Beer in Kenya

In October 2016, brewerAnheuser-BuschInBev completed the USD100 billion acquisition of SABMiller. They have products retailing in the Kenyan market in imported mid-priced and premium lager. Through the acquisition, AB InBev gained access to wider distribution, and is therefore looking to leverage brands such as Corona, whose consumption in the region is supported by the many experiential events, and mostly by millennials, who are open to trying new products. Also, the company has innovated its...

Euromonitor Internationals Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEER IN KENYA

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Takeovers Lead To A Wider Product Assortment
Capex Injections Underway
Heightened Advertising Campaigns and Promotions Expected
Competitive Landscape
Local Brands Expand To Meet Local Demand
Illicit Brewing and Counterfeit Brands Remain A Threat
Innovation To Cater for Changing Consumer Demands
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017
Category Data
Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Growth Is Moderate, But Expected To Improve
Extensive Capex Projects Underway
East African Breweries Remains the Leader in Alcoholic Drinks
A Focus on Regional Distribution To Capture A Large Proportion of the Value Chain
Healthy Growth Is Expected Over the Forecast Period
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources













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