Wine in Kenya

There has been a surge in the number of shopping centres in Kenya, such as The Hub Karen Mall, Two Rivers Mall and Garden City. These shopping centres usually boast a wide array of restaurants catering for all types of consumer demand. Furthermore, visitors to these shopping centres are usually aspirational middle-income consumers, who have more disposable income, are well-connected and informed, and are more likely to try out new restaurant menus and drinks, including wine.

Euromonitor Internationals Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WINE IN KENYA

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Rising Number of Restaurants Is Expected To Encourage On-trade Consumption
Competitive Pricing Amongst Modern Retail Chains
Internet Retailing Is Expected To Offer More Variety
Competitive Landscape
Home-grown Wines Are Taking on International Wines
Government Taxes on Alcohol May Hamper Growth
Non-traditional Promotional Activities
Category Data
Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Growth Is Moderate, But Expected To Improve
Extensive Capex Projects Underway
East African Breweries Remains the Leader in Alcoholic Drinks
A Focus on Regional Distribution To Capture A Large Proportion of the Value Chain
Healthy Growth Is Expected Over the Forecast Period
Market Background
Legislation
Table 13 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 14 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 26 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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