Plant-Based Diet

Top 5 Benefits of Healthy Plant-Based Diet

The study by DuPont Nutrition and Health found that 65 percent of consumers on a global scale are turning their diet to plant-based food. Though the taste of plant-based food is a challenge, consumers felt that switching to a plant-based diet is a healthier option.

A plant-based diet is an eating pattern that focuses on food derived from plant sources. The food includes vegetables, fruits, pulses, legumes, grains, nuts, and meat substitutes. 

Benefits of Plant-Based Diet

1. Better Nutrition and Improved Digestion

Plant-based food is rich in nutrients. They have a sufficient amount of vitamins, fiber, minerals, and antioxidants. A plant-based diet helps improve digestion as dairy products are avoided. Green food removes toxins from the body as they contain a lot of fiber. 

2. Weight Management

Weight Management

Weight gain today is an epidemic across the world. Switching to plant-based diet aid in weight loss as well as weight management. People following a plant-based diet have lower Body Mass Index compared to omnivores. Plant-based foods are low in calories than animal-based products. It contains healthy nutrients.  The diet maintains a healthy weight in the long run. 

3. Reduce risks for Chronic Diseases

People with unhealthy eating lifestyle are prone to chronic diseases such as diabetes, heart disease, and cancer. Whereas plant-based eating patterns reduces such risk. The study in early 2019 found that people consuming a plant-based diet have higher insulin sensitivity, which is important for maintaining healthy blood sugar levels. 

4. Helps naturally boost energy

As plants are super high in nutrients, they boost energy levels. Consuming plant-based diets that are rich in antioxidants and phytonutrients results in better brain functioning and also enhances mood. Plants are easy to digest that ultimately gives extra energy to spend. Sports professionals usually consume plant-derived food that keeps them going. 

5. Positively impacts environment

Switching to a plant-based diet will help to reduce destruction in the forest. Also, animal agriculture accounts for 18 percent of greenhouse gas emissions, which is more than the combined exhaustion of gases from all transportation. The illustrations show the amount of land, grain, carbon dioxide used to get protein for your food.

Plant based diet positive impact.

The food industry is also responding to the increasing demand of consumers by launching new plant-based products. A brand like Beyond meat, headquartered in Los Angeles produces plant-based meat substitutes. Many other companies like Nestle, Kellogg and Hormel Foods have started selling plant-based meat products. 

The plant-based sales are on the rise and are expected to grow more in the upcoming years with more variety and different options to the consumers. Considering the growth of the plant-based food market, companies need to pay closer attention to how they produce and label their plant-based food products.
Digital Healthcare Ecosystem

Digital Healthcare Ecosystem: Major Players

Recently, Melbourne has joined the international digital health ecosystem to bring in innovation across the health and social care sector. Melbourne ecosystem has partnered with the European Connection Health Alliance (ECHAllaince) to introduce a digital health ecosystem in the country. ECHAllaince is a global operating in 78 nations with over 16,500 health experts.

It will be Australia’s first digital health ecosystem that will strengthen the relations between patients, clinicians, policymakers, and technology providers. Such an alliance helps to develop those tools that aid citizens to find what they need, to ask stakeholders about their requirements and to adopt best practices that are carried internationally. 

Many other healthcare giants across the world are adopting new models to boost the digital healthcare ecosystem. 

Novartis – one of the largest pharmaceutical companies

Novartis, one of the largest pharmaceutical companies in the world created a digital ecosystem named Novartis Biome. It is a global network of digital innovation lab developed with an objective to empower health-tech start-up companies. Also, Novartis is acquiring Chinese digital space, as China is the second-largest pharmaceutical market in the world. 

A large number of pharmaceutical companies are paying attention to develop mobile applications with an intention to reach patients directly and to acquire a large amount of data. In the coming years, the pharmaceutical arena will form a part of a large digital ecosystem that will keep an eye on the patient’s health and provide timely feedback.  

With the advancement of digital technology, many transformations are seen in healthcare. Many digital innovations such as wearables, artificial telemedicine/big data, internet of things, predictive diagnostics and mobile apps are making their way in healthcare influencing patient journey. 

Cloud-based platform – Siemens

Another such digital ecosystem was earlier launched by Siemens. They launched a cloud-based platform, Teamplay that aims to enclose a wide range of digital programs and clinical tools. It also included in-vitro diagnostics, medical documentation, imaging, and genomics data. 

The digital ecosystem is easy to understand. It is similar to the application on the mobile phone. As applications help easy access to use with immediate results, similar is the functioning of the digital ecosystem. 

Another American multinational conglomerate, GE Healthcare launched ViosWorks that is a cardiac magnetic resonance imaging (MRI) solution. It provides results within a fraction of time. It is a 3D cardiac anatomy that scans for 8-minute with providing real-time processing of images with resolutions.

Healthcare companies have realized the potentials of the digital health ecosystem in recent years. The healthcare industry is experimenting with new models of healthcare to work in close association with technological advancements.

Global market for anti-aging products to reach up to USD 216.52 billion in 2021

anti-aging marketAging is caused by a loop of diverse biochemical processes in our systems that influence it internally and externally. These bio-chemical procedures result in our bodies degenerating over a period of time, thus affecting the physical appearance, health and well being as we age. Anti-aging is prohibiting or stopping that aging process. Nowadays, there has been an incredible rise in the phenomenon of anti-aging.

As per a Health and Beauty market research, the global demand for anti-aging market was valued at USD 140.3 billion in 2015 and is estimated to reach $216.52 billion US dollars in 2021. The market is expected to mushroom swiftly at the CAGR of 7.5% between the years 2016 to 2021.

Reasons for market growth

The anti-aging products market includes medications, procedures and lotions intended for delaying or stopping the aging process. It is the baby boomer’s progressing towards the age of retirement that contributed heavily for making a strong market for anti-aging products manufacturing organizations and cosmetic surgeons. Generation X and Baby boomers are considered to be the most profitable and informed group of customers for the counter-aging products.

The Beauty product market research explains that the improved safety and efficiency are the major driving factors for the counter-aging market. Moreover, the increase in aging population globally has also been a crucial factor for the growth in industry. Stringent regulations have resulted in introduction of safe and efficient counter-aging products and services in the market and are estimated to drive the market in the upcoming years.

Furthermore the rising demand for the anti-aging products and advancement in technology in anti-aging services are the aspects that are furthering the market for anti-age products. However, as per a market research the customers are still cynical about much of the anti-aging products and services, which is the biggest threat to the global growth of the market in the future.

Customer’s inclination towards more natural ingredients

Customers nowadays are more inclined to purchase products that have natural ingredients in them rather than chemicals. Therefore products that contain coconut, almond, marula and argan are some of the most popular ingredient and are highlighted due to customer’s preference for such natural items.

Top five expenditures in Emerging economies

Growth in urbanization has been the driving factor for rise of emerging economies internationally. The quickly spreading urbanization has also bought a spree of diverse buying trends among its consumers over the years. According to a Market research, the customers’ spending in the emerging markets such as China, India and others is expected to increase three times by the year 2020. Consumers of this new era are increasingly demanding new things and seeking services/products that are customized as per their requirements and needs.

Here are the top five goods and services which the emerging economies are spending on –

Consumer goods

Customers are increasingly spending on consumer goods, for example personal care goods, and especially on big capital goods, particularly the air conditioners. As per a market research the greatest increase in beauty and personal market will come from India and Turkey. However, this earlier growth is often disturbed by the demand for cell phone. Some experts opine that the much of the emerging market consumers will give up nutrition for connection. Research studying the Chinese smart phone market explains that the number of users in the market had reached up to USD 700 million by the end of 2013.

Food and Beverage

As the per capita income rises, the most obvious change is the rise in disposable income, which in turn has increased the consumption of more expensive prepared food stuffs, for example, snack food stuffs in Mexico, cooking sauces in china and breakfast cereals in India etc. Comparatively, even the UK, which is a mature market, the rise in snack is visible and is further encouraged by the launch of new products. Consumers are now splurging on calories. As per a Food and Beverage research report   around USD 1,500 of the customer’s annual per capita income is spend to acquire more of these calories.

The food service market is profiting to a great extent as well. Growth is speedier in most emerging economies, especially in India and China, where the expansion of coffee shop chains, and restaurants and business spending has encouraged the demand.

A study on Malaysia illustrates the consumers have started to spend approximately 23% of their income of food and beverages. The only exception this trend is the Mexico, where people prefer to eat at home.

A noticeable never-ending trend in such economies is that as the market matures, there is a strong demand for premium level of alcohols- like Lambanog in Philippines, Ruou in Veitnam, and Baijiu in China. Market research has shown that when people have more disposable income in their hands, they tend to splurge quite a lot on beverages, both on non-alcoholic and alcoholic drinks.


The healthcare segment is another sector in which there has been an outstanding amount investment from the emerging market consumers. Research shows that the newly wealthy people are increasingly spending on better health care options.

Emerging markets like China, Brazil, India and Russia are among the top sixteen emerging markets that will make up almost a one third of the global spending on drug within four years.

Recent trends show that the OTC drug market where consumers can get drugs or any medicines without prescription is increasing in value and volume in the emerging economies.

The emerging markets are estimated to continue the growth of healthcare consumer goods as a direct result of expansion in the middle class.


Other than consumer goods, health and food & Beverage, consumers look to spend on better and more comfortable transportation, however progress in this aspect is not as one would expect. For example, in India it isn’t unusual to see a family of four ride a motorbike, even though the general expectation for them would be to get a car, which they might purchase- unless there are too many buying cars, in which case people would opt for a two-wheel vehicle in order to get around in traffic, where a car is most likely to get stuck.

Luxury goods

As the budget on expenditure increases, a growth in demand for the luxury products is being witnessed in the emerging markets. Until recent years, the world of luxury goods was only exclusive to the wealthiest of customer market like Western Europe, Japan and America. However, consumers from Asia, Latin America, Middle East and Russia are increasingly participating in the international luxury goods market, as they continue to purchase luxury goods like iconic watches, cars, jewelry, wines, fragrances and leather goods.

Global eSports Market-By Types, Competitions, Vendors, Trends, and Demographics

The age of electronic gaming is more prominent, a fine example being Pokemon Go craze. What makes games even more interesting is eSports, which is turning into a huge business. Here, athletes compete on computers on applications or platforms that are resembles of real fiend or stadium etc. it’s a virtual reality, which is catching up the gaming industry. As per market research, the market for eSports is expanding at CAGR of 36% and more by 2019. Now games such as basketball, baseball, football etc. can be played between players over the internet, living an experience similar to that on-field action.

The games are played between small teams and then teams together compete all over the world. Also, eSports community is not new, but present since early 2000s, however recently tech-development and inventive VR has changed interfaces and gaming to a much livelier engagement. In fact, the highest player count for respective segment belongs to League of Legends with more than 67,000,000 active players monthly as analyzed in the last count.

Virtual Gaming and Growths Aspects of eSports

The phenomenon is growing quickly, and set to achieve staggering numbers of active players and ROI very soon. As per estimate drawn by analysts, the eSports market is at present dominated by Americas, followed by EMEA and APAC regions. The CAGR by which America is going to dawn on the market segment is noted at 43 percent to 2019. Revenue categorization is primarily based on ticket sales, prize pool, e-sports advertising (in the bout to achieve USD 154 million by 2019), and others. To engage maximum users, gaming is involving creative touch-points.

There are different types of eSports, which are briefed below:

  1. Real Time Strategy (RTS) – Here, the games are played individually or by teams, where players collect resources they need to use in game for building armies in combating opponents. The genre name comes from that the process is all about gather, fighting, unit production with no turns or pause in between. All is done is time and together, asking for accuracy, concentration, fast reaction times, and analysis of situational awareness for succeeding ahead. One of the examples is RTS – Starcraft II, which has peak player base of over 200,000 and highest tournament price pool value of $250,000.


  1. Massive Online Battle Arena (MOBA) – It is one of the most popular eSports genres today. In this, team based games are played, where every player manages one ‘hero’ and its objective is trying destroying base of opponent team. Standard layout map for the game is available, where challenges come from selecting the right equipment, right team combinations and hero while executing dynamic tactics of the team on the go. An example would be DOTA 2, with current player base of 7,000,000+, and highest tournament prize pool worth $20,378,222. This area of gaming is exhibiting a rapid growth rate, and currently occupies 60 percent of market share. It is expected to cross 70 percent of total market share by 2019, and derive greater team play element and fan base..


  1. First Person Shooter (FPS) – The FPS gaming are again team based or played by single player where opponents are put in combat situation, and their goal is to complete particular objectives, while those pitched against are to prevent from accomplishing. The goals range from eliminating opposing team to capturing to-do activities. These games are played from first person perspective, and the field is person’s own vision, as such the player is the lead at the battlefield performing all action. A fine example is Halo 5, which has current player base of more than 360,000 and highest tournament prize pool of $2,500,000.

Competition and Vendors

eSports has a viable market today, which may unlike professional sports we view on the television, but has a unique user following already. It has scope for big surplus and advancements in the next two decades at least. Some of the key vendors of the industry are Epic Games, Valve Corporation, Activision Blizzard,, Nintendo, Riot Games, Hi-Rez Studios, EA Sports, Microsoft Studios, and others. The key reports on eSports are involved seeking information about the driving global factors, growth rates, and active players, and opportunities, threats encountered by vendors, influencing trends, challenges, and a lot more.

Key Trends and Features

The feature of live streaming is the key trend supporting eSports industry and market. It is associated with play through and steps to gaming, witnessed on large scale by audience. YouTube and Twitch has come ahead to contribute about awareness of this gaming type. Tough competition is expected from new players such as DingIt, Hitbox, Azubu and others. Professional games are trending than amateurs, and eSports is steadily becoming more than a casual to serious gaming over the world.

Driving Force for the Market

A driving force for the eSports markets is the increase in number of tournaments witnessed again by a huge fan base today. The reason for popularity is more youngsters taking on to virtual gaming worldwide, where the amount in 1998 was just 7, and now the ones recorded for 2013, is more than 1500. Such spurt is because of hike in prize money offered, more tournaments played, and number or fans expanding daily. Also live content streaming makes it easier to bring audience, which has helped eSports get better corporate sponsorships, media rights, merchandise, and ticket sales as revenue drivers.

Demographics in Play

In competitive landscape more than a number of game organizers and tournament organizers are cruising ahead the craze for eSports. Market concentration is seen in South Korea and US, while the same is in nascent stage at India and China. However, new entrants are expected to come from developing nations soon. Vendors are trying to expand their reach to such key regions, and establish free-ports to attract more users and fan to the games. Events are organized to arrange fan followers interacting for real, and awards are given to the ones leading the gaming zone of eSports. A lot such shows and strategies come in gaming, which has popularized the online realm.

Top 4 Trends Cautiously Driving the Luxury Consumer Market

Luxury Consumer MarketLuxury brands are highly popular for their higher quality in comparison with the other brands, indigenous or international. But this quality comes with a cost. Luxury goods are also priced much higher than their peers. However, there continues to be a neck-to-neck competition in the field and demands are burgeoning. The market is, hence, quite difficult to understand owning to its complex business models.

The love for luxury across the world, especially in the United States has boomed past a decade, with luxury brands minting on the way consumer demand frolic now. With the years slipping by, affluent consumers have developed few trends, which do keep changing. As per Market Research, in 2013 in the U.S there were 11.53 million millionaires and American luxury market was the largest in the world. However, just being rich does not mean they would spend mindlessly.

Over years people have taken up habits that they feel more connected with and it is not about wealth only. Marketers are now positioning their brands in a way, which clicks with customers’ interest. It is about ‘doing it my way’- that of the customers than having ‘their own way’ as a company or brand. Here are four top highlights for the luxury market.

  1. Selective Purchases by Affluent

With recession hitting hard, the economy of many nations and the U.S has coped up great since then. However, those having expenditure capacity have become wiser and do not spend without sparing a thought. They may prefer a less premium brand, if it offers them what they need. Thus, for a brand, popularity and name is not going to be enough. The brand has to continually perform to attract consumers and keep them loyal. The affluent customers are becoming more pragmatic and careful about which and where they purchase the luxuries.

The affluent folks express their expectations and values in their consuming lifestyle. And brands or marketers are developing new methodologies to support their shopping experiences that can disrupt the traditional business for luxury marketing, especially the new generation who are more mature given their careers at rise in affluence. The spenders now were certain hit by financial crisis in 2008, which made them adapt to a different level of perception for luxury.

The younger affluents may still invest more than the ones in 45-70 years age ratio. However, the older rich individuals form a majority of the group, with budding entrepreneurs and others too making a mark. Concentration is to increase the scope of return on investments so that the future generation is well guarded. The consumer cycle is every shifting, but expenditure may be directed at novel roads as brands are equipping themselves better for service.

  1. Preference for Luxury Experiences than Products

Young affluent consumers less than 45 years old are into buying more things. Purchases involve appliances, vehicles, home goods, and furniture. They are attracted to lifestyle choices, and consumer experiences that are fantabulous. Thus, many are drawn towards travel and tourism along with artistic grace. For example, the historic ruins and things that we have improved quality of alluring customers out of curiosity. Expenditure will be to view these stuff in real that viewing on pictures or videos.

This had energized the luxury demand to become more practical and giving. Even if they purchase a commodity, their features are well understood before taking a decision. As numerous options are present today, customers can fairly compare and then take an informed consent, be it on the left or right wing. According to Market Research Report, those who have reached 35 years of age depend more on personal income, while people above this age ratio may ‘delay’ few experiences given rising costs and responsibilities.

  1. Brand Indulgencies that Help Save and Grow

Now luxury brands need to breed an aesthetic quality with emotional connect that can keep the affluent customers inspired to follow. Companies are bolstering the marketing techniques that view people are human figures more than just people who should buy something. Thus the advertisements are not direct and blunt, but underlie a certain sensible element. Also, the consumers are ready to pay premium prices if they find an indulgence worthy enough to benefit them now and in future.

We will see a healthy progress in financial products, as most of them are attaching several benefits to their code so that customers can enjoy the investment when they will be mature. Similarly for healthcare products, the focus is on long-term health benefits than short-term, keeping in mind that the consumers prefer something that is nurturing and assisting in their lifetime and not just at the moment. If there is a greater monetary or aesthetical benefit along the product/service, it is easier to sell it than the generic ones, with no motivation streak involved.

  1. Style Statement than Status Symbols

The expression of people is captured by brands that bear a style statement. Anything unique and out of ordinary quickly assumes the status of a ‘renowned’ something. This is why start-ups have a bright future today. People remain modest and develop their status symbols not around the old or relevant brands, but the ones that can transpire excitement and newness. Modern products and heritage flourish equal when they satisfy these criteria, the price is just an aspect.

Affluent consumer demands more of quality, and they are happy to settle for a less quantity if the product or service on the whole had been satisfying. The intelligence of consumers is now tracking on the lines of smart-shopper. If the brand does not have to give the right things, customers will find another choice and are ready to shift gears within a moment. Thus marketers and companies need to be equally careful while placing their bets. The move and trend of these sorts is well seen in the way campaigns are run these days online or offline.