The Evolution of Craft: A New Era for Beer?

The craft trend, still highly significant within global beer, is evolving as it matures. Growth in the US is decelerating, but the sector remains lively. At the same time, microbreweries are opening in new markets around the world, often incorporating distinctly local ingredients. Microbrewers face an array of challenges, meaning that innovation and flexibility are crucial. In this dynamic landscape, how is craft developing, and what does it mean for the wider beer industry?

Euromonitor Internationals The Evolution of Craft: A New Era for Beer? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


The Evolution of Craft: A New Era for Beer?


Introduction
The Bigger Picture
What is Craft?
AN OUTLINE OF KEY GEOGRAPHIES
What Does the Future Hold?

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