Why Everyone Want to be a Part of the World Online Advertising Market?


The internet advertising system is rocketing to new avenues, expanding every minute. Since the boom of digitalization, every marketer and sales person is busy targeting the web industry, experimenting with their chances to reach a wide audience. Placing oneself at every possible corners of the world is now possible through ad spaces on the virtual media platforms. The world online advertising market is outshining mainly at Germany, UK, USA, France, Spain, Italy, Japan, China, India, Brazil, China, South Korea, Turkey, Switzerland, Turkey, and Russia.

Some of the companies portrayed in this research are Apple, Facebook, Google Inc., Microsoft, Milenial Media, SAP SE, Amobee Inc., AOL, Yahoo! Inc., and Inmobi and Flytxt. From small to large scaled industries, everyone is flocking to get a niche at the internet. The profits for companies have increased immensely after their businesses surfaced online. More and more firms are opening their websites and commercial requirements on thevirtual web, so that they can take advantage of what the new technology has to offer.

Online Marketing and Advertising- The Shuttle to Success

The sub segments of this sector are based on mobile, search, social networking, display, video, and RTB. This report analyses the technologies of personal data involving VRM, retargeting, challenge, new data measurement, regulation, and key trends. It also contains a brief of world leader in advertising and marketing over the internet and their KPIs (Facebook-Yahoo!-Google-Twitter-Apple-Microsoft-Apple).

The zonal advertising coverage is shown for EU28, Asia Pacific, EU 5, and the rest of the world. Annual growth rates, revenues by segments are portrayed with forecasted figures to 2019. Details of internet usage are divided under fixed and fixed internet users.  A lot of focus is laid on mobile ads and its extension to paid and unpaid models for apps revenue, as per a market research.

Search advertising partnerships and player positioning regarding mobile or open/closed method is also illustrated. Cross platform advertising is also growing with hope of being a largest marketing on the internet soon. Telecom, IT, Consumer Goods, Restaurants, Healthcare etc. are among the advanced verticals surging at a great compounded annual growth rates of 31.3% and 29.1%.

Global Social Gaming Market to amass US $17.40 billion by 2019

Anti social in the materialistic world, but popular and socialized in the digital world- yes this is the after effects of social games on social networking sites. It seems to be just yesterday when people spent time on videogames and expended a lot of money on the most coveted game series. But, those days really turned into doom when the era of Social Media came, yes!!! Who wants to pay for those video games when you can have more fun on your networking sites like FB, twitter and MySpace? It did not take time for the Social Games like Candy Crush, Farmville etc. in becoming hot favorites, and stand in the notification list of every user. Besides, it was the fun gaming revolution, which took place in the early 2009. Now, we all are aware of many social games in our social sites and on Smartphone applications. Thanks to the Social Gaming market. It gave a new face to the gaming world and those entire Digital game maniacs out there, struggling to come on top list, and striving hard to earn a life.

According to one of the market research reports, the social gaming market gave a clear picture of its popularity among the population, which spent a major chunk of their day in social gaming. This impetus saw a revolutionary start in the Social Gaming Market industry, making a platform to monetize the fun game followed by its fame and improvement in the browsing and free-to-play experience. The result was huge benefits for this market, globally. However, it can be hampered in some countries where social sites are banned. Nevertheless, in mean time it has already emerged to such reputation where it will expand to 16.1% CAGR during the time span of 2013-2019, as stated in a market analysis report. The global social Gaming market in USA was worth US $5.40 billion, and is calculated to reach a sum of US $17.40 billion by 2019.

Huge leap is expected in the area of digital content till the year of 2019

Digital Content

Global Digital Content market report speaks a lot about current situation and overall development of the global market from 2015 to 2019. Today, digital content has been classified into several categories for example: audio, video, games, and text. The market size is evaluated on the grounds of income generated under these categories. The audio segment comprises of digital music. It means sources of revenue will be considered as songs downloaded online, rate of subscription etc. Same logic is applicable to other segments also for example video segment includes IPTV service, video on demand etc. So these are some sources from which income is made and assessed. If you want to know more about games segment then PC games, tablet games, mobile games, and console games are to name a few, more the games are sold and purchased more is the value of income, and this extensively contributes for digital content market.

To be very precise digital content is the presented in technical form. Most proven benefit of this content is, it can be saved on hard disk or any other device, in fact online storage system such as cloud also helps to the great extent to keep your private data, media files safe and secured. This is the strength of digital media. Digital content has become a part and parcel of electronic media in recent times. Today, devices like smart phones, tablets, and e-readers are grabbing instant attention of consumers and offer great diversity apart from computer. Market research speculation suggests that this market will certainly score at compound annual growth rate of 13.73% between 2014 and 2019.

God of Cricket set to release “Playing It My Way” book

There will soon be a creation of a tell-all autobiography by the maestro of cricket Sachin Tendulkar’s Playing it my way”. The book is scheduled to release now and even prior to its launch, there is quite a stir with regards to the book in the world of cricket. The book can become a revelation in the gaming industry in India.

According to the book (Autobiography), the legend of cricket has accused the former Indian cricket coach Mr. Greg Chappell of showcasing the attitude of a ringmaster who actually had his ideas imposed on the players. To equally support, Tendulkar’s narration on the Australian coach has also earned a lot of support from the other best players including Zaheer Khan, VVS Laxman, Sourav Ganguly and Harbhajan Singh.

In the book, the maestro of Indian Cricket Team has also exposed the case where the Aussie coach Chappel actually made a case of shocking proposal to him and asked him to actually take over the India’s captaincy position from Rahul Dravid which was several months prior to the World Cup in West indies in the year 2007.

The book elaborates the situation during the coach’s suggestion to actually replace Rahul Dravid to which Tendulkar has clearly mention in his book “Playing It My Way” about the issue when Greg Chappel came  to his house and discussed about the captaincy issue and of suggesting him to take over it from Rahul Dravid.

The shocker was also experienced equally by Mrs. Tendulkar who was seated beside him during the period of time when the coach stated that together they could take control over Indian Cricket for years and he will assist in taking over the platform.

The former cricket legend has also posted the promotional videos on Youtube.