Spirits in Kenya
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There has been exponential growth in the number of bars in the counties, mainly funded through county budget allocations. The aim of this is to increase revenues in the counties and encourage responsible drinking. Also, urban areas are characterised by an influx of restaurants in shopping centres, as well as pubs/lounges and bars in the central business district, enhancing the availability and distribution of spirits. Notably, white spirits, brandy and other spirits have become increasingly popu...
Euromonitor Internationals Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor Internationals Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
SPIRITS IN KENYA
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Increasing Number of Bars Will Ensure Growth
Manufacturers Are Improving Distribution
Rising Purchasing Power Is Expected To Drive Growth
Competitive Landscape
Domestic Brands Outperform International Competitors
the Government Crackdown on Illegal Local Operators Continues
Illicit Spirits Remain A Threat
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 10 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 12 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Growth Is Moderate, But Expected To Improve
Extensive Capex Projects Underway
East African Breweries Remains the Leader in Alcoholic Drinks
A Focus on Regional Distribution To Capture A Large Proportion of the Value Chain
Healthy Growth Is Expected Over the Forecast Period
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Increasing Number of Bars Will Ensure Growth
Manufacturers Are Improving Distribution
Rising Purchasing Power Is Expected To Drive Growth
Competitive Landscape
Domestic Brands Outperform International Competitors
the Government Crackdown on Illegal Local Operators Continues
Illicit Spirits Remain A Threat
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 10 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 12 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Growth Is Moderate, But Expected To Improve
Extensive Capex Projects Underway
East African Breweries Remains the Leader in Alcoholic Drinks
A Focus on Regional Distribution To Capture A Large Proportion of the Value Chain
Healthy Growth Is Expected Over the Forecast Period
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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