Online marketing: Intrusion to the customer or aid to the business?

Online Marketing

Exploiting the reach of the internet with online marketing

The whole world falls within the internet’s sphere of influence. Technology has been a conduit for it to reach the remotest of places and internet, hence, is no more a privilege. With most of the data now available on a click, search engines have turned people’s eyes towards them. If you want to be noticed by this wide range of audience, you must have your business placed aptly on the platforms that the internet provides you with.

However, global market research reports hint that the contemporary scenario asks you for more than just pitching your product. In the consumer-centric market of the current day, your strategies must align with the dynamic needs of the population.

Unique characteristics of an ideal marketing strategy

Ad networks make money by putting forth your ads when people look up phrases or information related to your business on a paid basis. This delivers information about you to your potential clients and customers. However, it is considered really intrusive when an ad pops up while the individual is looking for something else. Being a disturbance makes your promotions less appealing.  Strategies like pop-up ads or advertisements before the start of a video are faced with common hate from the complete consumer community. So, what exactly does an ideal advertising or marketing strategy involve?

  • It depicts a deep understanding of the consumer’s preferences

Think from the customer’s point of view! Although your marketing strategies are expected to be creative and convincing, an understanding of the current requirements should be reflected in them. Integrate newer technologies to make your content more interactive and participatory. Improve consumer experience to gain more popularity in your turf.

  • It doesn’t make you a part of the clutter; it helps your product stand out

There is significant competition in the field of online marketing. Platforms that allow the presence of your promotional content also do so for several other businesses. This can make the screen look crowded for the audience. Your main aim should be to tactically place your ad where the customer will be most interested in it.

  • It sets measurable business goals

The impact of your marketing plans on your business should be measurable. You must have insights about the performance of your ads to improvise in the future and expand your business.

Traditional marketing vs Online marketing

Impact on the audience:

The term traditional-marketing is used to describe promotions using print media. The problem with print media is that it has a smaller reach which means that a fewer number of people will be notified about the existence of your service. Also, there is very less interaction between the service receiver and provider.

But, information on the internet spreads like fire. Additionally, the audience is availed a choice of what form they wish to receive the information in. Your promotional content could be anything from simple text or images to interactive videos. You can target the global or local population according to your products and services. Social media provides with the space for direct interaction with the customers. Their involvement in the process allows you to frame better strategies.

The cost factor:

Although there is a cost involved in both kinds of marketing, it is much less for the online one. Print media ads can be really costly and online marketing makes a good and cheaper alternative.

Performance measurements:

Constant interaction with customers on social media makes it possible for business executives to take quicker feedback actions. There is also a plethora of insight tools available to track your campaigns online. But measuring the real-time performance of traditional media promotions is rather difficult.

Although there are distinct perks of today’s technology, it is yet to gain complete acceptance from the receiver end. There remains a demographic of the population that fails to understand newer methodologies and prefers traditional ones. Information from newspapers can be kept but soft copies are perishable. There may be many such recognized shortcomings of digital media too, so a multi-channel approach will be a greater aid than an all or nothing one.

Mobile Advertising: Why one of the popular methods?

Mobile Advertising is not that old as it was introduced in 1994, many years later the cell phones were put ahead in the commercial market. Short Messaging Service, which is famously known as SMS it the first form of mobile advertising to become decently popular.

Ever since the mobile became a platform of advertisement, it has then thrived at an increasing rate in the technology market. The further aid was given by the introduction of smartphones. Texts, video, audio, pop-up advertisements, banners are some of the tools which encompass different forms of mobile advertising now.

Even the advancement in mobile advertising has significantly grown to an extent that traditional mediums are now taking a back seat. Marketers today are indulging in digital advertising, particularly mobile-phone are growing extensively. To give a better picture of the mobile advertising world, the following are some of the points explaining the importance of mobile ads and the booming industry.

Cost Effective

Having seen the traditional counterparts, mobile advertisements are rather cost friendly. Unlike money spent on physical assets in other forms, mobile advertisements save a good dollar if compared. Furthermore, it is a far effective method than other mediums as well.

Reaches Target Audience

One of the advantages mobile advertisements is that mobile users carry their phones with them all the time. With this, the marketer can reach the target audience and get their attention without much efforts being put in. This kind of attention can possibly lead to unrestricted publicity by the user which again will be beneficial for product and services marketed.

Consumer Database

Mobile advertisement is a good way to fetch the data of consumers who allow receiving advertisements and their notifications, eventually adding them to consumer retention. While studying this integrated database and making action plans, a marketer can fetch in good loyal consumers by offering them deals and discounts.

Time and Location

As the case of other platforms, mobile ads do not depend on time and location of the user.this is because mobiles have become one of the necessities of people. Advertisements can make it to their customers at any given time regardless of their location.

Personal and closely acquainted:

As said earlier, since the users have their phones with them around the clock, it makes it a very intimate and personal property of them. Therefore, a potential customer may consider paying for a product/service that appears on his or her phone rather than other mediums.

The Growth

Market Research, suggests the growth of mobile is substantial enough making billion dollar business in the recent years. It has not shown any sign of stopping with better leads in predicted in 2018. More than 50% of internet consumption is said to be through phones.

It must have got clear after going through all above points that mobile advertising has become the most influential factor in today’s date. It’s onwards and upwards the mobile advertising is capturing the adversary world.

 

Best Practices of Primary and Secondary Market Research Methods

Those into starting a business must have come across terms like primary research and secondary research, but may be oblivious to its purposes. Simply putting, the primary research is all about carrying out specific activities to get answer to certain questions or issues related to the trade, and can include methodologies such as interviews, surveys, questionnaires for small groups or individuals. But, secondary research utilizes previously researched information, the ones already recorded or publicly available for relevant intentions.

Aarkstore Enterprise is an internet space where companies and people can benefit from expert analysis on industries, and professional reports that include every kind of techniques to boost establishments and startups. Here are the ways, tools and best practices to both primary and secondary research.

How to Conduct Effective Primary Research?

For any business, information on needed industry segments, customer preferences, geographic areas etc. is important. Primary research is the best point to start with in meeting the assessment criteria via tailored means to build a company. If there are not enough resources to conduct the analysis alone, then contact Aarkstore Enterprise, which offers a series of primary research materials.

  • Questionnaires and Surveys: To clarify trade goals, the questions created have to target the customer’s interest for a product/service, consumer behavior, competitors, market trends & requirements etc. Once questionnaires are prepared, a survey can be done through web-based platforms like Social Media channels, email, enquiry forms, polls etc. Smartphones and mobile devices are a modern way to engage interested parties to the questionnaires.

 

  • Face-to-Face Interviews: An organization can learn about industry activities and its potential customers by gathering information from one-on-one interviews. For e.g. meeting up with experienced individuals of the business, who have knowledge on certain segments, fulfilling target goals, and help answer queries on competitors, market practices, customers etc. The research can be done on target profile and people as well in a close or open set interview sessions.

 

  • Focus Group Studies: To obtain valuable feedback on a service or product, focus group studies work wonders. The tests include a particular set of participants who would be asked questions, observed, or applied to experiments in reaching a conclusion. For e.g. a firm wishes to test its new brand of cookies for consumers review. Thus, it calls upon people to give feedback about the product on its taste, packaging, brand recall etc. This way, the company can receive direct responses of the consumers, and use the results to hone their product.

How to Perform Smart Secondary Research?

Along with attaining first-hand information, reliable secondary research sources are also a good way of collecting information for achieving business requirements. The firm involved must prepare a budget, duration of the research, and affirm the sources from where the materials would be referred. Market research report reseller firms such as Aarkstore Enterprise are one of the ways to attain useful details about particular industry type, company, market segment, or gain deep insight into customer behaviors, and get forecasts for a certain trade spanning global ventures.

  • Internal Sources: The already recorded information in a company’s database is incremental for the purpose of future reference. Such details are made available to understand the firm’s growth, developments, capacity, current statistics etc. For e.g. balance-sheet documents, inventory records, profit & loss statements analyze present and past financial conditions along with facility for making forecasts.

 

Sales figures such as invoice copies and marketing records can be evaluated to judge the effectiveness of tactics used, and how the company can benefit from continuing or changing its promotional activity methods.

 

  • External Sources: There are several entities from outside of a company’s environment, which collect data. When using external sources, one must be careful to understand the viability of such platforms. News publications such as journal and magazines are best, as it is easier to know what general public thinks about the firm or how the consumers are reacting to product/service.

 

Statistics from trade associations, their findings, and reports can be utilized for specific trade purposes. Market and industry data such as existing surveys, recordings, turnaround figures, and competitors’ analysis etc. can assist strategizing techniques. Other sources include annual reports, directories, share of market, and rankings list.

 

  • Cross Platforms for Information: The internet and media tools or spaces are thriving avenues to gather secondary researches. Be it a broadcast, podcast station or opinion poll, websites reporting news on an industry, organization etc. the data in these can be used for best interest of the business. The observation from these platforms can be taken advantage for manipulating market to take shape for company’s profits. Other cross-information channels are records from forums, road-shows, exhibitions, conferences, seminars, workshops etc.