Beer in Austria

In spite of the rather moderate volume growth registered in 2017, beer remained very dynamic with an abundance of new product launches and innovations. The main factor that contributed to this was the general consumer focus on reducing their daily intake of alcohol in order to lead healthier lifestyles. This is closely related to the general health trend. In addition, on-trade beer consumption saw better volume growth compared to off-trade. In order to maintain their consumer base and to prevent...

Euromonitor Internationals Beer in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEER IN AUSTRIA

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
New Product Launches Provide More Dynamism and Maintain Consumer Base
Growing Demand for Non-alcoholic Radler and Beer With 0.0% Alcohol Content
Future Trends: Creative Beer, Gluten-free Beer and Beer-like Carbonates
Competitive Landscape
Beer Is Dominated by Domestic Brands in Foreign Hands
Domestic Roots and Focus on Innovation Benefits the Sales of Domestic Brewers
Producers To Continue Relying on New Product Launches and Innovation
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Category Data
Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Executive Summary
Stable Volume and Good Value Performance for Alcoholic Drinks in 2017
Demand for Lighter and Refreshing and More Unisex Products Continues To Be Seen
Highly Fragmented Market With An Abundance of Producers and Brands
Food/drink/tobacco Specialists and Internet Retailing on the Rise
Alcoholic Drinks To Continue Registering A Stable Volume Performance
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 3 Key New Product Developments 2017
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 4 Research Sources













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