Spirits in Guatemala

Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente, which offer extremely affordable brands such as Sello de Oro Venado rum and Venado aguardiente (Industrias Licoreras de Guatemala SA). Rum and aguardiente continued to be the most popular spirits in Guatemala, and cater to a wide consumer base of low- to upper-income consumers. As disposable income...

The Internationals Spirits in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SPIRITS IN GUATEMALA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Healthy Growth Rate Witnessed in 2017
Gin, A Growing Trend in Guatemala City
Mixology: A New Trend Beginning To Emerge
Competitive Landscape
Industrias Licoreras De Guatemala SA Leads Spirits
Lower Alcohol Spirits Emerge
Promotions of Spirits To Motivate Consumption
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2012-2017
Table 2 Sales of Spirits by Category: Total Value 2012-2017
Table 3 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 10 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 12 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Executive Summary
Positive Growth Registered in 2017
Sophistication Drives Sales
Domestic Company Cervecera Centroamericana SA Leads Alcoholic Drinks
Traditional Grocery Retailers Is Strongest Distribution Channel
Strong Forecast Performance Expected
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Key New Product Launches
Outlook
Summary 1 Key New Product Developments 2017
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources













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