning capabilities with deep learning and near to full autonomy processes.


The auto industry is also aiming to shoot up with the development of driverless cars. The cars which get mostly powered with Artificial Intelligence techniques are even bound to get a hand on the wheel with future robots. Furthermore, these robots are even transforming vehicles, as Market Research reports suggest.

Real-time data accuracy and anti-accident measures are the recognizable traits that these cars are giving.

Defence systems:

The military world needs robotic intervention more than any other field. The sole reason for this being a major loss of lives in the aid of wars. The abilities of Military robots on the ground is to fight with larger and wider range of tasks, with snipers and target acquisition on the forefront. The future puts a lot of emphasis n terrain operations, ladder climb and disaster situations.

 House and Garden:

Household cleaning robots are in an increasing spree from a decade now. Vacuum cleaners and even garden cutters are a form of robots putting subsequent effort on a reduction of human interventions. Additionally, the market is growing with toys and education robots that teach a lot to children. Personal assistants and family companions are rising even. The future will have various robotic startups, with machine learning and artificial intelligence making an advancement in the activities.


Big Data shines in Healthcare domain

In the recent genre, Big data is generating a lot of hype in the changing technological domain. Consequently, it is becoming a hot and trending topic of discussion. On the health care front, it continues to incorporate ideas and challenges the healthcare professions. Nevertheless, the opportunities are humongous and there is an improving patient reliability status with the advent of several cost-effective procedures.

Big data is continuously growing to provide the healthcare technology sector with volume, velocity, and variety. Additionally, it is leveraging itself to a wide range of healthcare operations.

Error in Medicine: When there are human errors account into medicine, it largely decreases the reputation and stability of many healthcare organizations. Occasional errors are quite common and that results in an occupational hazard to many people, including patients. Ending up with wrong medication is often a problem with patients who cannot undo the damage caused. This can lead to fatalities like death at times. Big data is planning to put forward its effective platform consisting of research and technology in these areas, thus enhancing the overall process.

Hospital Bills and Expenditures: Huge amount of money is lost while tackling diseases that require the implementation of technology. Even time that we lose during a waiting period is of utmost importance. Hospitals and healthcare institutions can reduce this by executing Big Data’s process of analysis. The term that is popular is the use of predictive analytics. Certain firms even provide online consultations in mobile as well as web portals, providing information about the cost and time one spends at a hospital. This can, in turn, prepare patients beforehand and reduce their precious time in getting adequate attention.

Patient outcomes and Expectations: The particular expectation of any customer on a daily basis is the number of hours he/she is sleeping, taking medicine and other processes in consideration. While a physician can track them largely, but at the same time, there are considerable human errors that make the patient restless. Big data can help in providing wearable track devices which can monitor asthma, blood pressure and even help patients stay independent, thus reducing the unnecessary doctor and pharmacy costs.

High-Risk patients: There are certain patients who need utmost care immediately. Human intervention often fails in identifying the patients and can make the overall situation worse. These patients often use the emergency department often and hence can create a chaos on the hospital staffs and patients. Big data can put predictive analytics and able to reduce the number of Emergency visits to hospitals. Subsequently, it will identify high-risk patients and offer them the centric need and customization they require immediately.

Market research in technology and healthcare are promoting Big Data for a variety of reasons. The coming decade will address if the reasons are worth a catch or not.

MHealth market producing unconvincing apps?

mobile healthConsidering the recent health levels on the rise, Apple watch has as a more inclining theory for measuring the criteria of healthy living. MHealth Market is considering the advent of this technology to be convincing in the future domain of Apple. What stands tall is the consistency and acceptance of such a feature.

The subsequent heart rate monitor is put to the new Apple Watch. It is largely given a green signal by the Food and Drug Administration. Mobile Healthcare Market is even purposing the app to be quite reliable.

Consequently, FDA is busy in maintaining regulatory actions on several health apps which are targeting consumers. It is seeking to further accelerate wellness adoption by taking these devices into consideration. Technology Market Reports are surely setting more research content with the advent of this theory.

The number of mobile health apps is rising every year. It accounts for a record of around 35000 only in the year 2017. Information Technology Market and Market Research Reports claim this number to be apt. This is a leading situation for most of the digital apps providing fitness science. Conversely, health consumers and the public cant rely largely on the researchers, who are continuously giving their inputs, states Market Research Reports.

MHealth Market is focusing on the medical literature of direct consumer relationships. Furthermore, there are studies which found a related bias theory which is actually technological and less consumer friendly. Mobile Healthcare Market even points out the lack of studies with actual consumers at glance. The impact on health, be it good or bad, at times worse is never on these books. The effect on the MHealth Market is fairly low, however, on the long run, it may pose a difficulty in sustenance.

The debate on using Apple Watch data to measure heart health still continues to manipulate. On one hand, FDA’s support alone doesn’t remove the risk of consumers. Mobile Healthcare Market is constantly trying to jump to the wrong conclusion. The information which is being on the news has to be wide and settle down well in medical mainstreams. As such public requires the invention of apps which is both user-friendly and market-friendly and is not giving a bias inclination. Nevertheless, Technology Market Reports rely on only the technological aspect, and less on consumer preference.



Changing hemisphere of Defence, Artificial Intelligence leads!

In the modern world, there is a lot of changes in the realm. One such is the use of Artificial Intelligence in the current hemisphere. It is increasingly made popular with several modern warfare’s. Consequently, with several conventional systems on the rise, military operation processes are using the AI and hence capable of handling data more efficiently. Technology market trends are expecting a huge growth of the sector in the coming arcade.

The benefits of AI are humongous. It predominantly improves the self-control, regulation, actuation, and stability of several combat systems which is a result of computing and decision-making capabilities. Furthermore, the benefit of AI is not limited and is expanding, so defense industry analysis is quoting areas where it is showing tremendous advancement. Below are some examples.

Cybersecurity Process: The system which Military and defense personnel use are always on the verge of many cyber-attacks. It leads to information on the risk of contamination and risk. Conversely, with AI process acting on protecting networks, the computers and programs are safe from any kind of risk or unauthorized access. Additionally, cameras can record any cyber-attacks and threats and develop countermeasures in tackling. These cameras are subsequently made using Artificial Intelligence systems.

Recognition of Targets: Accuracy of target comes to a great deal when Military systems are in pace. Artificial Intelligence allows the accuracy of target recognition in the various complex as well as difficult to combat environments. Consequently, the defense forces gain a depth understanding of potential operation areas and increase a chance to analyze news feed, documents, and other forms of information. Technology market trends further state that the ability of AI in these systems will modify several future potholes in the coming decade.

Monitoring Threat and creating Awareness: Artificial Intelligence hold the key in threat monitoring and situational awareness. Surveillance and ISR operations are variably changing with AI systems. Consequently, they are acquiring and processing information to support a wide range of military activities. There are several ISR missions that currently operates with a predefined route. As such, using these parameters with AI will help in a threat monitoring process, which will dominantly enhance situation awareness.

Warfare Platforms: The most useful domain is definitely Warfare. Consequently, several defense forces from countries are enabling AI systems in platforms to reduce human input and help in battling combat situations. The areas include land, naval, airborne and space platforms to name. Furthermore, defense industry analysis points out that AI is to empower autonomous and high-speed weapons in the next 5 years. This will carry out collaborative attacks in near future ensuring the safety of defense personnel.


Entering the world of insights

While most business entrants are already conducting market research to usher their brainchild in the market, many of them do not realize that they are conducting ‘research’ for the business.

Market research

The terminology appears to be fancy to the layman. In the business world, any decision made on the basis of ‘market research’ has more value than the one without a research background. So what’s the ‘market research’ fuss all about? It is around you, but are you aware of it?
For a local restaurant, discovering the fact that customers get more attracted to a particular dish ordered by other customers can also be insightful. That’s how a hotelier in New York started taking his best dishes on a ‘table tour’ and made money. He only urged his servers to walk around the hotel with their best dish in the hands. This attracted many customers and the dishes became famous.

The insight here may be on a small level, however, it turned out to be crucial for the business. Speaking of the business world, market research occurs on a huge level for market giants. Having learned the vast target audience, data required to study customers is equally enormous.

Market research is surely not a rocket science, however, it becomes intricate with the larger network involved in the industries.

Understanding the concept of market research in the business world:

Market research is a tool that holds power to influence your business operations influence the market picture. Seldom known as industrial research, it is an important component of business strategies which is put forward in an organized effort to gather information about target markets or customers.

Insights: ‘More’ to the data and statistics available

Data, statistics, analytics are different parts of the market research. There’s often a misconception amongst people that data, analytics, and insights are interchangeable words.

The information obtained from potential customers which may cater to areas such as demographic info, behavior, and activity is referred to as data. All this information offers details of what, when or who factors. Speaking of analytics, it comes in the picture while finding out the ‘why’ behind data collected.

Analytics play a crucial role in determining the market insights which enlighten you about evident facts that may be unobserved before. Such insights hit the nail on the head and are then further employed to market the product.

Types of market research reports

Collecting data from a large number of the target audience and analyzing them to dig out insights is not always practicable for business undertakings. In such cases, market research projects are often taken up by companies who offer them market research reports.

  • Market information
  • Market segmentation
  • Market trends
  • SWOT analysis

The aforementioned are the four important types of market research which can be subcategorized into segments for further simplification.

  • Market Overview
  • SWOT Analysis of competitors
  • Project Profiles
  • Company profile
  • Financial overview of markets
  • Deals and acquisitions in the industry
  • Global analysis of the market
  • Emerging Key market trends and opportunities
  • Value chain analysis
  • Market Forecasts

Market research is an investment. Understanding the need of the hour, you make a right kind of investment to optimize the utility of the research report.

Are you ahead of the trends? Market research is!  

Be it healthcare or manufacturing, AI and augmented reality is getting into every sector of the industry verticals. There remain a whole gamut of opportunities which are unexplored in the tech world by many companies. Market research helps companies to survive such constantly changing tech environment.

According to a technology market research report, some of the incredibly amazing applications for augmented reality are outperforming the conventional healthcare environment. An application in healthcare allows medical students to train in Augmented reality environs which essentially connects them to medical professionals and help them to interact with patients.

Another AR application in the business world which became popular enough to win awards for its creative use. Using more than 2,000 beacons in the company’s two terminals, the app enables passengers to use the AR maps on their phone devices. This helped them to navigate through the airport.

Market Research often breaks new ground to the standard business services. Technology is moving forward with leaps and bounds, it’s the insights which boost technology to keep it ahead and leverage the advancements in the insanely delightful ways.

While mentioning how marketing insights are used by market players, Pepsico is one of the names which one cannot miss. After learning the market analytics which divulged the rising health awareness reforms in the market and its impact on the changing beverage demand pattern. This led to the introduction of diet Pepsi, a new product by the company which turned out a big hit in a country like the US.

There have been a couple of incidents where companies have used market research to deal with crises and manage situations. Understanding that your customers believe in transparency and genuinely in operations while the rising importance of social media consumer engagement led to a marketing campaign early this year. KFC in the UK ran out of chicken which became a huge crisis for the company making a chaotic situation in the market. Many of their customers had begun shifting to the close business rivalry Burger King, however, KFC managed to cover it up with an outstanding social media campaign of public apology. The company played with its abbreviation and changed it to FCK and apologized for the mess occurred. This made a big hit in the market helping the company to bounce back.

In a nutshell:

Market research is the foundation of any wise business strategy that you make in order to get ahead in the market.  Market research becomes the medium to pinpoint crucial information and analyze the market need, market size to thrive in the competitive business environment.

Market Research: An  Industry

Today, Market Research itself has become an industry with a number of people creating and publishing market research reports. Industries today becoming data-driven with their business operations. This has increased the importance of market research reports while changing the perspective of the market research industry and how firms look at the market.

4 ways market research has transformed in 2018

Market Research ReportsThe technological innovations and digital environment has revamped the industry of market research. Today’s market research reports are shaped by advanced data formation tools and speedy techniques to hold analytical and critical information with precision. Marketers view research reports from a very broader perspective and a completely different approach than the traditional research held.

AI transforming the engagement:

With tech giants like Google and Amazon incorporating artificial intelligence into maximizing the consumer engagement, AI will soon transform the way market research is conducted. The industry will receive a greater impact with the big leap.

This will also encompass making of questionnaire and field management. The enhanced computing power and big data analytics may also be changed with the introduction of artificial intelligence in the study of the market. The role of data scientists will become wider and crucial in the industry.

Emphasis on soft skills:

As conventional market research reports were limited to data and statistics, in the technology-powered world, more emphasis will be given to the soft skills and how the report is analyzed by the researcher. Every business anticipates to have a dynamic impact on the consumer and hence the they will expect the research conducted to offer insightful information which can help them lead the market.

Impact of Political instability:

The US election and Brexit events have already shown enough influence on the market. The political instability factors play a critical role in the nurturing of market conditions. Researchers’ predictions may be affected by these unpredictable changes in the market. Especially the international market can possibly witness a trade war and other disorderly market situations.

Faster research with integrated automation:

Along with AI, another contributor to the market research transformation would be automation. This will enable a smooth research process which will have better technologies to improve the quality of the market research reports.

With a gamut of information being collected through technology market research reports the future of market study has begun experiencing already. It will interesting see how the demand for market research industry will open new opportunities for the researchers.


A touch of AI can change marketing altogether

artificial intelligence

It is not the harvest you reap but the seeds you plant. To be a successful brand, it is important that you ace making your first impression. And that comes from marketing your product well. Your pitch must send out a voice that the service or product you sell is completely worth the buyer’s money.

It is important to note that today’s target customers are not a mass. You must have a very specific target audience. And then, it is important to deliver the right message, to the right person, at the right time. It is easy to tell that modern-day marketing requirements cannot be met with traditional methods. This is where technology comes into the picture.

Technology and marketing

Technology has been looked at as an aid to healthcare systems, as a contributor to better information security on the virtual network, but what about marketing?

Any marketing industry analysis would voice out the immensely important contribution of technology in fulfilling the needs of all the marketing channels available. This has been rendered possible by the manifestations of smart technologies and self-learning algorithms of a specific technology called Artificial intelligence (AI)

AI is seen as one of the best possible products of the actual human brain. This branch of technology is being employed in almost every sector of the global market and is penetrating deeper each day. It has been in the market for years now, but with more traction being gained by it marketers are becoming increasingly dependent on it. For everything from extracting insights to developing new strategies, AI is a capable aid.

Perks of using AI as a marketing tool

  • Insight-driven decision making
    AI will assist you in scraping the internet for the possible leads and their contact information from their past buying behavior. It can also collect feedback from buyers to give you real-time data. AI can also send and customize outreach emails for customers giving the business a personalized approach. Insights derived from buying patterns after this can help you make much more reliable decisions.

    Customers can also be interacted with through AI. Chatbots are becoming increasingly common on online websites. A customer’s concern or feedback can be attended without delay providing real-time insights along with allowing to maintain customer relations.

  • Optimizing ad timings
    The amount of time for which a marketing ad runs can be optimized based on the price of clicks or lead conversions. Even this can be calibrated in real time. This technique is comparable to primary market research in which feedback is collected through surveys. But what a customer feels about a product or service can be learned at that very instant.
  • Image recognition
    Primary assistance for optimizing ad campaigns can be done through relevance checks through AI’s image-recognition capabilities. However, this application is limited by a number of constraints.

It is important to note that, in the current day, tasks with a clear set of inputs, are the only ones that can be optimized. There continue to be roles that cannot be effectively played by AI. Contextual knowledge says that there will be advancements in the coming years that will allow AI to manipulate much more complex sets of data.