Diageo Plc in Alcoholic Drinks (United Kingdom)

Diageo is implementing a premiumisation strategy, leading to developments such as the acquisition of super-premium tequila, Casamigos, in 2017.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DIAGEO PLC IN ALCOHOLIC DRINKS (UNITED KINGDOM)
Euromonitor International
July 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Diageo Plc: Key Facts
Competitive Positioning
Summary 2 Diageo Plc: Competitive Position 2016













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