East African Breweries Ltd in Alcoholic Drinks (Kenya)

East African Breweries seeks to position itself as the leading alcoholic drinks manufacturer in Kenya and the East Africa region by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnering with local retailers and distributors in low-income residential areas.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 3 East African Breweries Ltd: Competitive Position 2016