The Sweet tale of Honey production in India

Honey production in IndiaHoney products have been part of India since over a decade. It thrives along market status giving access to many communities. The workers processing honey have varied access to remote areas on a global spree. With medical support and basic amenities like water, the workers live and thrive in these remote areas.

The process required to make honey is majorly made with local trust. Communities have to be by far more creative in building ideas than to simply work.

In Kottagiri, the Nilgiri District there is a foundation named Keystone, which has been giving an initial boost to the production of honey. The local authorities have been thriving on their perspectives, and they have been using their space.

On a large scale, honey has been one of the first products which largely help in the wide-scale impact of civilization in the district. Later the rising market trends globally have made companies like Last Forest come into the picture.

Honey Market in India, the process of honey extraction has been one of the oldest practices. Beekeeping has been termed as the original activities since ancient India. Eventually, this process makes India one of the leading honey markets in the world creating intense competition in innovation and revenue cost.

The demand for honey in India has been by far shooting in the account of growing consumer preferences. This has been a boost for the natural and healthy alternative for artificial sweeteners. Further, it gets into a rising awareness in regard to the benefits of honey and the popularity of honey bound flavors.

The benefit of honey with the addition to being antibacterial, anti-inflammatory and microbial, has gained momentum in the food and non-food applications across India.

 

Top five expenditures in Emerging economies

Growth in urbanization has been the driving factor for rise of emerging economies internationally. The quickly spreading urbanization has also bought a spree of diverse buying trends among its consumers over the years. According to a Market research, the customers’ spending in the emerging markets such as China, India and others is expected to increase three times by the year 2020. Consumers of this new era are increasingly demanding new things and seeking services/products that are customized as per their requirements and needs.

Here are the top five goods and services which the emerging economies are spending on –

Consumer goods

Customers are increasingly spending on consumer goods, for example personal care goods, and especially on big capital goods, particularly the air conditioners. As per a market research the greatest increase in beauty and personal market will come from India and Turkey. However, this earlier growth is often disturbed by the demand for cell phone. Some experts opine that the much of the emerging market consumers will give up nutrition for connection. Research studying the Chinese smart phone market explains that the number of users in the market had reached up to USD 700 million by the end of 2013.

Food and Beverage

As the per capita income rises, the most obvious change is the rise in disposable income, which in turn has increased the consumption of more expensive prepared food stuffs, for example, snack food stuffs in Mexico, cooking sauces in china and breakfast cereals in India etc. Comparatively, even the UK, which is a mature market, the rise in snack is visible and is further encouraged by the launch of new products. Consumers are now splurging on calories. As per a Food and Beverage research report   around USD 1,500 of the customer’s annual per capita income is spend to acquire more of these calories.

The food service market is profiting to a great extent as well. Growth is speedier in most emerging economies, especially in India and China, where the expansion of coffee shop chains, and restaurants and business spending has encouraged the demand.

A study on Malaysia illustrates the consumers have started to spend approximately 23% of their income of food and beverages. The only exception this trend is the Mexico, where people prefer to eat at home.

A noticeable never-ending trend in such economies is that as the market matures, there is a strong demand for premium level of alcohols- like Lambanog in Philippines, Ruou in Veitnam, and Baijiu in China. Market research has shown that when people have more disposable income in their hands, they tend to splurge quite a lot on beverages, both on non-alcoholic and alcoholic drinks.

Healthcare

The healthcare segment is another sector in which there has been an outstanding amount investment from the emerging market consumers. Research shows that the newly wealthy people are increasingly spending on better health care options.

Emerging markets like China, Brazil, India and Russia are among the top sixteen emerging markets that will make up almost a one third of the global spending on drug within four years.

Recent trends show that the OTC drug market where consumers can get drugs or any medicines without prescription is increasing in value and volume in the emerging economies.

The emerging markets are estimated to continue the growth of healthcare consumer goods as a direct result of expansion in the middle class.

Transportation

Other than consumer goods, health and food & Beverage, consumers look to spend on better and more comfortable transportation, however progress in this aspect is not as one would expect. For example, in India it isn’t unusual to see a family of four ride a motorbike, even though the general expectation for them would be to get a car, which they might purchase- unless there are too many buying cars, in which case people would opt for a two-wheel vehicle in order to get around in traffic, where a car is most likely to get stuck.

Luxury goods

As the budget on expenditure increases, a growth in demand for the luxury products is being witnessed in the emerging markets. Until recent years, the world of luxury goods was only exclusive to the wealthiest of customer market like Western Europe, Japan and America. However, consumers from Asia, Latin America, Middle East and Russia are increasingly participating in the international luxury goods market, as they continue to purchase luxury goods like iconic watches, cars, jewelry, wines, fragrances and leather goods.

The Three Biggest Trends Transforming the Food and Beverage Industry

food-and-beverage-industryThe food and beverage industry is going through a pivotal change as the American market shifts to a more natural and whole food diets. Customers are increasingly scrutinizing nutrition ingredient labels of products. Therefore, they are now opting for grocery products that contain fewer and simple ingredients. Even if gluten – free food stuffs are still popular, consumers have become increasingly aware that gluten free doesn’t necessarily equate to guilt free.

On the other hand, Market Research indicate that popularity of meal kits continues to soar as more and more businesses are ready to dole out subscription offerings for consumers seeking convenient home –cooked meals. Similarly, the top three food and drinks trends that are modifying the market are as follows –

Aiming for short and simple ingredient and nutrition label

As per a report, 67% of consumers prefer to shop groceries that include less complicated and short number of ingredients. Groceries that contain labeling of chemical sounding, unpronounceable and complex ingredients are being increasingly avoided by shoppers.

According to a Food and Beverage Industry Report, shoppers now seek products with real food that can be found in a common kitchen. Therefore, this has led key market players like Haagen-Daz, General Mills, ConAgra, and Hershey to rework the ingredients list of their products including chips, chocolate syrups, frozen meals, ice cream and snack bars etc. This trend is also spreading out towards baking goods. Showcasing short and simple list of ingredients has become a marketing strategy.

Gluten free foods are at their all time high

While demands for healthy food products are on the rise, gluten free products growth rate is estimated to fall single digitally. The American sales reached $1.57 billion in 2015, which was an 11% increase compared to 2014 as per market research. In contrast to estimation, however the gluten free products sales have skyrocketed 81% over years in 2013.

The reason for estimated slow growth rate is because; a gluten free label on its own just doesn’t cut out for customers anymore. Therefore gluten free products need additional health value for customers to come back.

Meal Kit popularity                     

Meal kits have become a go to solution for urban millennial who want to avoid hassle of meal planning but still want nutritious home cooked meal. More than 150 meal kits have now been sprung up by various well known businesses and brands. Meal kit provision services have developed into a giant USD 1.5 billion market and expected to grow into a multi-billion market in the coming years.