Opportunities in Premium and Luxury Spirits

China continues to dominate the luxury alcoholic drinks segment in value terms, with 79% of global value sales thanks to its high end baijiu products. Baijiu domination of Chinese spirits consumptions makes it less appealing to many international players. The briefing will look at the what opportunities in China, but also the potential in many smaller markets led by the US.

Euromonitor Internationals Opportunities in Premium and Luxury Spirits global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

INTRODUCTION
 Scope
 Key findings
 
 CONSUMER EXPENDITURE
 China dominates premium and above spirits
 Demand for premium related to income
 Wealth disparity helps too
 US
 Premium diversity in the US
 Premium and more on-trade brands dominate the US
 US is the power behind cognac
 Premiumisation drives the largest single malt Scotch market
 Suntory’s premium position in domestic bourbon/other US whiskey
 Why the future is premium in tequila
 
 CHINA
 China’s growing wealth
 High-end baijiu dominates Chinese spirits category in value terms
 China is where the value is for cognac
 Other blended Scotch whisky in China
 Single malt Scotch whisky in China
 
 REST OF THE WORLD
 Emerging markets offer further dynamism, as developed recover
 Cognac – commoditised and declining in Western Europe
 Trading up to counter discounting: UK cognac
 The creation of super premium gin
 
 REST OF THE WORLD
 Germany a paradigm in premium shift in English gin
 Rise of luxury variants in Spanish other blended Scotch
 Australian premiumisation if not volume growth
 Changing habits impact South Korean Scotch
 Vietnam follows China in cognac
 Booming single malt Scotch and high-end cognac in Taiwan
 Wealthy niche drives rise of super-premium in Colombia
 Mexico: growing premiumisation
 Rich elite drives African growth
 Russia: luxury over-performs
 Russia: Pernod goes premium as others trade down in blended Scotch
 
 CONCLUSION
 Luxury growing and broadening in the future
 
 APPENDIX
 Definitions
 Methodology: basics of the Euromonitor value shares model
 Building value shares for spirits & RTDs/high-strength premixes
 Spirits-specific methodology explained


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