SWOT Analysis: A detailed view

Over the generation, research methods have been strategically modified to fit consumers on a large scale. With ongoing competition from various sectors, it is remarkable how the market research reports have been going around. One such analytic approach is the method of SWOT Analysis. It has a definitive purpose of serving insides of any sectors key threats and weakness along with several other constituents.


As explained SWOT analysis is a strategic planning method used by several organizations or individuals to perform better while identifying several strengths, weakness, opportunities and upcoming threats. It is a fundamental assessment that grasps the tendencies that an organization or individual needs to adapt to have a clear conclusion of future aspects and threats.


Depending on specific business sectors, several categories are listed that holds on to the process of interpreting a SWOT analysis report.

  • Strengths: This aspect provides the characteristics that a business can modulate to behave extensively in the competition. Certain strategies are included in the market that makes it uniformly more powerful than its matches which are disclosed in this aspect.
  • Opportunities: These include the aspects which the business or company can exploit itself to gain maximum advantage over others. Counting on various opportunities in the marketplace provides a grasp as to what key factors can be utilized to enhance the upshots of these opportunities.
  • Weaknesses: These accounts for the characteristic that posses the business or the individual’s project a disadvantage ground over its counterparts. Having a sound knowledge of these would make the weaknesses tackled and grow over time and become opportunities.
  • Threats: The specific elements of the environment that can pose a threat to the business or individual’s project are termed as threats. SWOT analysis help in monitoring the environmental businesses that can have a negative impact on the overall growth of the company or project.


SWOT analysis guides tremendously leading the new path for business, by modulating the strategy meetings. It’s beneficial to have everyone involved to gather and have an open discussion on the core value and strength of the organization. Consequently, the path is then accomplished by defining the opportunities and threats with tremendous ideas that can be developed later on. SWOT analysis even paves a path before a specific session is changed, informing the company about various factors that it is unaware of as well as difficult to capture in long term.

A specific organization can use the SWOT for its overall business growth and strategy sessions. Using this method can see above the strategies developed by SWOT and filter down the segments that can be used in building future aspects before committing on to it. Furthermore, it can be used to perform growth over the marketing and sales component. As an achievable method, a company can look into reverse methodology accounting over segment specific SWOT analysis that often feeds into a specific gesticulation.


While getting on to a SWOT analysis, a suitable way goes to have the clean chart to start off with. Having a hold on the four quadrants and outlining the content is the next step. Consequently, at the same time, it is advisable not to let the entire group lead without preferences.

The business which are extremely segmented, leads appear in separate areas and the chances of having more specialized knowledge along with strengths and weaknesses are more. In rare cases, a more detailed segment analysis is required to fit in gaps of a relatively higher segment. Nevertheless, just a single SWOT can capture all the basic requirement of a company and can help it overcome barriers in the initial stage.

The first step requires to encapsulate every single thing from the groups and companies involved. Consequently, when the pace takes off, the next process involves eliminating the duplicate entries to ensure that each and every listing is perfect and according to the required market segment.

Lastly, it is required to lead the group through reasoning, do it without any pre-entry of combined concepts. The building of this group would help in adding and removing insertions within the SWOT chart, distilling to a mutually agreed process.

SWOT analysis is a strategic planning developed to help the growth of organizations and individual entrepreneurs. Additionally, it also helps in building up team management and contingencies plan that can give a boost to the future development of the company



Entering the world of insights

While most business entrants are already conducting market research to usher their brainchild in the market, many of them do not realize that they are conducting ‘research’ for the business.

Market research

The terminology appears to be fancy to the layman. In the business world, any decision made on the basis of ‘market research’ has more value than the one without a research background. So what’s the ‘market research’ fuss all about? It is around you, but are you aware of it?
For a local restaurant, discovering the fact that customers get more attracted to a particular dish ordered by other customers can also be insightful. That’s how a hotelier in New York started taking his best dishes on a ‘table tour’ and made money. He only urged his servers to walk around the hotel with their best dish in the hands. This attracted many customers and the dishes became famous.

The insight here may be on a small level, however, it turned out to be crucial for the business. Speaking of the business world, market research occurs on a huge level for market giants. Having learned the vast target audience, data required to study customers is equally enormous.

Market research is surely not a rocket science, however, it becomes intricate with the larger network involved in the industries.

Understanding the concept of market research in the business world:

Market research is a tool that holds power to influence your business operations influence the market picture. Seldom known as industrial research, it is an important component of business strategies which is put forward in an organized effort to gather information about target markets or customers.

Insights: ‘More’ to the data and statistics available

Data, statistics, analytics are different parts of the market research. There’s often a misconception amongst people that data, analytics, and insights are interchangeable words.

The information obtained from potential customers which may cater to areas such as demographic info, behavior, and activity is referred to as data. All this information offers details of what, when or who factors. Speaking of analytics, it comes in the picture while finding out the ‘why’ behind data collected.

Analytics play a crucial role in determining the market insights which enlighten you about evident facts that may be unobserved before. Such insights hit the nail on the head and are then further employed to market the product.

Types of market research reports

Collecting data from a large number of the target audience and analyzing them to dig out insights is not always practicable for business undertakings. In such cases, market research projects are often taken up by companies who offer them market research reports.

  • Market information
  • Market segmentation
  • Market trends
  • SWOT analysis

The aforementioned are the four important types of market research which can be subcategorized into segments for further simplification.

  • Market Overview
  • SWOT Analysis of competitors
  • Project Profiles
  • Company profile
  • Financial overview of markets
  • Deals and acquisitions in the industry
  • Global analysis of the market
  • Emerging Key market trends and opportunities
  • Value chain analysis
  • Market Forecasts

Market research is an investment. Understanding the need of the hour, you make a right kind of investment to optimize the utility of the research report.

Are you ahead of the trends? Market research is!  

Be it healthcare or manufacturing, AI and augmented reality is getting into every sector of the industry verticals. There remain a whole gamut of opportunities which are unexplored in the tech world by many companies. Market research helps companies to survive such constantly changing tech environment.

According to a technology market research report, some of the incredibly amazing applications for augmented reality are outperforming the conventional healthcare environment. An application in healthcare allows medical students to train in Augmented reality environs which essentially connects them to medical professionals and help them to interact with patients.

Another AR application in the business world which became popular enough to win awards for its creative use. Using more than 2,000 beacons in the company’s two terminals, the app enables passengers to use the AR maps on their phone devices. This helped them to navigate through the airport.

Market Research often breaks new ground to the standard business services. Technology is moving forward with leaps and bounds, it’s the insights which boost technology to keep it ahead and leverage the advancements in the insanely delightful ways.

While mentioning how marketing insights are used by market players, Pepsico is one of the names which one cannot miss. After learning the market analytics which divulged the rising health awareness reforms in the market and its impact on the changing beverage demand pattern. This led to the introduction of diet Pepsi, a new product by the company which turned out a big hit in a country like the US.

There have been a couple of incidents where companies have used market research to deal with crises and manage situations. Understanding that your customers believe in transparency and genuinely in operations while the rising importance of social media consumer engagement led to a marketing campaign early this year. KFC in the UK ran out of chicken which became a huge crisis for the company making a chaotic situation in the market. Many of their customers had begun shifting to the close business rivalry Burger King, however, KFC managed to cover it up with an outstanding social media campaign of public apology. The company played with its abbreviation and changed it to FCK and apologized for the mess occurred. This made a big hit in the market helping the company to bounce back.

In a nutshell:

Market research is the foundation of any wise business strategy that you make in order to get ahead in the market.  Market research becomes the medium to pinpoint crucial information and analyze the market need, market size to thrive in the competitive business environment.

Market Research: An  Industry

Today, Market Research itself has become an industry with a number of people creating and publishing market research reports. Industries today becoming data-driven with their business operations. This has increased the importance of market research reports while changing the perspective of the market research industry and how firms look at the market.

4 ways market research has transformed in 2018

Market Research ReportsThe technological innovations and digital environment has revamped the industry of market research. Today’s market research reports are shaped by advanced data formation tools and speedy techniques to hold analytical and critical information with precision. Marketers view research reports from a very broader perspective and a completely different approach than the traditional research held.

AI transforming the engagement:

With tech giants like Google and Amazon incorporating artificial intelligence into maximizing the consumer engagement, AI will soon transform the way market research is conducted. The industry will receive a greater impact with the big leap.

This will also encompass making of questionnaire and field management. The enhanced computing power and big data analytics may also be changed with the introduction of artificial intelligence in the study of the market. The role of data scientists will become wider and crucial in the industry.

Emphasis on soft skills:

As conventional market research reports were limited to data and statistics, in the technology-powered world, more emphasis will be given to the soft skills and how the report is analyzed by the researcher. Every business anticipates to have a dynamic impact on the consumer and hence the they will expect the research conducted to offer insightful information which can help them lead the market.

Impact of Political instability:

The US election and Brexit events have already shown enough influence on the market. The political instability factors play a critical role in the nurturing of market conditions. Researchers’ predictions may be affected by these unpredictable changes in the market. Especially the international market can possibly witness a trade war and other disorderly market situations.

Faster research with integrated automation:

Along with AI, another contributor to the market research transformation would be automation. This will enable a smooth research process which will have better technologies to improve the quality of the market research reports.

With a gamut of information being collected through technology market research reports the future of market study has begun experiencing already. It will interesting see how the demand for market research industry will open new opportunities for the researchers.


Global Dermatology sector to witness extensive growth in following years

dermatology-marketThe international dermatology market is expected to grow speedily and extensively in the future ten years as per industry experts.

More businesses are entering into the dermatology sector by extending the indications of existing products into dermatology. Research reports have revealed that big pharmaceutical companies that have retained their dermatology business are treating the same as a separate business or company.

The dermatology sector contains prescription drugs used for management of skin conditions/ diseases. As per the Healthcare Market Report, skin conditions are among the most common health issues among most regional populations. This problem is collectively greater in numbers than that of hypertension, obesity and cancer.

The Skin Disease Treatment Market

The market for skin disease care had globally reached up to $17.1 billion in 2015 and is expected to reach up to $20.4 in 2020, showcasing 3.6% CAGR in the next five years. Revenue wise, the international Dermatology market is estimated to increase from $31.6 billion in 2016 to $83.2 billion in 2026. The largest Dermatology Drugs Markets in 2016 include areas such as acne which is worth $3.89 billion, skin infections worth $6.59 billion and skin cancer worth $5.60 billion.

The U.S market, which is the biggest market for skin disease had reached $7.5 billion in 2015 and is expected to rise to $8.6 billion in 2020, displaying a CAGR of 2.6%.

BRIC region which includes Brazil, Russia, India and China, are the speediest growing markets regionally displaying a growth rate of 6% and are expected to grow up to $4.6 billion by 2020.

Reasons influencing and restricting growth

The above growth is attributed to the entrance of new drugs in the emerging markets, robust sales in the western markets and the rising prevalence of diseases of skin.

Other factors such as reducing cost measures in countries like the UK and other European regions are expected to threaten the revenues of this sector. As well as factor like generic version in emerging markets, especially in China and India.

Emerging markets condition

The emerging markets such as the BRIC have a lot of untapped potential. Experts agree that as these countries had increasingly spent significant resources through different healthcare spectrum, the health care expenditure per capita had exponentially increased in the above mentioned countries from 2006 to 2012.

According to several Market Research Reports, many industry experts comment that in future, drug sectors regarding skin cancer, skin infections and acnes will remain leading and contribute significantly to the global dermatology market in the coming ten years.