Heineken NV in Beer (World)

The worlds second-largest brewer, Heineken, has a diverse product range that crosses geographies and categories. With a clear premium focus, the company is in a strong position to benefit from prevailing trends across both developed and emerging markets. Heineken has recently made acquisitions in key countries including Brazil and China. However, in these markets and elsewhere, competition, macroeconomic concerns and shifting consumer preferences continue to present challenges to growth.

The Internationals Heineken NV in Beer (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Heineken NV in Beer (World)
Euromonitor International
September 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Beer
Cider
Prospects

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